Zalando

Successfully launched the new Zalando career website and now continuing the collaboration with the Zalando Employer Branding team to lead a broad range of content creation and initiatives for web, blog, and social media.

Copy & Content Lead

PINC Solutions GmbH

Strategy and creative lead on Amazon's first-ever UGC-inspired campaign.

Strategy & Creative Lead

KARL LAGERFELD

In charge of copy for the entire portfolio of Karl.com to increase brand awareness and highlight a range of exciting collaborations. Working remotely as part of a dedicated team.

Freelance Copy Lead

Key Search

Content creator and ghostwriter for books, blog articles, press releases and social media posts across a wide range of topics from executive recruiting and leadership topics to business and startup trends. Growing a dedicated in-house content platform, newsroom, and social media presence together with the highly motivated and fully remote team at Key Search.

Freelance Content Lead

More Digital Studios

Lead on campaign strategy and copy for adidas Originals. Joined forces with the amazing team at More Digital Studios to bring them to life.

adidas

Project-based copy lead for marketing and UX copy with a focus on educational user journeys for multiple business units across the company.

Freelance Senior Copywriter

Calvin Klein

In charge of copy for CK Underwear, Swimwear, Performance, and Kids ranges. Working remotely with a passionate team of buyers and marketing professionals to successfully grow the brand.

CYBEX

Led the copy creation for the Cybex website, marketing initiatives, trade shows, blog, videos, and catalogues in English and German. Worked remotely with a dedicated team to grow the brand's market presence worldwide.

Tommy Hilfiger

In charge of online copy creation for Tommy Hilfiger Europe. Creating copy to convert visitors into buyers, drive eCommerce targets, and ensure SEO optimization. Working remotely and successfully with a large team of experts – from buyers and analysts to marketing professionals – to continuously drive to and enhance the online shopping experience.

Joined the adidas Originals and Stella McCartney teams on various projects from seasonal key concepts to campaign and in-store copy concepts (Originals).

I'm a strategic thinker and creative writer in both English and German with 18 years of experience in brand strategy, storytelling, copywriting, concepts and all things digital communication on the agency and client sides.  

Solo or as part of a team, I make sure any and all digital campaigns and communication meet the highest possible standards. From insight and concept to campaign execution and learnings, I lead the creative, strategy, and copy creation process.

Located in Nuremberg, Germany, I have worked with some great clients, including 
Amazon, Procter & Gamble, adidas, Karl Lagerfeld, Calvin Klein, Tommy Hilfiger, Ravensburger, Cybex, Escada, Kohler, Made.com, Levis, Dell, and the City of Las Vegas.

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