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Corinne Meier's Linkedin Analytics

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Corinne Meier

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Remember how marketing was print, billboards and tv? Today everything is digital. Where is that ripple of change headed now? Drumroll: legal. As in, legal departments and law firms. Most people who are not lawyers or even lawyers have any idea that this is happening. And, Houston we have a problem! "Only 9% of GCs feel confident they can create a cohesive, long-term plan for digitalizing the legal depot." #Gartner Today legal is hiring legal ops and outsourcing to ALSPs to smoothly land the plane on adopting a data driven operations strategy. Likewise, law firms are partnering with ALSPs to produce higher-quality and quantity outputs to meet customers growing expectations. Everyone in legal is looking for ways to keep up with demand. To top it off: The legal tech market is creating itself in real-time as a reaction to disruption hitting legal. Where I fall into the above matrix? As a digital marketing expert, I provide education, training, and advice on how to drive b2b marketing strategies that sell to buyers how they want to be sold via edutainment. As an on-point B2B content marketing strategist, I am the reinforcer that consumers are 57-80% of the way through their decision before reaching out for commercial conversations with sales reps due to digital due diligence. Things I am worried about for your brand: Branding - done, in-progress or completely OFF? Approach to social media? Selling or edutaining? How much of our revenue comes from digital sources? I help harness the future with my clients by assisting them in generating thought leadership and content across SM designed to maintain relevancy. I construct virtual events to engage C-level in a way that attracts people with similar values to a place they can call home within your brand via communities. I coach on how to tell your stories on LI, build trust, ignite leadership, fill webinars, build win/win relationships... I work hand-in-hand with marketing teams, sales, rev ops, graphic designers, writers, and digital marketing managers to optimize lead-generation campaigns. I advise on gaps where technology is lacking in implementation. I am always seeking and creating new business in a self-starting, proactive, and customer-oriented way. Skilled in identifying customer needs and creating winning solutions by influencing opinion leaders and convincing decisions makers to take action. Tap my 🔔 to keep up with me on marketing, legal and tech.

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