Flowbox

Product Designer

Mamie Cocina

I decided to run a project in 35 working days that connect 𝗺𝘆 𝗹𝗼𝘃𝗲 𝗳𝗼𝗿 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝗺𝘆 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝗼𝘃𝗲𝗿 𝗔𝗜 𝗽𝗼𝘄𝗲𝗿. 
This new challenge led me to the idea of Mamie Cocina. This website uses AI to create inclusive recipes that are tailored to any diet requirements.

Creating it pushed me to enhance my skills as a Product Designer but also to be in the shoes of a Product Manager and no-code developer.

In a nutshell, this was my journey:
• Define the scope and organization of Mamie Cocina MVP
• Benchmark competitors
• Perform user needs analysis through surveys and interviews
• Design branding and wireframes 
• Set up each tool and link my website to the OpenAI API 
• Craft a suitable prompt for achieving the MVP objectives
• Develop the product using the no-code Webflow platform
• Conduct usability tests with a beta version of Mamie Cocina
• Specify what comes next with the MVP launch and define the monetization strategy
• Refine the beta version based on feedback from users  
• Configure Google Analytics and Hotjar to monitor user behavior 
• Plan the launch strategy and create the content for LinkedIn


Skills and attributes applied: Autonomy | Adaptability | Tenacity | Learning Agility | Iteration | Innovation | Resilience | No-Code | AI | Creativity | Innovation | Design | Product Management

Software used: 
Webflow & Wized & OpenAI API 
ChatGPT & Formless by Typeform
Hotjar & Google Analytics

lempire

•  Benchmark the competitors to spot opportunities and shape new features.
• Harness the power of AI to optimize cold emailing automation.
• Deliver design aligned with lempire's overall strategy.
• Discover the needs of users and stakeholders to innovate in the UX/UI design of @lemlist and @lemwarm.
• Create user journeys, flows, wireframes, etc., prioritizing user engagement and the intuitiveness of @lemlist (30k+ users).
• Collaborate with PM, Tech, and CS teams to ensure the feasibility and impact of our designs.
• Engage in the culture of sharing and collaboration within the design team.

Skills and attributes applied:
Autonomy | Adaptability | Proactivity | Analytical Ability | Listening | Empathy | Iteration | Innovation | Shape Up method | Creativity | Innovation | Designer | Teamwork

Software used:
• Figma & FigJam & Maze & Hotjar
• Notion & ChatGPT

LittleBig Connection

- Improve the user experience of the SaaS platform
- Design the UI interfaces and contribute to the Design System
- In charge of the design (UX/UI) within 2 “feature teams"
- Create wireframes and animated prototypes in High Fidelity
- Lead UX discovery (workshops, interviews, etc.)
- Track KPIs to verify the features appropriation by the users
- Understand user needs and business expectations
- Work in Scrum (Agile)
- Follow the Lean UX cycle (Think, Make, Check)
- Manage the hand-off with the Integrators and developers
- Test the new features before and after launch (QA review)
- Improve the MVP solutions based on the users’ feedbacks
- Work with various international teams

Hard and Soft skills:
Autonomy | Adaptability | Pro activity | Analytical skills | Listening | Empathy | Organisation | Retro-Planning | Scrum method | Creativity | Innovation | Conception | Teamwork | User research
 
Software used:
- Figma & Figma Jam & Maze & Pendo
- Jira & Confluence & Airfocus

Product Designer - Full-stack (UX/UI)

My main role within the team (5 UX / 2 UI) was to participate in the redesign and improvement/creation of the platform features. 

For this purpose, I was in charge of:
- Collecting users’ needs;
- Conducting UX workshops and user interviews (Clients, Service providers, Admins);
- Defining the main users’ needs;
- Participating to weekly internal UX/UI workshops (sharing our progress, discoveries, blockages, etc.) 
- Creating current User Journeys;
- Designing different User Stories;
- Defining and prioritizing necessary components;
- Creating Wireframes, Prototypes and final User Flows;
- Making user tests;
- Working in collaboration with the UI;
- Specifying the technical elements of the solutions;
- Verifying the appropriation of the new features by the users.

