Victor Ijidola's Linkedin Analytics

I ran a content agency for years and realized: - without subject matter experts (SMEs), we couldn't create content that REALLY connected with our client’s target audience(s) and ICP. So we started working with SMEs to produce content. But we hit a problem many content leaders are facing now: SMEs don’t have time to help out with content creation. Or they just don’t see it as priority. We had to follow up with them so many times to get their insights. This dragged our content creation process and led to numerous deadlines passed. Plus, the manual process of it all (sending SME follow-ups, extracting key insights from their answers, creating expert-led content briefs for writers, etc) was tiring and time-consuming. So we built a tool (Leaps) to help ease up the manual process of collecting SME insights and creating expert-led content. And storing them all in one place. Creating content with SMEs is no longer a nice-to-have, but a necessity for anyone looking to create content that drives value. And Leaps is here to make the process a lot easier. Super nice to have you around! If you need any help, don’t hesitate to reach out to me. Here to help 🙂