Mutiny

Helping build the future of B2B marketing with the Mutiny team 🚀

Content Team Lead

Content By Justina

• Work closely with a variety of SaaS clients in both B2B & B2C to produce compelling top, middle, and bottom of the funnel content that generates awareness and drives leads. 
• Act as an extension of my clients' marketing teams—providing strategic recommendations and topic ideation
•Pen both short and long-form content including ghost writing for executives
•My ghost written content for an executive earned him the top blogger on Dataversity for Q1 2019
• Earned longterm contracts 12+ months with 5 different clients
 • Latest work highlighted at ContentByJustina.com

Fractional B2B & Tech Content Marketer

Localytics

-In charge of entire content strategy and execution for the Localytics blog: www.localytics.com/blog
 This includes:
-Writing and creating diverse content (eBooks, SlideShare, Quizzes)
-Research and topic ideation for editorial calendar
-SEO
-Cross-organization collaboration for diverse content strategy
-Overseeing guest blogger program
-Content amplification 
-Working closely with design team for blog design revamp
Podcasts/Webinars
-Served as lead on many marketing webinars.
-Acted as host of Localytics Appy Hour Podcast
-Developed all content for webinars and podcasts as well as the promotional strategy to target key leads.

Oversee Localytics Email Nurture Strategy
-Creating segmented nurture campaigns that drive leads through the funnel
-Test and optimize accordingly

Member of Account Based Marketing Team
-Work with the team to carry out ABM tactics
-Create ABM centric email and landing page copy-text

Head of Content Marketing (Senior Manager)

-Oversee our email nurture strategy and execution to drive leads through the funnel 
-Create diverse content for Localytics' blog to drive demand generation including blog posts, eBooks, SlideShares and more
-Work with Demand Gen team to develop content strategy for Localytics blog with a heavy focus on thought leadership and a customer-first focus
-Part of the team developing and implementing an Account Based Marketing strategy

Content Marketing Manager

Skyword Inc.

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock.
• Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance
• Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops
• Manage content production team including Editorial Managers, Copy Editors, and freelance writers 
• Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve
• Recommend content enhancements and diversification based on these industry trends
• Measure content success against established KPIs and implement constant program optimization to ensure success
• Develop audience personas to create targeted content 
• Contribute monthly blog posts to The Content Standard
• Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO 
• President of Skyword's social committee, "SWIG"

Senior Content Strategist

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock.
• Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance
• Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops
• Manage content production team including Editorial Managers, Copy Editors, and freelance writers              
• Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve
• Recommend content enhancements and diversification based on these industry trends
• Measure content success against established KPIs and implement constant program optimization to ensure success
• Develop audience personas to create targeted content 
• Contribute monthly blog posts to The Content Standard
• Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO 
• President of Skyword's social committee, "SWIG"

Content Strategist

Papa Gino's

-Coordinate events, supervise artwork creation, and facilitate communication as Project Manager for several corporate sponsorships, including The Jimmy Fund
-Oversee all Media and Public Relations aspects for Papa Gino's/D'Angelo by working closely with freelance publicist to ensure quality and accuracy of press releases
-Strategizing transition to in-house Public Relations ownership to increase media presence 
-Manage numerous corporate-wide promotions including Holiday Gift Cards, Fire Safety, and School Lunch Program

Marketing Specialist

-Creating various ads and marketing collateral Using Adobe In Design
-Working with RVPs to come up with marketing promotions 
-Acting as project manager and handling all aspects of the Jimmy Fund promotion which is our largest charity sponsorship
-Act as main point of contact and develop strong relationships with all corporate wide partnerships
-Project manage our Graphic Designer on various marketing creative including our Red Sox Concourse signs, Full Color Lobster Doorhangers, etc.
-Work closely with one of our District Managers and Regional Vice President's to begin implementing our new Brand Ambassador pilot program
-Assist Digital Media Specialist with Social Media projects when applicable

D'Angelo Field Marketing Coordinator

Bertucci's Restaurant Corp

-Main point of contact for 94 restaurants' content needs
-Oversaw Bertucci's Email Database and email blasts (200,000 members)
-Created Local Brand Marketing materials: coupons, banners, etc.
-Organized up fundraisers for restaurants
-Managed coupons in Micros POS and tracking usage
-Ensured all restaurants received required marketing materials on time
-Member of Bertucci's Menu Development team
-Member of Bertucci's New Restaurant Opening team
-Proofer and editor for all versions of Bertucci's menus

I handle content strategy and creation for SaaS companies

I’ve worked in SaaS Marketing for over a decade.   

And I've learned a few things when it comes to brand storytelling. 

In order to differentiate, your brand needs three main things:

1.) personality
2.) a position
3.) an audience-first content strategy 

I help B2B + B2C SaaS companies achieve all 3 through purposeful content strategy and creation. 

Notable brands I've partnered with: EQ Office | Appcues | Optimizely | StatSocial | Tamr | Wills Tower

Every brand tells a story. Let's make yours worth reading.

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