Spaag

Your Growth Marketing Partner for B2B and B2C Success

Spaag est un cabinet de conseil spécialisé dans le growth marketing / le marketing digital, la data, la créa et l'IA. 
Notre mission est d'accompagner nos clients B2B et B2C dans l'atteinte de leurs objectifs business, en France comme à l'international.

Notre approche stratégique et business est basée sur les 4 piliers du growth marketing (Produit, Marque, Marketing Activation, Ressources), pour une performance rapide et durable, tout en optimisant l’allocation de vos ressources.

En tant qu'équipe marketing externalisée composée d’experts seniors et internationaux, le cœur de notre mission de conseil est d’assurer la croissance digitale de nos clients jusqu’à l’internalisation des compétences. 

Nos métiers reposent sur le conseil stratégique, l’excellence opérationnelle pour une exécution rapide et millimétrée et la création de contenus performants. 

Sans oublier la formation de vos équipes grâce à notre menoring en Growth Marketing (finançable par l’OPCO) sur mesure et appliqué à vos problématiques et votre business.


Spaag is a consulting firm specializing in growth marketing, digital marketing, data, and AI. Our mission is to help our B2B and B2C clients achieve their business goals, both in France and internationally.
Our strategic and business approach is based on the four pillars of growth marketing (Product, Brand, Marketing Activation, Resources), for rapid and sustainable performance, while optimizing your resource allocation.
As an outsourced marketing team composed of senior and international experts, the core of our consulting mission is to ensure the digital growth of our clients until the internalization of skills.
Our expertise lies in strategic consulting, operational excellence for rapid and precise execution, and the creation of high-performance content. Not to mention the training of your teams thanks to our tailor-made Growth Marketing training applied to your problems and your business.

Mimetix

Board game around idiomatic expressions and mimes: 3 games; 
800 Points of sales in France
International development (English version)
And more than 100 000 players...

Co-founder

Comète

Une communauté de 250 femmes leaders (De C-Level à Head of)

Membre

ŌKAN STUDIO

Board Advisor

Sparkling Partners

Core team Member & Communication Lead 

Internal Growth Marketing team for Sparkling Partners's start-ups

Sparkling Agency - Internal Growth Hacker

Canard Street

Strategic advisory for the co-founders along with three other board members.

Hostmaker.co

Launched in July 2014, Hostmaker is a technology driven hospitality management company that takes the hassle out of managing short-term rentals for homeowners by offering a consistent, high-quality service. Growing at a rate of 400% YOY,  Hostmaker is currently operational in London, Paris, Rome and Barcelona - four of the largest global markets for Airbnb and supports over 1,000 homeowners.

Hostmaker’s latest Series A investment completed in February 2017 takes the total funding to $9.3 million, making this the most-funded homestay hospitality management company in this segment. The founder, Nakul Sharma has worked at the world’s largest international hotel chains, including Starwood Hotels and InterContinental Hotels Group. Nakul is also an avid Airbnb host and traveller.

Hostmaker’s deep industry and market expertise alongside proprietary pricing technology, in-house interior design and 5-star hotel trained operations team help uplift income for homeowners by as much as 50%. Hostmaker has been named #20 among the top 100 UK startups and also one of Forbes’ 5 fastest-growing British businesses to watch.
https://hostmaker.co

Management:
-Managing the Customer acquisition efforts across our 4 cities (Paris, Rome, Barcelona and London). 
-Managing a global team of 10+ (sales and marketing & communication executives in 4 cities) as well as managing the relationship with partners and agencies globally. 

Host Acquisition:
- Created marketing campaigns: SEM, Social, Emailing, Content, Referral
- Optimised and localised marketing campaigns: ROI and bid optimisation in 4 different languages
- Optimised strategy to convert website visitors into customers
- Main achievement: Managed to recruit over 400 hosts in 1 year (x8)
- Implementation of CRM tool and training for our 4 markets. 
- Above the line advertising (creative creation and implementation): Tube, Bus, Inflight magazines...

Global Head of Customer Acquisition

I have joined the company at an early stage (50 hosts, 1year of activity), and actively participated in the creation and growth of customer base and business 'from scratch' across four cities.

Implementation and development of the digital and offline strategy for the company at European level (4 countries). Translating the company growth strategy into a tangible  digital marketing strategy ensuring synchronisation with sales and offline marketing efforts:

- Development of a lead generation strategy from scratch and business development in London (Inbound leads conversion). x3 homes portofolio
- Implementation, management and optimization of online marketing campaigns across all channels (SEM,SEO Social, Email).
- Website revamp in 4 languages & implementation of tracking and analytics.
- Responsible for the global marketing projects.
- Reporting and analysis of digital marketing activities focussing on core KPI’s. 
- Championing digital across the business to drive forward digitalisation of the Company. 
- Actively participated in opening new markets (Opening of Paris in February 2016)

Resulting in a 300% Growth in 2016.

Customer Acquisition Manager

Solocal Group UK

As the market leader in cost effective multichannel marketing, Solocal Group UK supports businesses with the online to in-store customer journey by connecting customers with brands. 
Solocal Group offers three multichannel marketing solutions in the UK tailored and adapted to fit specific business needs:
-	display advertising
-	web-to-store platform
-	real-time online appointment booking
For more information about Solocal Group UK offerings: http://uk.solocalgroup.com/ 

Mission: 
-	Developing the UK subsidiary of the group in London from scratch. 
-	Developing the awareness and business stream of Solocal Group and its digital solutions for large retail brands, agencies working with these brands in the UK and globally.
-	Growth Hacking thanks to digital marketing actions (emailing campaigns, website optimization, SEO, social media…)
-	Other marketing tasks: content production (blogposts, newsletter, social media), case studies, and corporate presentations.
-	Developing strategic partnerships, with the London digital ecosystem (large digital groups and start-ups) and generating leads for the sales teams. 
-	Organizing events for Solocal Group UK (conference, cocktail reception and participation to external events).
-	Managing the finance, accountancy and the P&Ls, and HR stakes of Solocal Group UK subsidiary.

Marketing and Business Development Manager

BSConseil

Strategic and competitive intelligence
Case management and tracking
Realization of benchmarks, strategic notes and studies
Participation and follow up of conferences, clubs and seminars about media issues
Meeting customers

Junior Media and Digital Consultant

-Gathered strategic intelligence on US TV market (study of Time Warner, Disney, Universal and Viacom) and on new technologies (companion TV/second screen, start over, VOD& SVOD)
 
-Developed a multi-channel/touchpoints digital marketing strategy for TF1 television news channel -Drove market research (product, brand and positioning)

-Drew up arguments for editorial content for Eurosport, LCI, Ushuaïa TV, Stylia, TV Breizh and Histoire channels Assisted in implementation of tools in the commercialization of payed digital terrestrial service (« TNT »)

Broadcasting Product Manager Assistant

Founder and CEO of @Spaag & @Mimetix

Nominated in the Top 100 Growth Hackers in 2018

Master's degree in Marketing & Strategy

10 years + experience in Customer Acquisition, Conversion, Sales and Digital Marketing  in Start-ups, Scale ups and big accounts in Europe

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