Fresh Perspective Copywriting (rachel@freshperspectivewriting.com)

I help B2B technology marketers in companies such as Citrix, ProcessUnity, and Simply NUC generate high-quality leads and convert them into customers. Clients call me when they need a copywriter who understands the B2B buyer journey, can take the lead on projects, and turn in a first draft that requires minimal edits. 

My B2B copywriting projects include:  

✓ White papers 
✓ Definitive guides 
✓ Case studies
✓ Landing pages and website copy
✓ Email copy
✓ Sell sheets, data sheets, and brochures

I've also taught white paper and case study copywriting for MarketingProfs and helped develop the University of Toronto's certificate program in Strategic Copywriting.  

➡ ➡  If you need B2B copy that helps you attract high-quality leads, DM me or email rachel@freshperspectivewriting.com. You can also book a call with me here:  https://savvycal.com/rachel-foster/30

CEO and B2B Copywriter

Canadian Association of Marketing Professionals (CAMP)

Advisory Board Member

Kideney Architects

Write proposals and other B2B marketing communications for Buffalo architectural firm.

Proposal Writer

Arts Council in Buffalo & Erie County

Write press releases, website copy and other content to promote the organization's events and programs.

Program Coordinator, Web Master and Gallery Coordinator

Since 2009, I have worked with leading tech brands including SoftwareONE, Citrix, Microsoft, Ricoh Canada, and Rogers. I have also taught case study and white paper copywriting for MarketingProfs. Other experience includes:  

✓ Writing white papers and ebooks that get thousands of downloads and bring my clients qualified sales leads.

✓ Writing B2B copy that helps my clients improve their email open and clickthrough rates, generate more leads through their websites, and get stalled accounts to renew.    

✓ Sharing B2B marketing best practices in blog posts for the Content Marketing Institute and Business 2 Community. My blog, Fresh Marketing, was rated #4 in Feedspot's Top 100 B2B Blogs of 2016 and 2017.

✓ Making the Online Marketing Institute’s list of the “Top 40+ Digital Strategists in Marketing for 2014”.

✓ Helping develop the University of Toronto's Strategic Copywriting course.

✓ Speaking at events including Content Marketing World, TiECon Canada, and MagNet: Canada’s Magazine Conference.

★ ★ ★
If you need B2B copy that helps you attract high-quality leads and increase your conversions, contact me at 647-342-4921 or rachel@freshperspectivewriting.com.

I hate cold outreach. 

If a client contacts me about writing cold emails, I'll turn the project down. Here’s why👇

⚫ Open and clickthrough rates suck.
⚫ Cold emails often don’t make it through spam filters.
⚫ If you have a bad list, you might email a bunch of non-existent addresses.   

Warm emails are better, as your customers have opted in and want to receive them. 

If cold emails are part of your sales strategy, you can improve your results with personalization. This means going beyond first name personalization and including specific details about the recipient’s company and needs.

Here’s what I recommend:

⚫ Don’t send cold emails in large blasts.
⚫ Research your audience.
⚫ Customize each email with information about the recipient’s specific pain points.
⚫ Create and share targeted case studies that address their pain points.

Yes, it’s more work. But it also gives you better results.

-

Hi! I'm Rachel. My B2B copywriting services help #B2Btech marketers sell complex products to IT and business buyers.

#b2bmarketing #contentmarketing #saasmarketing #emailmarketing


Rachel Sparacio-Foster

I’ve been keeping this under wraps, BUT…

I just wrapped up recording the first episode of a new podcast series, “The B2B Case Study Podcast!” with Dave Thackeray. 

This series is for B2B marketers like yourself who want to create captivating case studies. 

From uncovering stories to interviewing customers to writing the perfect case study, we're covering it all and more!

But why case studies?

Survey after survey has shown that case studies are the most effective type of content, and B2B buyers actively look for them when they research vendors. 

Until then, wish me luck as I put the finishing touches on everything, and stay tuned for more updates on the podcast!

#PodcastLaunch #B2BMarketing #ComingSoon

I’m not sure who needs to hear this, but…

It’s critical to centralize and standardize your brand messaging. 

➡️Help your sales team—update your website so they are not pulling old information from it.

➡️Update your case studies—so they don’t make unrealistic promises and ONLY showcase real results.

➡️Create a body of work—a clear website, white papers, case studies, and blog posts that act as centralized content for your sales team.

If you don’t, your sales reps might pull outdated information from here, there, and everywhere, leading to a tangled web of mixed messages.

Need help streamlining your copy? DM me. 

- 

Hi! I'm Rachel. My B2B copywriting services help #B2Btech marketers sell complex products to IT and business buyers.

#b2bmarketing #contentmarketing #saasmarketing #b2bcopywriting

B2B marketers, what’s working in email for you? How are you increasing sales conversations with potential leads? 

Share this poll to your feed so we can find out what’s working and what’s not! 

#b2bmarketing #emailmarketing #saasmarketing

This stat caught me by surprise👇

According to Gartner, 75% of B2B buyers prefer a rep-free sales experience. 

To me, this is a little wild. And here’s why…

For many of my clients who sell complex IT services, the role of their sales team is irreplaceable. It's hard to imagine them fully marketing themselves without their trusted sales team by their side.

Sure, content plays a crucial role in educating buyers and guiding them through their journey. 

But let's be real – when it comes to intricate tech solutions, nothing beats a good old-fashioned conversation with a solution expert, right? 

A rep-free sales experience might work for straightforward SaaS purchases. But for more complex deals, buyers truly need the human touch, the in-depth knowledge, and the personal interaction that only a sales team can provide.

Here’s my take👇

Let's make sure our customers have content at every stage of their buyer's journey. Whether they self-serve or seek the advice of a rep, they’ll need content to make an informed decision. 

What do you think about this stat? Share your thoughts. I’d love to discuss this with you. 

P.S. Linking this Gartner study in the comments. 

#b2bcontentmarketing #salesrep #buyerjourney #b2bcopywriting


What happens when you give your copywriter tight deadlines vs. longer deadlines?

With tight deadlines, there is no time for:

❌Creativity
❌Strategy

It’s all about getting the copy done.

Working with a seasoned copywriter who has experience with your company, industry, or customers can help since they will have less of a learning curve.

But if your deadlines are too tight, you might trade results just to get your campaign out the door.  

So, next time you set deadlines for your copywriting projects, think about the balance between urgency and creativity. Sometimes, extra time can make all the difference. 


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