Rise Gardens

Proudly leading brand, performance marketing, ecommerce, product, creative and CX to create iconic brands and drive sustainable, breakthrough growth. Overseeing $7MM mission-driven DTC brand that connects people with the food they eat, promotes healthier lifestyles and a more sustainable future. Doubled topline and expanded profitability +10% via full funnel, omnichannel growth strategy. Leading team of 9.

Key Achievements:

•	Strategically repositioned Rise as an indoor gardening industry leader, revamping brand messaging, communications, and consumer segmentation. Launched content, creative, blog, and SEO initiatives to align with the mission of empowering individuals to grow fresh, organic produce, resulting in a +35% increase in social audience and a +17% boost in direct & organic traffic.

•	Pioneered a full-funnel, data-driven approach that seamlessly blends brand building (demand creation) + performance marketing (demand capture) to optimize customer acquisition and retention. Strategy doubled revenue and attachment rates, increased ROAS 2x, and reduced CPAs 35% YTD.

•	Defined and executed omnichannel growth strategy expanding brand reach into retail (Costco), Amazon and education channels. Strategy projected to deliver an incremental +$6.5MM revenue over the next 12months.

•	Launched a community-driven content and engagement strategy that cultivated a passionate, loyal customer base, driving brand advocacy, referral traffic, and organic growth through UGC and a loyalty program.

Chief Marketing Officer

Do Amore

Advisor to ethically sourced and impact-driven engagement & wedding ring startup

Every Do Amore ring, no matter the price, helps alleviate the world water crisis. With each purchase, you provide a person in need access to clean water. Fortunately, many customers share their ring’s story with family and friends, allowing us to allocate marketing spend towards water projects. With this model, we can make a huge impact in the world, while running a sustainable and competitive business.

Advisor

Blix Electric Bikes

Profitably tripled growth of $16MM mission-driven DTC brand by inspiring positive change and wellbeing through the power of movement + better everyday experiences. Developed brand & creative strategy that integrated cycling into daily life and delivered growth plan that improved CAC, contribution margin & profitability.

Key Achievements:

•	Established a content-led and growth-supported marketing ecosystem that blends brand purpose with performance, delivers consumer value and builds community. Tripled growth, expanded margins and drove profitability +8%. Scaled organic traffic and brand awareness 4x, and engagement 5x via brand focus on community, conversation, connections, culture and content.

•	Overhauled and scaled growth marketing initiatives across SEM, display, video, affiliates, paid social + CRM. Diversified paid channels that improved ROAS target +40%, lowered CPAs and drove new customer acquisition. Optimized growth strategy to focus on mid and top-of-funnel initiatives to grow brand awareness.

•	In 60 days, implemented a high-impact acquisition + referral platform across media & content affiliates, review sites, influencers and brand partners. Drove daily traffic +35%, improved CAC/CPAs and expanded profit and LTV thereby allowing Blix to further invest in brand-building activities.

•	Incubated and launched Rider Story content series aimed to build an engaged community of Blix evangelists and contributors through brand value storytelling. Communication platform elevated intrinsic brand value and drove loyalty, advocacy and shareability.

VP Marketing & Growth

Full Circle Brands

Successfully built & led the brand, digital/growth marketing, innovation and creative teams that transformed FCB from a product-first company into an omnichannel, brand-led powerhouse. Profitably 3x revenue of mission-driven, sustainable brand to $60MM with always-on content, purpose-driven partnerships and best-in-class digital experiences. Responsible for brand strategy, performance marketing, product, ecommerce, CX & creative

Key Achievements:

•	Repositioned Full Circle Home across all touchpoints and created award winning communications platform, inspiring consumers to make better, more sustainable, thoughtful choices, every day. Diversified the media mix, successfully partnered with Plastic Bank, extended the brand into home organization and led ecommerce launch. Boosted sales +40%, brand awareness 8x, and engagement 10x relative to industry standards.

•	Led turnaround of recently acquired DTC brand, drinksoma.com, standing up a team of A-players to support digitally native brand and generating profitable growth in <12months. Drove new customer acquisition & retention through refocused brand and comms strategy, including an overhauled site and improved CX. Doubled ARR and expanded profitability by 61%. Partnered cross-functionally with fellow functional heads to streamline ecommerce operations and improve the end-to-end customer experience.

