Muzon

Premier concept store pour chiens et humains de compagnie à Bordeaux.

Founder & CEO

La Fresque du Climat

La Fresque du Climat (or Climate Fresk) is a serious game about climate change, based on collective intelligence and creativity.
In 3 hours’ time, you will retrace the IPCC (GIEC)’s reasoning and you may even have fun doing it! 
You’ll also have the opportunity to discuss the consequences, challenges and changes that you see are coming or should be coming.

Workshop Facilitator

Team for the Planet

Entrepreneurship at the service of climate emergency! 
We create companies aimed at fighting greenhouse gas emissions.

Associate

Alan

Leading Product Marketing for Insurance Admin Experience (BtoB audience):
• Defining and executing the go-to-market of new Insurance Set Up products and features (market definition, target audience, distribution model, product positioning, product messaging / naming, etc.)
• Building marketing assets, guidelines and Sales materials to support new products and features launches
• Training Sales & Pre-Sales / KAMs: Sales enablement via "Sana", sync & async trainings, role plays) 
• Aligning internal stakeholders (PM, Ops, Eng, Design, Sales, Pre-Sales, KAMs, PMM GTM, Marketing)
• Funnel back the feedback from Prospects & Customers to provide insights & recommandations, and influence the product roadmap

🚀 Alan unlocks frictionless, fair and friendly healthcare for everyone with the ambition to become a healthcare super-app offering personalized healthcare & wellbeing to millions of Europeans, and beyond.

Product Marketing Manager

DIGITALL CONSEIL

• Defining and leading digital transformation diagnosis for SMBs to multinational organisations (Institut Français, Schneider Electric, Suez, OPCommerce)
• Building digital transformation strategies & roadmaps (marketing, communications, business digitalisation, employer branding, etc.)
• Crafting bespoke trainings and team enablement assets

Digital Transformation Consultant 

Ma Ville Mon Shopping

• Managing the overall BtoB & BtoC Marketing & Communications strategy and defining a short term & long term roadmap for the team
• Leading and executing a mass BtoC communication campaign to support company's brand awareness: TV & Radio, Google Display & Paid Social Media
• Designing and implementing a lead acquisition strategy for 3 different targets (end customer, retailers, local authorities) using Marketing Automation tools (Hubspot)
• Launching nurturing, retention and animation campaigns for leads and local communities (Cityzen) 
• Optimizing both website and campaign conversion rate (UX and content)
• Defining and implementing new collaborative and marketing tools (Notion, Hubspot, etc)
• Managing a team of 6 persons with various background and expertise
• Collaborating with La Poste Group and media agencies (Havas Media, JellyFish, etc)

👨‍👩‍👧‍👦 Recruitment of 5 expert profiles and creation of 3 divisions: Content, Acquisition and E-commerce
👏 Acquisition of new retailers and customers (610 e-stores / +4K customer accounts in 1 month)
💪 Successfully managing a 7 digits marketing budget

Head of Marketing & Communications

Ambi Labs

• Managing the overall Marketing, Digital & Communications strategy for the company
• Defining branding (positioning, messaging and visual identity) 
• Designing and implementing a global e-PR & Influencers strategy to drive brand awareness
• Managing external communications and media relations to increase media coverage (press kit, events, etc)
• Defining SEO, content, and Inbound strategy for the blog and the new website ambiclimate.com
• Planning and executing editorial content for Social Media (organic & paid)
• Leading and executing Go-To-Market strategies in targeted territories: US, LATAM & EUR
• Monitoring KPI: brand mention, social engagement, web traffic, lead acquisition, conversion rate, etc
• Managing global and campaign-specific budgets

🚀 Boost SEO performances of the company's website (from 5 to 20 keywords Google top 3)
👊 More than 50% visits in 3 months (+ 3K unique visitors)
🤝 Partnership with more than 100 media and influencers for the new product

Head of Brand & Communications

SOLI

• Global market analysis and development of the concept (storytelling, product mix, 360° animations)
• Development of the Marketing & Communications/Digital strategy
• Branding & Design in collaboration with 2 designers

🤝 Pitched to the French Government & the European Commission

Co-founder & CMO

Myself

🗺 2 visited countries
🚌 110 000 km 
🤩 340 days of pure happiness

Happy traveller

LVMH

• Building-up the 3-year global strategy for the Foundation segment (60% of the total business) followed by the Lips segment (30% of the total business) and their implementations.
• Development and coordination of the Lips « fast track » projects (8-month development, ~2M€ each) and « blue sky » innovations (2-3 years development,~10M€ each).
• Follow-up on the product design with the Artistic Direction and the founder of the brand, Dany Sanz. 
• Continuous performance analysis of the segments and management of the project profitability.
• Implementation of 360° call-to-action concepts, working in close cooperation with Digital, Communication, Merchandising teams.
• Lead of an internal team to boost the digital transformation of the brand (new agile method)
• Annual presentation to the global market leaders (TED TALK training)

🤘 Managed, grown and recruited Junior Product Managers (7 pp) & cross-functional management (~30 pp)
💪 Increased the Lips segment performance (+30% sales end of 2019, creation of new short-lived trendy products, novelties x3 by the end of 2020)
👊 Successfully managed a 6 digits marketing budget

Senior Product Marketing Manager - Make Up For Ever 

Product Marketing Manager - Make Up For Ever

Marketing professional with a strong expertise in Digital and Business, and over 10 years of experience in global companies and startups.
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Throughout the years, I have successfully led the development of several products and brands across different industries such as Luxury, Cosmetics, Tech, and e-commerce. All together with an entrepreneur mindset and a natural sense for team management.

Passionate about digital, design, and innovation, I am keen to work for industries that share my aspirations and fit my personality, as well as projects that are human-centric and eco-minded.

Core skills: Product Marketing management | Business strategy | Go-to-Market strategy | Digital Transformation | Digital Marketing | Research and analysis | Project management | Innovation | Branding | Communication | Graphic Design | Copywriting | PR | Social Media | Influencer Strategy | Paid Media | SEA | SEO | Inbound Marketing | Marketing Automation | Team management 

Sounds familiar to you? Let's catch up!
✉️  sousa.coralie@gmail.com
📱 +33 (0)6 83 60 37 60

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