Karen Cooper's Linkedin Analytics

Hi, I’m Karen. My career started in chemistry and engineering, but I quickly found my passion in marketing—where I could blend the science of positioning with the art of messaging. I’ve spent the last 25+ years leading product marketing in the tech industry, helping companies position their products, refine their messaging, and create meaningful customer connections that drive growth. Along the way, I saw firsthand how powerful strong positioning can be—not just in business but in education. When my son went through the college selection process, I realized that the same principles apply: The right messaging helps students find the right fit. That realization led me to higher education marketing. Today, I’m a Marketing Specialist at NMSU Global Campus, focused on microlearning, workforce upskilling, and corporate partnerships. My work involves crafting positioning and messaging that connects learners with opportunities to gain in-demand skills through flexible, career-focused education. I also collaborate with corporate and community partners to support workforce development, helping businesses and communities equip their teams for success. Equal parts strategic and creative, I love solving marketing challenges at the intersection of education and career growth. I believe the best marketing isn’t just about promotion—it’s about connection, clarity, and helping people make informed decisions that change their lives. Let’s connect! Specialty Areas: Microlearning & Workforce Upskilling | Higher Education Marketing | Student Recruitment & Enrollment Marketing | Positioning & Messaging Strategy | Brand Storytelling | Content Strategy & Digital Campaigns | B2B & B2C Marketing Communications | Audience Segmentation & Engagement | Corporate & Community Partnerships