LastPass

• Responsible for developing Integrated Marketing Strategies to deliver strong results globally.
• Work cross-functionally with regional leaders to support the end-to-end planning and execution of global campaigns, across multiple channels, including email, content, paid media, virtual events.
• Oversee the development of campaign tools, content and tactics for internal and external use.
• Measure and optimize the effectiveness of marketing campaigns and channel performance.

Global Campaign Manager

• Creation of the go-to-market strategy for Australia, New Zealand and Singapore which includes demand and enablement across the direct & channel partners.
• Managing KPIs to ensure marketing activities meet business targets
• Work with the team to create an optimal B2B marketing campaign mix to support our key methods of revenue creation and customer retention. 
• Support customer calls and build out a library of customer success stories.
•Work with digital, comms and PR internally and externally teams to advise on best comms, display, paid search & social media strategy for APAC.

Senior Marketing Manager, Asia Pacific

GoTo

APAC, Senior Marketing Manager

Responsible for the execution of the marketing strategy to drive acquisition and customer success across Asia Pacific.
 - Work closely with sales teams to lead field marketing initiatives including events and lead acquisition programs. 
 - Liaison with local agencies to drive the communications and digital advertising programs.

APAC Marketing Manager

Adobe

Digital Campaign Manager for APAC

Responsibilities: 

Demand Generation 

*Liaison with both global and local teams to create demand generation plans and assets (including, product launches, analyst reports, nurture programs, and other offer-based campaigns designed to drive qualified leads.
*Manage localisation of best-performing campaigns and assets for Korea and Greater China.
*Provide regular reporting of demand generation activities and make recommendations
 on areas for optimisation and testing.

Marketing Operations

*Owned lead management for the region including lead-flow, lead scoring, and reporting.
*Created enterprise dashboards to report on marketing big bets for the Marketing organisation. 
* Set lead targets for markets in the region.

Web Strategy

*Created plans and worked with corporate, market area managers, and agencies to develop
microsites as needed.
• Ensured traffic to APAC sites is optimised through SEO and conversions on site are
optimised through appropriate content and structure.
• Communicate global plans to local marketing teams and ensure buy-in.

Digital Demand Generation Marketing and Operations Specialist

I developed the Operational Readiness Playbooks for Adobe's customers on the Adobe Campaign, Adobe Media Optimizer, Adobe Social, Adobe Audience Manager and Adobe Primetime solutions.

The objective of these documents is to get businesses operationally ready for the implementation and deployment of the recently purchased Adobe solution. This will help organisations, as a new Adobe solution users, to drive maximum value from investments in Adobe technology. 

The document was written following five content areas critical to drive an appropriate digital transformation: Leadership, Strategy, People, Processes and Product / Technology. 

Have a look at the Operational Readiness Playbooks on the following link:

www.adobemarketingplaybook.com

Business Strategy and Operations

Cohen Handler

Devised and implemented integrated strategies to drive online traffic and encourage lead generation through the corporate website and associated online properties.

* Drive improvement of usability, design, development, content creation for the corporate website.
* Oversee the social media strategy for the company and track performance for improvement.
* Provide insights and recommendations on web performance to identify possible opportunities.
* Responsible for planning and budgetary control of all digital marketing assets.

Digital Marketing Manager

Universidad de los Andes

* Deployment of CRM and Digital strategies and marketing campaigns to create engagement with major philanthropical and development projects for the University.

My greatest achievements:

* Institutionalised the Student Ambassador Program.
* Created a blog to communicate internally achievements of colleagues and share relevant industry news.

Advancement Analyst

In my last semester of University, I was a tutor for the Marketing Research lecture on which:

- I assisted the lecturer in the creation of content for the lecture.
- Helped students with inquires.
- I conducted exams and essay reviewing.

Marketing Research Assistant

Leo Burnett Colombia

- Coordinate implementation of web projects for FSI, Consumer Goods, and Retail clients.
- Provide analysis and recommendation on performance of web metrics.

My greatest achievements:

- Architecture the navigation map for the Colombian RedCross. www.cruzrojacolombiana.org
- Became experienced in the use of content management systems through  Davivienda's Loyalty Program. www.catalogodavipuntos.com
- Learned best practices of database management.

Online Marketing - Internship

BLINK

Responsible for training and supervising POP promoters in their BTL campaigns.
Reported to the executive team about progress and goals.

Logistics Coordinator

I'm passionate about innovation and creativity, and I have over 14 years’ experience in marketing developing awesome strategies and integrated campaigns.

When I'm not working in marketing, I like playing instruments or going out for long runs.

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