Rodeo Software

• Measure, analyze, and optimize all touch points of the customer journey through data
analysis and data-driven decisions based to create customized marketing strategies
based on feature adoption, product usage, and acquisition channels.
• Conduct market and competitor research, including focus groups and customer
interviews to create a feedback loop across the Product, Marketing, and Sales teams.
• Define target buyer and user segments for Rodeo’s features to contribute to creating
marketing strategies that drive ongoing awareness, preference, purchase, and adoption.
• Help manage the product roadmap, including internal and external communications
relating to new feature releases, prioritizing well-researched features that best benefits
our target personas.
• Develop and optimize onboarding workflows that lead to higher adoption and increased
conversion to a paid plan.
• Drive product synchronicity across Marketing, Sales, and Product departments to build
compelling messaging that drives awareness, consideration, and adoption among
existing users and customers.
• Create truly powerful messaging for landing pages, email campaign content, and helpful
content for specific market segments.
• Develop value propositions, messaging, case studies, and collateral that support
engagement across and provide product knowledge.
• Stay on top of industry trends by attending industry events, monitoring competitors and
partner activity, and reviewing customer feedback & market trends regularly.

Product Marketing Specialist

Bioforce USA

• Manage strategic partnerships with Broadway Shows and Performers for Grether's Pastilles
• Set goals, track conversions, and measure the success of influencer programs
• Brainstorm new, creative approaches to influencer campaigns
• Keep a pulse on emerging influencers and trends through various social media channels
• Establish and maintain regular communication between the brands and influencer partners 
• Actively source and negotiate new influencer partnerships
• Coordinate ongoing partnerships with influencers by providing seed products

Influencer Marketing Analyst

Eversound

• oversaw redesign and launch of Eversound's streaming platform (Saas) which increased MAU by 58% and achieved an NPS of 9
• Oversaw Scrum Process and led cross-functional sprint planning meetings
• Managed a dozen content creators as well as the full content schedule and content budget
• Implemented weekly, monthly, and quarterly google Analytics reports
• Created and managed an up-to-date digital product Bible for all training, issues, changes, and features

Associate Product Manager

• Won Company-wide achievement award in my first quarter
• Recruited new content creators on an ongoing basis
• Scheduled live programming content
• Served as editor-in-chief of content
• Managed and produced in-house content
• Oversaw a comprehensive content strategy and production plan for a members-only content platform
• Managed content delivery through the use of notifications, e-mails, and social media

Content Manager

The United Methodist Church

• Wrote and managed entire music curriculum 
• Managed and recruited the entire music team including staff, musicians, and volunteers
• Oversaw the organization and direction of the Chancel Choir, Praise Band, and Handbell Choir
• Managed a significant choral library 
• Managed an annual budget
• Oversaw all social media for music-related events and activities
• Participated in the planning and administration of a multi-site church calendar 
• Planned and implemented an annual performance of Handel’s Messiah with orchestra, and participated in the general ministry of the church 
• Wrote for the congregational newsletter and emails for the lay membership of the congregation

Director of Music

Benchmark Senior Living

•Oversaw all communication among memory care
•Oversaw all Programming on the Memory Care floor
•Facilitated the hiring of programming assistants
•Coordinated all outside vendors, performers, and volunteers
•Recipient of many "spot awards" for outstanding work
•Collaborated with the management team to facilitate a smooth running community
•Assisted in the prevention of elder abuse, neglect, and exploitation
•Developed an innovative seven-day-a-week activity program that is engaging
•Responsible for leading and implementing one-on-one, small group, and large group activities
•Produced a quality monthly newsletter, calendar, and daily activity calendar on a timely basis

Dementia Programming Coordinator

• Assisted in the development and implementation of an innovative daily program for residents
• Lead and implemented one-on-ones, small group, and large group activities according to the programming schedule
• Supported, encouraged, and directed independent activities both individually and in small groups
• Taught residents how to use technology, programs, and media
• Helped residents with any technological needs that arose
• Repaired broken computers, TVs, and phones

Programming Assistant and Technology Specialist

Harvard University

•  Brought on as a temp and then kept until the completion of the project due to exceptional work
•  Facilitated in a change in general education documenting processes
•  Served as editor of others work
•  Tracked inconsistencies in the system
•  Completed work in a quicker time than expected

Digital Content Migration Assistant

Brighton The Day Blog/ Brighton Keller the Influencer

•  Responsible for Administration and Organization of the blog
•  Responsible for the financial management of purchasing
•  Calendar management
•  Organization of inventory
•  Responsible for transportation
•  Photographer for blog and Instagram posts

Digital Marketing Assistant 

Baylor University

•  managed social media accounts for the department
•  managed the department's website using HTML
•  managed marketing for the department
•  Assisted in any activity needed or asked
•  Facilitated meetings and conferences supporting board members, volunteers, staff, and attendees

Digital Marketing Assistant

Classically training musician turned marketer. I love making the world (and products) more accessible, inclusive, and enjoyable! In a previous role, I led a website redesign and relaunch, increasing MAU by over 50%.

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