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Hi! I'm Cornell, a strategic finance leader with a keen focus on helping founders scale their startups. With decades of experience in the tech space, both in Australia and Asia, I specialise in empowering founders with strategic financial insights and actionable plans to fuel their growth and secure investment. What I Offer To Founders, Startups and Scaleups: 🚀 Targeted sprints: ✨ The Runway Diagnostic ✨ Investor-Ready Financials ✨ Product Profitability Analysis ✨ Financial Modelling Essentials ✨ Unit Economics Fundamentals ✨ "Blind Spot" Diagnostics ✨ Financial Model Analysis ✨ Capital Raise Preparation Assessment ✨ Optimising Your Performance Reporting Capabilities ✨ The "Leaky Bucket" Cost Assessment ✨ Bottom Up Market Sizing ✨ "What If" Scenario Planning ✨ International Expansion Planning As well, I offer fractional CFO services: 🚀 Developing Your Financial Performance Capabilities 🚀 installing Best Financial Practices 🚀 Financial Planning & Analysis 🚀 Support for your Capital Raising 🚀 Creating Financial Models 🚀 Cash Flow/Financial Management 🚀 Strategic Planning & Analysis 🚀 Mentoring Services My 25+ year experience includes: 🎉 a proven track record in hypergrowth situations 🎉 former CFO Roles in major tech companies 🎉 extensive 25+ years of international experience especially in Asia 🎉 exposure to a diverse range of verticals from retail to automotive to clean energy 🎉 a unique range of roles within finance ranging from auditor to investment banking to finance leader My achievements over the years include: 🏋️ Transformed and scaled Amazon China: triple digit growth for 3 consecutive years 🏋️ Created the world’s largest Chinese book store at Amazon China 🏋️ Successfully listed MEO during the GFC 🏋️ Beachhead CFO for Groupon’s Asia Pacific operations (12 countries) 🏋️ Achieved >300% growth in revenues exceeding $450m for Groupon 🏋️ Successful capital raisings, public and private, for Asia Pacific corporations 🏋️ Successful capital raisings for Australian SaaS and tech-enabled companies 🏋️ Established controllership and FP&A functions for startups through to MNCs 🏋️ Won multiple awards as an investment banker As you navigate the challenges of establishing your startup as a global leader, let's connect and explore how my expertise can complement your tech prowess! +++++ Email: [email protected]

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