Cornelia Villa's Linkedin Analytics

I am a seasoned senior business executive with over 19 years of professional and international experience, specializing in both B2C and B2B tech industries. Over the course of my career, I have accrued over 7 years of experience in general management roles (managing director, Chief Commercial Officer, BU head) within the digital industry carrying full P&L responsibility. As a business builder and growth expert, I boast a proven track record of launching, scaling, and sustainably growing businesses to profitability, achieving up to +390% YoY revenue growth. I am a dedicated advocate for customer centricity and experience, with a deep understanding of customer-centric development and the go-to-market strategy for digital value propositions that are truly worth paying for. My proficiency extends to the nuances of the digital industry and various business models, particularly in freemium and subscription structures for SaaS products. My comprehensive skill set empowers me to holistically drive end-to-end business growth. I bring diverse experience in business strategy and operations, business development, partnership management, marketing, product management, sales/account management, analytics, and user care/customer success. With over 9 years in both B2B and B2C marketing (most recently as CMO), I have navigated the entire marketing funnel across all channels, crafting compelling user experiences through impactful storytelling. My leadership journey spans more than a decade, encompassing the ground-up creation of new teams to the development of large, high-performance organizations of up to 150 employees with focus on leading and developing senior leaders, all while championing transformative change. An entrepreneurial personality, I approach challenges with a high level of commitment, a results-driven mindset, hands-on mentality, can-do attitude, and creative problem-solving skills. My leadership style is clear, focused, and decisive, rooted in the core belief of empowering leaders and teams. Always guided by a solid strategy and clear hypotheses based on my background in strategy, I thrive on delivering ambitious business goals through collaborative and determined leadership within international teams.