Hard and Soft skills:
Autonomy | Adaptability | Pro activity | Analytical skills | Listening | Empathy | Organisation | Retro-Planning | Scrum method | Creativity | Innovation | Conception | Teamwork | User research

Software used:
- Figma & Figma Jam
- Jira & Confluence

Product Designer - Specialised UX

After completing my first year as a Graphic Designer at LittleBIG Connection, I evolved into a new role, managing Design Projects, and also managing a junior graphic designer based in Paris. We both contributed to bring the new graphic charter to life on the website and all the other communication media. 

Web Design projects:
- Check the UI of all developed pages to ensure their responsiveness;
- Improve the website elements based on user feedback;
- Create new pages and design pop-in;
- Switch from Adobe XD to Figma;
- Manage a Design System (to ensure website harmonisation).

Graphic Design projects:
- Continue the implementation of the graphic charter on all media;
- Train all LittleBIG employees to use the charter (in FR / EN);
- Create more relevant and inclusive illustrations;
- Design all the necessary print material for internal use and events (Kakemono, Presentation leaflets, Stands, Goodies, Business cards, etc.);
- Create videos to present LittleBIG, in partnership with our agency based in Asia; (My mission: Imagine the concepts, Create the storytelling, Brief the agency, Follow the renders, Organise their publications, etc.);
- Define visual concepts to communicate on important events (example: end of year 2020);
- Design a newsletter for freelancers.

Additional projects:
- Design 3 graphic identities for new LittleBIG Connection’s projects (Design, Creation of logos, Definition of graphic elements, Adaptation of charters on communication supports);
- Support the UX (Product team) on urgent projects to improve the platform;
- Create with the UI (Product team) the platform visuals (illustrations and pictograms).

Hard and Soft skills:
Autonomy | Adaptability | Pro activity | Listening | Planning | Project management | Management | Agile method | User experience | UX & UI | Wireframing | Print 

Software used:
- Figma
- Adobe Creative Suite (Illustrator, Photoshop, After Effects, InDesign)
- Jira & Confluence
- Office Suite

Lead Graphic Designer

My first year at LittleBIG Connection?

The new graphic identity (6 months):
- Design the graphic universe;
- Be force of proposals and know how to defend my creations;
- Rebrand all the documents with the new graphic charter
(Brochures, Email signatures, Illustrations, Goodies, etc.);
- Pilot the post-launch deployment.

The website rebranding (8 months):
- Work as a team: developer & project manager;
- Participate to validations with the company's managers;
- Brainstorm with the team;
- Be involved in focus group;
- Organise the design architecture of the site;
- Create UX wireframes in desktop and mobile.
With Sprint’s method:
- Design the website’s UI;
- Write the specifications;
- Validate the graphic design of the developed pages (Q&A).

And many other projects:
- Create brochures, documentation, videos and presentations for Business, Acquisition and Customer Success teams;
- Create visual supports for social media and e-mailing (gifs, e-mail banners, illustrations, videos, etc.);
- Manage visual campaigns (end of year, rankings, etc.).
- ...

Hard and Soft skills:
Autonomy | Pro-activity | Rigor | Force of Proposal | Planning | Project management | Creativity | Agile method | UX & UI | Focus Groups | Wireframing | Infographics | Illustrations | Page Layout | etc.

Software used:
- Adobe Creative Suite (Illustrator, Photoshop, After Effects, Indesign, Adobe XD)
- Jira & Confluence
- Office Suite (Templating & Pre-made presentations for teams)

Graphic Designer

Synomia

At Synomia, I was Assistant to the Art Director. Here are the different missions I carried out in collaboration with the Art Director and multidisciplinary teams:
- Execute client projects (infographics and data visualizations);
- Plan, write and create visuals for social media (motion design videos, GIFs, illustrations, etc.);
- Organise and design Synomia's presentation videos (briefing, deadline planning, illustrations, 2D animation, subtitles and voice-over);
- Imagine the new interface design of the SaaS platform;
- Develop and deploy the graphic charter;
- Participate in UX workshops to redesign the new full-auto SaaS tools.