•	Launched DTC channel for Full Circle Home at height of COVID-19, allowing the business to pivot and serve consumers at home. Stood up new site experience, launched new bundles appropriate for ecommerce and learned and iterated through data-driven testing. Delivered +$3MM in first-year incremental ARR, profitably.

•	In 8 weeks, developed and launched purpose-driven brand, For:Good in response to COVID-19. Brand directly gives back to community non-profits and local heroes of the global health crisis. Delivered +$3.5MM ARR in Y1, supported over 250K heroes and expanded company into new categories / household essentials.

Ogilvy

Led strategy teams that advised Fortune 500 companies in the areas of branding, growth, and digital transformation. Created scalable demand-led growth marketing strategies, developed innovative new offerings and business models for clients spanning the food, beverage, fashion, lifestyle, retail and automotive industries.

Select Casework:

•	Identified category whitespaces, developed brand & communication strategies and built 3-year innovation pipelines for a top US food manufacturer.  Enhanced portfolio set to deliver +$55MM incremental sales per year, expand into new market segments, and create scalable wellness solutions that strengthen brand health.

•	Created a digital advertising strategy and monetization model in immersive media (AR, VR, volumetric & personalized video) for a Fortune 50 technology company set to capture $1.2B by 2021. Defined digital innovation roadmap, created first-in-kind media types and implemented go-to-market strategy with content owners, brands and digital & VR publishers that maximize value for the client and its partners.

•	Developed innovation strategy and pro forma economics for the scaled operations of an autonomous vehicle ecosystem for a top 3 US automotive manufacturer, valued at over $6.6B in 2022.  Built model that assessed cost, financial attractiveness, evolution of AV terminal operations, and identified potential marketing partners.

Global Director, Brand Strategy

PERFORMIX

Led company's long term growth & innovation strategy and creative development reporting to CEO. Guided all aspects of brand strategy, positioning and communication. Developed & managed talent of 14 person marketing team. 

Key Achievements:

•	Drove record sales growth +$107MM (up from $8MM) though disruptive new products & all-digital activation platforms including: social media, influencers, SEO/SEM, display, content partnerships, apps, and mobile.

•	Developed & validated CJ's first D2C brand, Training Day. Created all-in-one ecosystem that connects personalized meals, nutrition and training. Defined branding, range architecture, segmentation, consumer experience journey and commercial execution from strategy to launch. Launch to deliver +15MM in 2017.

•	Built & institutionalized rapid innovation model, insight-activator process, and nimble research validation methodology. Established design thinking as innovation pillar for driving repeatable disruption.

•	Recognized by CEO for leadership, innovation & brand strategy. Awarded 2016 Employee of the Year.

Head Of Brand (Start-up)

Led all aspects of marketing and brand strategy for high-growth portfolio of brands with full P&L accountability. Guided digital marketing, communication and e-commerce strategies, agency partnerships and CSR program.

Key Achievements:

•	Guided Performix to become the largest, fastest growing brand in GNC history, tripling market share. Launched +80 top-box concepts that contributed to +55% of topline growth. Achieved leadership position at GNC securing 8 of top 20 SKUs and awarded "Brand of the Year."

•	Incubated & launched Millennial lifestyle brand ORB wellness. Built compelling commercial plans that secured and established CJ’s footprint in FDM & ecommerce channels. Delivered +25MM in incremental sales.

•	Conceptualized and launched Performix House, a first-of-its-kind premium training facility and content generation hub powered by livestream. Poised to deliver +$12MM in Y1.

•	Built marketing organization from 2 to 16 members. Coached and developed talent to become driving force behind company’s innovation strategy, experiential go-to-market activation and commercial activity.

Marketing Director

Colgate-Palmolive

Oversaw $1.5B category, leading brand strategy, innovation, communications and creative development across portfolio. Led Colgate’s digital strategy + social media thought leadership company wide. Managed team of 6.

