Vercel

Senior Marketing Operations Manager

Anaconda, Inc.

Owns the vision and strategy for Marketing Operations at Anaconda.

Moved from IC-5 to the management track where I hired a full-time marketing operations team member and will continue managing outside resources. 

Led the successful implementations of Heap, Drift, Clearbit, Marketo Measure, and Demandbase to enhance Anaconda's marketing technology stack.

Collaborates cross-functionally to build new lead and product scoring models, which improved lead flow and quality.

Leverages Marketo Measure data to build out multi-touch attribution models to measure demand generation performance.

Drives end-to-end development of funnel goals, constructs comprehensive dashboards, and conducts data analysis to deliver valuable insights to drive more revenue.

Creates and maintains a repository of training materials (videos and written guides) to enable sales to effectively leverage technology to drive higher quality outreach.

Sr. Manager, Marketing Operations

Owned the vision and strategy for Marketing Operations at Anaconda as an individual contributor (IC-5).

Principal, Marketing Operations

Sr. Marketing Operations Manager

Moptimize

Marketing Operations subscriptions and training.

Founder & Principal Consultant

Shift Paradigm

LeadMD was acquired by Trendline Interactive. As one, we've rebranded as Shift Paradigm!

Delivered strategic level consulting services to our clients to turn their tech stacks into revenue drivers. 

Provided data-driven insights to executive leadership and client stakeholders, contributing to the enhancement of multi-channel marketing strategy.

Used Bizible, Google Analytics, and Marketo data to build client reports and dashboards.

Optimized campaign performance by delivering full-funnel marketing analytics such as Inquiry, MQL, SQL, and Closed Won.

Facilitated training for client vendors on tools such as Drift, Salesforce, and LeanData.

Developed GDPR, CCPA, and CASL strategies and workflows in Marketo.

Planned project work and collaborated with consultants and developers to achieve our goals.

Mentored junior consultants in regular 1:1s to promote career growth within the team.

Strategist, Revenue Operations

LeadMD

Led onboarding processes and training for partner products, and provided clients with resources and best practice training.

Supported clients' internal Sales Operations, Demand Generation, and Marketing Operations teams.

Worked with our stakeholders and executive teams to drive to our clients' business goals.

Created Lead Lifecycle and Lead Scoring strategies for 20+ clients.

Built complex persona-based nurture programs with a variety of A/B tests.

Responsible for custom object and velocity scripting creation for complex personalization.

Defined and implemented marketing data strategy framework that provides database cleanup, standardization, and reporting effectiveness for databases larger than 4M records.

Maintained and optimized lead assignment rules through LeanData or Salesforce Lead Assignment.

Senior Marketing Consultant

Hands-on development and execution of marketing campaigns, including campaign smart list and flow builds, email, landing page, and form creation, testing, and tracking.

Documented and migrated clients to new marketing automation platforms, providing training on system best practices.

Worked with developers to create branded master email and landing page templates.

Provided troubleshooting and product support as needed.

Served on 7-10 client projects at a time.

Marketing Consultant

OneTrust Home Loans

Launched and managed the Marketo instance with a custom Salesforce Integration.

Oversaw and made adjustments to the custom data integration between Salesforce and Marketo to ensure proper data was flowing back and forth between systems. 

Created webhooks in Marketo for custom bi-direction sync with Salesforce.

Built, tested, and launched of all marketing automation campaigns to support corporate (B2B) and sales team goals (B2C).

Managed a testimonial campaign and grew online reviews over 500%.

Worked with front-end web developers to create custom loan officer websites that pushed data directly from Salesforce to individuals site for easy maintenance by the marketing team.

Built out and launched the New Hire Marketing Orientation Project to enhance our marketing on-boarding process to allow new hires to move through the training process independently and revisit trainings at times that are convenient to them, minimizing the time the marketing department spends training new hires.

Marketing Specialist

Design/Creation of Flyers, Magazine/Newspaper Advertisements, Mailers, Lead Generation, CRM, Create/Manage Social Media Pages, and any other additional projects at hand.

Marketing Associate

• Implemented new employee surveys (1st week & 1st month surveys)
• Assisted the Executive Management team in any research efforts and testing of new CRM

Summer/Winter Student Intern

Michael R. Gabor, DMD

• Maintained all landscaping and maintenance needs for the office building and home including painting, lawn care, and snow removal
• Responding immediately during inclement weather to ensure safe access to the office for patients by clearing walkways and driveways
• Coordinated a team of workers and their schedules for larger jobs to assure job was completed in a timely manner and as efficiently as possible

Landscaping/Maintenance

Leading Marketing Operations @ Anaconda | Operations, Analytics, Strategy | 3x Marketo Certified Expert

Excited to begin a new chapter at Vercel, leveraging my background in marketing operations. With a track record of driving impactful initiatives, I'm eager to contribute to Vercel's mission of empowering developers and teams. Excited for the journey ahead and the opportunity to apply my expertise in new and innovative ways.

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