ID Dataweb

Director of Marketing & Lead Generation

•Spearheaded the development and execution of ID Dataweb's entire marketing infrastructure from the ground up, implementing marketing strategies to achieve business objectives, driving growth and brand visibility. 
•Founded the marketing team, growing from a team of 1 to team of 5 within 6 months.
•Built and implemented comprehensive marketing operations, including CRM, email marketing, and automation platforms to drive demand generation and lead nurturing (HubSpot, Google Analytics, etc.). 
• Oversaw the marketing budget, ensuring efficient resource allocation and achieving maximum ROI.
• Planned, executed, and evaluated multi-channel marketing campaigns, enhancing engagement and conversion rates.
• Enhanced the company's brand image and reputation through consistent and impactful messaging.
• Directed the creation of compelling marketing materials, including content, graphics, and multimedia assets.
• Led social media, and email marketing initiatives to boost online presence and drive digital engagement.
• Analyzed marketing data to measure campaign effectiveness, providing performance reports and insights for optimization.
• Led a full brand overhaul, including the redesign of ID Dataweb’s website, logo, and design protocols, ensuring a cohesive and modern visual identity across all marketing channels.
• Built and maintained relationships with partners, influencers, and other key stakeholders.
• Organized and managed marketing events, trade shows, and promotional activities, ensuring successful execution.
• Hired, trained, and mentored a marketing team, ensuring scalability and alignment with business goals.

Director of Marketing

Bioforce USA

• Managed strategic partnerships with Broadway Shows and Performers for Grether's Pastilles

Grether's Influencer & Partnerships Manager

• Managed strategic partnerships with Broadway Shows and Performers for Grether's Pastilles
• Developed influencer marketing efforts for 7 brands and 5 new product releases. 
• Kept a pulse on emerging influencers and trends through various social media channels
• Established and maintained regular communication between the brands and influencer partners 
• Actively sourced and negotiate over 500 new influencer partnerships
• Coordinated ongoing partnerships with influencers by providing seed products
• Collaborated with over 800 influencers resulting in increased revenue and heightened brand exposure.
• Achieved a 10% growth in social media following by strategically partnering with influencers.
• Developed and delivered educational content tailored to influencers, resulting in a 45% increase in content effectiveness and brand resonance.

Influencer Marketing Manager

Rodeo Software

• Developed onboarding workflows that led to a 40% increase in reaching Aha moment with a 90% open rate.
• Produced, filmed, and edited on-camera content for social media and product support articles, resulting in a 15% increase in user engagement and a 60% decrease in customer support inquiries.
• Led the redesign and launch of the help center for the new product "Rodeo Drive," improving user experience and accessibility resulting in a 92% self-serve rate. 
• Developed product marketing plan across 5 countries, 3 languages, and 2 apps.
• Executed email communication strategies with a 54% open rate, driving product adoption and upsell.
• Fostered product synchronicity across departments, ensuring cohesive messaging for 2000+ users.
• Designed and optimized Intercom strategies, using logic workflows and automations to nurture leads, onboard new customers, and convert free accounts to paid subscriptions.
• Acted as the de-facto Product Manager for the US Market, aligning marketing initiatives with market needs.
• Utilized data analysis to measure and optimize all customer touch points, informing customized marketing strategies.
• Led market and competitor research initiatives, interviewing customers and analyzing 24 competitors.
• Collaborated on the product roadmap, prioritizing features that best serve target personas.
• Created value propositions, messaging, case studies, and collateral to support engagement.
• Implemented user feedback mechanisms to drive continuous product improvement and customer satisfaction.
• Developed and executed go-to-market strategies for product launches, driving awareness and adoption by 20%.
• Collaborated with cross-functional teams to ensure alignment and synergy in product marketing efforts.

Product Marketing Manager

iLife Technologies

• Developed and maintained a comprehensive help center utilizing written and video resources to facilitate user onboarding and support.
• Created compelling content across various channels including social media, email campaigns, paid media, blogs, and webinars to drive engagement and brand visibility.
• Oversaw social media presence on platforms such as LinkedIn, Facebook, and Instagram, ensuring consistent messaging and audience engagement.
• Conducted ongoing A/B testing of copy to refine messaging effectiveness, continuously enhancing content performance and optimization strategies.
•Established and maintained a comprehensive help center through written and video onboarding, reducing customer support tickets by 15%.
•Crafted compelling copy for various channels, including social media, emails, paid media, blogs, and webinars.
•Managed social media presence on LinkedIn, Facebook, and Instagram, driving a 12% rise in follower growth and engagement.
•Conducted ongoing A/B testing of copy, leading to a 42% improvement in click-through rates and conversion metrics.

Content Marketing Manager- Interim

Eversound

• Directed the redesign and successful launch of Eversound's streaming platform (SaaS), resulting in a 58% increase in Monthly Active Users (MAU) and attaining a Net Promoter Score (NPS) of 9.
• Spearheaded the Scrum process and facilitated cross-functional sprint planning meetings, ensuring efficient project execution and alignment with strategic objectives.
• Supervised a team of 18+ content creators and managed the entire content schedule and budget, optimizing resource allocation and content quality.
• Implemented regular reporting mechanisms, including weekly, monthly, and quarterly Google Analytics reports, to track performance metrics and inform strategic decisions.
• Developed and maintained a comprehensive digital product Bible, serving as a centralized repository for training materials, issue tracking, change management, and feature documentation.
• Collaborated with engineering team to prioritize and implement user feedback, driving product improvements and enhancements.
• Conducted market research and competitor analysis to identify emerging trends and opportunities for product innovation.
• Developed product roadmaps and feature prioritization based on customer needs and market dynamics.

