Corina-Cristina Calugaru MBA's Linkedin Analytics

Hi, I am Corina! 📙 Strategic Advisor & Co-founder at The Orange Notebook 📙 A boutique business advisory practice I built alongside my 2 partners. My work is all about driving transformation with tailored business strategies, innovative marketing solutions and rebranding expertise. With a deep understanding of the challenges faced by founders and leadership teams, I partner with clients to align strategy, identity, and execution for long-term success. 🔑How We Help: 1️⃣ Business Strategy Consultancy: We tackle real business challenges—whether it's unlocking revenue growth, optimizing business functions, refining offers, or scaling operations. Acting as trusted partners, we provide not only strategic insights but also mindset and identity coaching to empower founders in their transformation journey. 2️⃣ The Marketing Hub: We craft impactful marketing strategies designed to boost visibility and generate leads. Beyond strategy, our expert team provides seamless implementation support, making it easy for businesses to execute and scale their marketing efforts. 3️⃣ Identity 360°®: Our signature full-service rebranding program, Identity 360°® supports businesses undergoing mergers, acquisitions, or partnerships. We take a comprehensive approach, redefining the evolving identity of your brand to align with your vision, culture, and goals. 💡 Our Approach: I’m passionate about helping founders navigate the complexities of business growth and change. I translated that into the approach our team takes with 3 dimensions: 🔍 Bringing clarity and new perspectives by connecting the dots 🛠️ Creating something with a strategy, plan and framework 🤝 Acting as trusted partners: coaching and mentoring What clients say: 🔶 “Identity work was helpful in just working from the inside out and figuring out how to reach people in a different way by getting to the crux of what we do. It’s also a checkpoint for what kind of culture we want to create here & the next steps to cultivate that moving forward” - Kenny M, A Life Well Organized 🔶 “Considering where I am now as a result of just our work, that's worth triple the money. I got some of my best clients from you and the courage to connect with people.” - Crina A., Leadership and Life Transformation Coach 🔶 “Thank you for all the great work you have put into making my brand stand out, creating a clear message and even helping me realize who to work with what my offers should be” - Admira A., CFO & Business Strategist at KARE ACcounting x CFO