Karen Cooper's Linkedin Analytics

🚀 Transforming Tech with Heart: I believe that at the core of every B2B transaction lies emotion. It's about connecting, telling captivating stories, and uncovering that emotional "hook" that reels in customers. I specialize in the art of product marketing, simplifying narratives to show customers not just the "what" and "how," but the essential "WHY" behind your product. Let's make your pain points disappear! 🌟 What Sets Me Apart: As an engineer and scientist, I've got the chops to understand how technology works and, more importantly, how it can solve real-world business challenges. I've launched over 40 products, blending the magic of storytelling with a deep connection to science, fostering empathy with users. My unique perspective on product marketing focuses on creating human value, building trust, and elevating brand credibility. 💼 By the Numbers: • Over 40 product launches, raking in a staggering $800MM+ in revenue, boasting a consistent 5- 10% YoY growth. • Led more than 10 go-to-market teams. • Provided support to a vast network of 500+ international and domestic sales reps. • Achieved an impressive 10% acceleration in new logo acquisitions YoY. • Produced a whopping 1,000+ assets and tools for sales enablement. 🔍 My Expertise Spans: Enterprise B2B | Life Sciences | Data & AI | Customer Success | SaaS | Enterprise Mobility | Digital Identity Fraud | UCaaS 🤝 Collaborative Powerhouse: I'm your go-to expert for forging partnerships between sales and marketing teams, boosting product adoption, and converting leads at the bottom of the funnel. I excel at evolving and expanding product lines, seamlessly integrating and positioning product acquisitions, and crafting sales strategies that stick. My secret sauce? Developing Go-to-market strategies, building compelling messaging and positioning frameworks, and facilitating successful product launches across various sectors, including IT/Tech, Life Sciences, Healthcare, and Manufacturing. Ready to bring innovation and heart to your product marketing? Let's chat! 👋🚀