- Helping YOU grow on LinkedIn & Twitter via a carefully crafted content and engagement strategy. 

- Responsible for 10M+ impressions and 50k+ likes on LinkedIn. 

- Helped clients get invites to 5+ seminars, get prominent guests for their podcasts.

- Even attract inbound leads for business via organic posts.

- Helped them get featured on multiple publications like MoneyControl, Telegraph, etc. with the help of viral posts. 

- And also on LinkedIn News Asia, Australia and India. 

- Lastly, grew 25+ personal brands from 0-10k in 6 months.

Social Media Marketer & Branding Strategist 

Evara Marketing

- worked on the LinkedIn personal branding for a career coach generating 1st viral post with 800+ likes and 80k+ impressions. 
- working on the personal branding of the founder and corporate branding of the company page. 
- re-optimising the entire profile. 
- writing captions and post content that generates warm leads for the client.

Social Media Marketing Specialist

Sorted Brand

- managing overall work & writing personal page + company page content for 5 founders. 
- managing the social media manager for best community building tips and consistency. 
- tracking and analysing what's working and what's not. doubling down on that. 
- having top-notch communication with clients and team so that there is no discrepancy.
- hopping onto trends and best practices to get viral posts for clients. 
- got a client viral on X twice within a span of 2 months.
- Helped new founders grow their profiles on LinkedIn and get 250+ likes on posts with less than 3000 followers.
- generating leads for the founder via X (got 2-3 replies. didn't work out though. stopped after a month)

Content Strategist & Copywriter

KD: Personal Branding Agency

My responsibilities include: 

- writing 3 reel scripts for a finance creator. 
- wtiting 3 LinkedIn posts for a leadership coach. 
- curating trending and niche ideas for these clients.

Instagram Scriptwriter and LinkedIn Copywriter 

Brand Carving

I ghostwrite for 4 profiles and my responsibilities include: 

- Generating content ideas.
- Writing 3x posts per week for 4 clients. 

Niches include: 

- Entrepreneurship
- Finance 

Will update results/impressions when I have them.

LinkedIn Copywriter & Strategist 

SackBerry

I ghostwrite for 3 clients and my responsibilities include:

- Creating a content strategy.
- Writing 3x posts per week for 3 clients.

Niches are:

- Earthing/marconite related.
- Career-development.

Will update results/impressions when I have them.

Growthat Coach

- Wrote 100+ LinkedIn posts, newsletters and emails for coaches.

- Might slowly turn to sales pages and landing pages as well.

Creative Copywriter

Leads 'N Latte

My responsibilities include: 

- Crafting a personalised content strategy for a client. 

- Coming up with content ideas and writing on them. 

- Managing the profile and strategically doing the engagement that can being in inbound leads and community building. 

- Optimising the profile for more profile visits and booked calls. 

Niches include: Consulting and PR. Tech, Salesforce and automation.

LinkedIn Personal Branding Strategist 

Scale Socials

My responsibilities include:

- Researching and writing short-form and long-form YouTube and Instagram scripts.

Niches include:

- Fitness
- Finance
- Brand promotion reels

Will update the results/views when I have them.

Script Writer

The People Company - A Creative Personal Branding Agency

- Involved with creating content, strategising and overall management for 4 personal brands.

- Impressions for one of the LinkedIn profiles I worked on went from 100 to 20k in mere 6 days. 

- I love writing LinkedIn and Twitter hooks along with curating impressions via personalised & thoughtful engagement.

Content Strategist & Account Manager 

- Involved with creating conversion content for X and LinkedIn. 

- Responsible for handling X and LinkedIn accounts of clients. 

- Took two X accounts from 0 - 90k impressions in 40 days. Forget tweets, a comment went viral with 30k impressions.

Those are some pretty good metrics. Aren't they?

Content Marketer & Manager

Helping founders + coaches grow on LinkedIn & X for founder-led marketing | Content + Strategy + Growth | ghostwritten posts with 500K+ impressions | 22+ happy clients globally | Book a call below ↓

I’ve been featured in newspapers like Telegram, Dhanik Bhaskar, Dhanik Jagran, Prabhat Khabar, Hindustan, and others.