Associate Product Manager

• Achieved Company-wide recognition, earning an achievement award within the first quarter for outstanding performance.
• Implemented ongoing recruitment efforts to onboard 15 new content creators, ensuring a steady stream of fresh and diverse content.
• Orchestrated the scheduling of live programming content, optimizing viewer engagement and retention.
• Acted as editor-in-chief, maintaining quality standards and consistency across all content outputs resulting in a 37% increase in audience satisfaction ratings.
• Directed the management and production of in-house content, overseeing the creation process from ideation to publication.
• Developed and executed a comprehensive content strategy and production plan for a members-only content platform, aligning with organizational objectives.
• Developed push notifications, emails, and social media to effectively deliver and promote content to the target audience, resulting in a 42% increase in content consumption across platforms.

Content Manager - Analyst

The United Methodist Church

• Developed and supervised the comprehensive music curriculum, ensuring alignment with organizational goals and objectives.
• Spearheaded recruitment and management efforts for the entire music team, including staff, musicians, and volunteers, fostering a collaborative and high-performing environment.
• Directed and coordinated activities for multiple music ensembles, including the Chancel Choir, Praise Band, and Handbell Choir, overseeing rehearsals and performances.
• Managed an extensive choral library, maintaining organization and accessibility for ensemble use.
• Administered an annual budget, optimizing resource allocation to support music program objectives effectively.
• Led social media efforts for music-related events and activities, enhancing visibility and engagement within the community.
• Contributed to the planning and coordination of a multi-site church calendar, ensuring seamless integration of music-related events.
• Orchestrated the annual performance of Handel’s Messiah with orchestra, showcasing artistic excellence and contributing to the church's ministry.
• Authored content for the congregational newsletter and emails, effectively communicating with the lay membership to foster community engagement and involvement.

Director of Music and Media

Benchmark Senior Living

• Built year round educational and enrichment curriculum for 30 residents. 
• Managed internal communication, ensuring effective coordination and flow.
• Managed hiring, onboarding, and direction of 5 staff members. 
• Orchestrated diverse activities to enhance resident experience and well-being, resulting in a 25% increase in resident satisfaction scores.
• Facilitated hiring, aligning talent with departmental needs.
• Coordinated arrangements with vendors, performers, and volunteers to enrich resident events, resulting in a 15% increase in event attendance.
• Recognized with spot awards for exemplary performance and contributions, receiving 4 awards within first 10 months.
• Collaborated with management to optimize operational efficiency and community experience.
• Played a key role in safeguarding resident well-being and preventing abuse, resulting in a 50% decrease in incidents.
• Pioneered dynamic, engaging activity programs on a seven-day-a-week basis.
• Led the planning and execution of one-on-one, small group, and large group activities, catering to diverse resident preferences and needs.
• Produced and distributed high-quality monthly newsletters, calendars, and daily activity schedules, adhering to strict timelines to keep residents informed and engaged.

Technology Specialist and Engagement Coordinator

Harvard University

• Initially hired as a temporary resource, subsequently retained for the entirety of the project duration based on outstanding performance.
• Spearheaded the transition process for general education documentation procedures, facilitating seamless adaptation to digital platforms.
• Functioned as an editor, refining and enhancing the quality of colleagues' contributions to ensure alignment with project objectives.
• Diligently monitored and identified inconsistencies within the system, proactively addressing and resolving issues to maintain data integrity.
• Exceeded project timelines by delivering completed tasks ahead of schedule, demonstrating efficiency and effectiveness in project execution.

Digital Migration Analyst

Brighton The Day Blog/ Brighton Keller the Influencer

• Administered and organized the blog, ensuring content alignment with strategic goals and audience engagement.
• Managed purchasing finances, optimizing budget allocation for procurement needs.
• Orchestrated calendar management operations, synchronizing schedules for efficient workflow.
• Streamlined inventory organization, implementing systems for effective tracking and management.
• Oversaw transportation logistics, coordinating timely and cost-effective delivery solutions.
• Captured visuals as the designated photographer for blog and Instagram posts, maintaining visual consistency and brand identity.

Assistant and Marketing Analyst

Baylor University

• Oversaw the optimization and engagement strategies across the department's social media platforms.
• Maintained and updated the department's website utilizing HTML and other relevant technologies to ensure optimal functionality and user experience.
• Executed marketing campaigns and initiatives to promote the department's objectives, leveraging data-driven insights and analytics.
• Provided support across various departmental activities as required, demonstrating adaptability and versatility in tasks.
• Coordinated and facilitated meetings and conferences, providing logistical support to board members, volunteers, staff, and attendees to ensure seamless execution and impactful outcomes.

Digital Marketing Analyst

Experienced B2B SaaS Marketing Manager with over a decade of expertise in content creation, sales enablement, data analysis, product marketing, and influencer marketing. Passionate about making products more accessible, inclusive, and enjoyable. Notably, at Rodeo, developed and delivered tailored educational content, driving a 45% increase in content effectiveness and brand resonance.

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