Hard and Soft skills:
Working in a BtoB start-up | Missions in a multi-disciplinary team | Adaptability | Autonomy | Organization and lead of Social Media projects (team of 3 people) | Vector Illustrations | Isometric Design

Software used:
Adobe Creative Suite (Illustrator, Photoshop, After Effects, Indesign)

Assistant to the Art Director

EDELVI

During my final years of studies, I had the opportunity to participate in many Fujifilms events in order to:
- Promote the different Instax products (stands at the Fnac, Photography Fair, opening of a store);
- Promote the Instax range at partners’ events (Run Disney, Elite Model Contest, La Parisienne, etc.);
- Sell Instax cameras during fairs.

Soft skills applied:
Customer relationship | Listening | Selling | Capturing attention in a crowd | Ability to adapt to different audiences

FUJI Sales Animator

Moon Event

After my first experiences as a graphic designer, it was important for me to discover project management. For that purpose, what is better than an internship in an event agency? At Moon Event, I worked on different topics:
- Contribute to ideation and conception of recommendation files (define themes, search for animations, venues, contact the providers, writing content, etc.);
- Participate in event production (graphic design, e-mailing, purchasing, etc.);
- Help organise the event on the D-day (preparation, installation, hostess briefing, etc.);
- Write blog articles to anticipate the website rebranding in terms of SEO;
- Work in collaboration with an SEO agency to define topics and keywords for the blog (and then write the articles);
- Create visual supports (infographics & montages) and layout customer presentations.

Applied skills and knowledge:
Working in a BtoB start-up | Planning | Relationship with providers | Photomontages | Copywriting.

Hard and Soft skills:
Adobe Creative Suite (Illustrator, Photoshop, After Effects, Indesign)

Graphic designer/ Project management assistant

Poussières d'Étoiles

My multi-disciplinary missions within the communication agency Poussières d'Étoiles:
- Create visuals for Social Media;
- Design communication supports (Posters, Flyer, Kakemono, etc.);
- Layout activity reports and booklets;
- Create website models;
- Post-production of short videos.

Hard and Soft skills:
Working in an agency | Graphic execution | Participation in clients' briefs | Integration of client feedback

Software used:
Adobe Creative Suite (Illustrator, Photoshop, After Effects, Indesign)

Graphic designer

ViTaCiTé, la Mission Locale

My experience at the Mission Locale at Massy :
- Be in charge of communication;
- Animate their social media and design the visual supports;
- Be the main contact with the communication agency to brief the graphic needs;
- Participate in the preparation of events.

Hard and Soft skills:
Working in a social structure | Graphic execution | Participation in clients’ briefs | Integration of client feedback

Software used:
Adobe Creative Suite (Illustrator, Photoshop, After Effects, Indesign)

Communication officer

SNCF

During my apprenticeship year in the Marketing team, I was able to:
- Produce all communication supports (posters, flyers, booklet, passenger information, etc.);
- Be force of proposal;
- Meet with the different RATP and SNCF divisions to take their briefs.

Skills and knowledge:
Working in an international group | Graphic execution | Understanding of the complexity of inter-company agreements

Software used:
Adobe Creative Suite (Illustrator, Photoshop, Indesign)

Graphic design officer

Over 5 years of experience, I've progressively enhanced my UX/UI skills and embraced a product-centric mindset. From startups to corporate giants, I've been in diverse work environments and collaborated with cross-functional teams using Agile methodologies (Scrum). 

In addition to my corporate experiences, my passions extend to food, well-being, and sports, coupled with a keen interest in inclusive and accessible designs. These have led me to initiate a personal project, Mamie Cocina, a food website generating recipes tailored to diverse dietary requirements.

Feel free to connect!

Innovative | Self-motivated | Adaptable | Collaborative | Passionate | Curious | Problem-solver | Result-oriented

Taplio

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