Rachel Sparacio-Foster's Linkedin Analytics

I’m a B2B copywriter who helps technology marketers engage both business and IT buyers. Since 2009, I’ve focused exclusively on B2B tech and have worked with brands such as SoftwareOne, SAP America’s SAP User Group (ASUG), Citrix, and Ricoh Canada. My extensive experience means I understand the complex nature of B2B sales and have a proven process that allows me to get up to speed quickly and deliver first drafts that require minimal edits. My experience includes: ✓ Writing white papers, ebooks, and guides that get thousands of downloads and bring my clients qualified sales leads. ✓ Writing B2B copy that helps my clients improve their email open and clickthrough rates, generate more leads through their websites, and get stalled accounts to renew. ✓ Teaching white paper and case study writing for MarketingProfs. ✓ Making the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”. ✓ Helping develop the University of Toronto's Strategic Copywriting course. ✓ Speaking at events including Content Marketing World, TiECon Canada, and MagNet: Canada’s Magazine Conference. ★ ★ ★ If you need B2B copy that resonates with business or IT buyers, contact me at rachel@freshperspectivewriting.com.