But not for the reasons you might think.

Not as a personal branding strategist. 
Not as a copywriter.
But as a startup co-founder.

In 2020, I co-founded KoKoRinga with an ex-bestfriend. Built and sold 1000+ products across people and colleges. However, we lacked financial backing.

I began searching for part-time income opportunities to support our startup and manage my college expenses.

That’s when a senior introduced me to content writing through a Facebook group. That’s how my journey began as a freelance writer in 2021.

From 2021 to 2023, I honed my skills in blog writing, emails, ads, newsletters, and website content.

But the real turning point came in March 2023.

I got an opportunity to manage a prominent finance influencer's LinkedIn and Twitter profiles for just ₹5,000 a month.

While the role lasted only 1.5 months, it opened a new chapter for me.

Since then, I’ve helped 25+ founders and coaches on LinkedIn & X:

> get featured in LinkedIn News many times.
> go viral with 200k impressions in a post. 
> organic marketing in front of up to 10M+ eyeballs. 
> get featured in publications as part of their PR strategy.
> grow their audiences from 0 to 10,000 followers in 6 months or less.

I’m not your typical social media manager fresh out of college.

Yes, I’m an English graduate. But my expertise goes far beyond stringing words together. I get inside your head, extract your best ideas, and translate them into content that drives:

> leads
> visibility
> PR virality
> engagement
> profile growth

If you’ve been craving the growth and visibility that others have, now is the time to take action.

Book a call through the link in my bio or DM me to discuss how I can help you.

Or, if you prefer email: copywriteraditi@gmail.com

If everyone around you misunderstands you, maybe they don't.

This might trigger you. It triggered me when I first thought about it.

But hear me out.

I'm calling this concept Identity Marketing.

And no - I haven't cracked it. I'm guilty of everything I'm about to say. This is just a thought I can't shake off.

We love saying "people judge me wrong" or "they don't get me."

Sometimes that's true. Shallow judgments exist. People assume things without context.

But what about the people who know you? 
Who've spent time with you? 
Who've seen you across situations?

If they're also "misunderstanding" you - the same way, repeatedly - then we have a pattern. And patterns are not accidents.

You are not who you think you are.
You are who you consistently show up as.

If I come across as arrogant, it's not because people are unfair. 

It's because my words, actions, and patterns have signaled arrogance. 

Repeatedly. 

If someone says "you offended me" and my only response is "I didn't mean to" - that's not a defense. 

That's a confession. 

It means I failed to communicate what I actually intended.

Intent lives inside you.
Impact lives outside.

And the world only has access to the outside.

This is identity marketing.

The identity you repeatedly put out there becomes the identity people assign to you. 

Not because they're shallow. But because that's literally all they have to go on.

We all know the phrase: "Don't judge a book by its cover."

We also know nobody follows it. Books are judged by covers. Always have been. Always will be.

So if the cover you're showing says arrogant, unkind, cold, or dismissive - that's what gets read.

Now here's the nuance:

I'm not talking about the rare person who misreads you. That'll happen no matter what.

I'm talking about the pattern. The majority. The people who keep seeing the same thing in you.

At that point, the question isn't "why don't they get me?"

The question is "what am I showing them?"

In branding, we call this positioning.
In social media, we call this personal branding.
In real life, it's just identity marketing.

And it works the same way everywhere.

You can be the nicest person internally. But if your external signals don't match, nobody will ever know.

So here's the only real choice:

Be arrogant and own being perceived as arrogant.
Or be kind and actually demonstrate kindness.

What doesn't work is the middle ground of "I'm kind but everyone thinks I'm arrogant."

That's not a perception problem.
That's a portrayal problem.

The gap between how you see yourself and how others see you?

That's not their failure to understand.

That's your failure to communicate.

Aditi .

LinkedIn & X founder-led marketing | Viral Content + Strategy + Growth | Aisa koi naam nhi jiske liye maine likha nhi :P

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