Key Achievements:

•	Set vision to drive growth +8% by delivering a robust 5-year innovation grid across 8 brands (+30skus) that balanced key consumer needs & commercial requirements. 

•	Led strategy to transform Colgate’s communications planning with a digital-first mindset, including investment into FB, IG, YT, AdWords and programmatic.

•	Developed growth strategy classifying innovation efforts into key strategic health & beauty pillars and focusing resources on high priority innovation. Prioritized initiatives grew share of market +2.5pts and drove GM +4%. 

•	Led advertising agency team to deliver impactful, multi-channel IMC campaigns, from idea generation through execution that scored top-box in IPSOS. Communication drove share +1.5pts & enhanced brand health metrics.

•	Identified and delivered 4 winning product bundles, across emerging health & beauty benefit spaces that scored top-box in BASES. NPD generated +$26MM incremental sales and will double CP market share by 2017.  

•	Created a senior leadership team to drive long-term innovation. Validated 14 “outstanding” concepts in BASES. Quantified ability to grow market share +5% through new forms, benefits and delivery systems.

Senior Brand Manager, North America Consumer Innovation Center, Oral Care 

Managed $90MM P&L. Developed top & bottom line growth strategies that drove consumer affinity through digital activation and incremental growth through innovation. Managed team of 4. 

Key Achievements:

•	Launched 1st new personal care brand in 15 years, positioned to exploit the Millennial male whitespace in men's grooming. Led advertising development, commercial & retail strategy and consumer activation supported by $60MM in media. Reversed years of brand declines and delivered Y1 growth of +$30MM.

•	Guided development of Colgate's 1st all-digital IMC campaign, including a social media & influencer strategy. Crowdsourced spot generated 452MM impressions during Super Bowl, ranking #8 on USA Today ad meter.

•	Created and led development of social media and influencer strategy. Signed NFL celebrity Victor Cruz to live tweet for SB campaign. Social media presence drove +13MM impressions and #HandleIt was 6th most tweeted Super Bowl hashtag. 

•	Winner of 3 Colgate Golden Maestro Awards for Super Bowl Advertising: Best Use of Digital Media, Best Use of New Media, Best TV Spot. Selected to lead social media & communications thought leadership across CP.

Senior Brand Manager, US Marketing, Personal Care 

Led global growth strategy and development of Next Generation toothpaste innovation program targeting Millennials. Led communication and digital activation strategies that drove market share +2pts and key equity KPIs.

Key Achievements:
 
•	Recognized by Leadership for best-in-class innovation strategy & awarded best brand turnaround in 20 years.

Brand Manager, US Consumer Innovation Center, Oral Care 

Unilever

Managed $550MM P&L. Led development of annual brand plans & media communications. Created first-of-its-kind cause-marketing campaign that drove sales +212%. Awarded UL best-in-class shopper marketing program.

Associate Brand Manager, Brand Building, Spreads 

Led end-to-end global development of +$21MM breakthrough innovation in women’s personal care, identifying ‘even-tone’ skin whitespace. Reported directly to global category VP.

Associate Brand Manager, Global Brand Development, Skin Cleansing 

Kraft Foods

Associate Brand Manager - Intern

Morgan Stanley

Associate

Brand Marketing + Performance Marketing + Creative + DTC + eCommerce + Start-up + Growth Marketing + Brand Strategy || Ex-Unilever, Colgate, Ogilvy, Soma Water, Morgan Stanley

I believe in the power of creativity, storytelling and in building brands with humanity to unlock growth. I’m a mission-driven, highly creative, and data-inspired marketer with over 15 years’ experience leading both global CPG brands and fast paced, high-growth DTC start-ups. Fluent in brand & performance marketing, I thrive on opportunities to be able to do meaningful work that deepens consumer connections, accelerates growth and builds brand love. I’m an empathetic leader, passionate about building and empowering diverse teams who love what they do, believe in the mission and collaborate to make a real and positive difference, every day.

I earned my MBA from Duke University’s Fuqua School of Business with a dual concentration in Product Management and Strategy, and a BA in Economics from Union College, where I rowed varsity crew.

I live on the Upper West Side in New York City with my wife, Julie, and two daughters, Anna and Lily.

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