Fractional Officer

Founder of a growing community of Fractional Executives based on my Fractional Officer Method™. 

Designed for professionals who are looking to supplement or transition into a high-growth industry of Fractional CFOs, CTOs, CMOs, & more!

Founder

OTR Performance

OTR Performance is a leading innovator in the trucking industry, specializing in advanced diagnostic tools and solutions, empowering truckers and fleet operators across North America. OTR commits to excellence and a customer-centric approach that has positioned them at the forefront of technological advancements and customer satisfaction in the commercial vehicle space.

Key Responsibilities:
- Lead the development and execution of a SaaS B2C marketing plan with target MRR growth goals.
- Manage the marketing budget, focusing on digital strategies, content marketing, email, and ROI.
- Drive brand awareness and align marketing strategies with sales objectives.
- Utilize data analytics to guide marketing decisions and foster a data-driven culture.
- Lead a high-performing team, fostering innovation and collaboration.

Chief Marketing Officer

Stride, Inc.

Leading Marketing, Digital Content, and Social Media for Stride, Inc (NYSE: LRN), one of the nation’s preeminent, tech-enabled education companies and a leading provider of online and blended education programs. Stride’s programs and services have supported more than 2 million learners to date.

Directly accountable to drive the strategy, process, and integrated marketing execution for a team of 20+.  Develop and manage multiple brands and 90+ social media channels (primarily Facebook, Instagram, TikTok, Pinterest, and YouTube) as well as podcasts, webinars, blogs, and website content to help drive ROI. Established an Influencer marketing function to dramatically increase external reach and brand affinity.

Sr. Director, Marketing

SocialMedia.org

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Chair, I'm responsible for leading my company's membership in the community. Over the years I’ve been a Board Chair with 3 different companies.

Board Chair

USAA

Led USAA Brand-related paid media and social strategy in a matrix organization inclusive of the brand, creative, analytics, and product paid media to drive award-winning product marketing campaigns within the Financial Services industry. Managed a paid media portfolio of up to $35MM.

 - Strategic development of cross-channel programs in collaboration with multiple teams utilizing Social Marketing, Digital Video, Content Marketing, Programmatic Display, Paid Search, Online Radio, CTV, OTT, and DOOH.

Director Marketing, Paid Media & Social

Established the vision and influenced the adoption of a new marketing channel (social marketing) at USAA. Inclusive of strategy, consumer insights, program planning, process development, performance optimization, and campaign execution for multiple product lines in Bank, P&C, Investments, and Enterprise related programs. Grew paid social media investment from $50K to $15M+ within 2 years.

- Led strategy and execution for 20+ go-to-market plans in an Agile Marketing framework, including Auto & Property Insurance, Banking, Investment products, and brand campaigns. 
 - Leveraged actionable strategy and an innovative lift-over-control social measurement framework to decrease Cost Per Product (CPP) by 175% through A/B testing.
 - Performance management, coaching, and development of 10+ digital marketing professionals, and 30+ agency resources (Publicis Groupe, Starcom, Spark Foundry).

Director Social Marketing

RadioShack

Led overall digital cross-channel and social marketing strategies within RadioShack (NYSE: RSH) for multi-product retail categories to drive organizational objectives.

Accountable for integration of social within digital channels (web experience, online display, paid search, SEM), CRM email integration, and Public Relations.

Results:
 - Developed a Digital & Social Media Center of Excellence for RadioShack Corporation to 4,300+ Corporate Stores and Dealer Franchisees impacting over 34,000+ field associates. 

 - Enhanced RSH shares by 12% by leading a digital marketing-driven activation for an Ad Age award-winning RadioShack Super Bowl XLVIII TV ad campaign in partnership with GSD&M agency and cross-functional leaders.

 - Drove $1M+ in online sales by managing social & digital marketing activation for Cyber Monday with a multi-channel digital strategy to develop Twitter industry best-in-class case study and national media coverage.

Director Digital Marketing Strategy

Samsung Mobile

Led overall social media and content marketing strategy for Samsung Mobile USA.  Managed content across Facebook, Twitter, YouTube and influencer marketing.  Managed RFP and onboarding of a global digital agency, integration of a social content management tool, and a social listening tool to measure paid and earned performance.  

Accountable for developing strategic social marketing and promotional plans leveraging TV, online social channels, mobile marketing, display ads, online content, SEO, and email marketing integration. Co-branded marketing with AT&T, Verizon, Sprint, and T-Mobile.

Social marketing integration into a $64 million measured media launch of the Galaxy II. Led the innovative pre-sales announcement within the Facebook brand page resulting in national media coverage and record sales of $13.5 billion in mobile units sold. 

-  Recognized as a Samsung global ambassador for best in class Social Media strategy. Provided social media marketing training for Samsung Corporation global markets in North America, LATAM, EU, and APAC.

-  Increased Samsung Mobile USA social media followers from 50K to 3MM+ with an earned media value of $9MM and industry leading 19% consumer engagement.

-  Led the growth of paid and earned media to generate a 600% increase in word-of-mouth marketing with multiple categories of brand influencers.

Global Marketing Manager

BOSSdev

Responsible for the program management of a $1.5M technology portfolio. Directly consulted external customers and internal stakeholders to develop digital business plans, website development, develop Microsoft Project plans, JIRA management and primary author of RFI and RFP for the organization. 

Direct client relationship management for Digital and Advertising agencies with such brands as Johnson & Johnson, Verizon, GM, Wendy's, Lipton, Upper Deck, Universal Studios, and more.

-  Direct management of global resources in Eastern Europe, Latin America, and the US to architect a profitable solution and always meet or exceed deliverables.  

-  Social Media industry thought leader quoted in various media channels, press releases, blogs, and print media on web related topics ranging from Emerging Business, Digital Marketing trends.

Digital Solutions Architect

Jumpeye Creative Media, Inc

Led the growth of a digital marketing agency with 35 professionals focusing on developing the vision, strategy,  and roadmaps for custom websites to clients ranging from small to medium-sized businesses and a solutions provider to larger digital agencies. 

Product development of emerging web technologies in Adobe Flash (flash components), custom web solutions, and PHP rapid development projects. Set the business development strategy that resulted in a 120% growth within 3 years and managed the setup and launch of multiple offices in Michigan, Atlanta, and Romania.

-  Managed all aspects of a start-up inclusive of developing a business plan, investor relationships, new business pitching, and managing the growth of the company.

-  Consulted and project managed the development of custom websites and applications such as Mobile Applications (iOS, Android, HTML5 Web-based apps), e-Commerce solutions, CMS solutions, and Software Development.

Founder & CEO

General Motors Corporation

Applied creative design thinking skills within modeling software to develop concept vehicles for GM styling studios. Contributed to the interior styling and modeling for various pre-production vehicles such as the Cadillac Evoq concept that debuted at the 2001 North American International Auto Show and the production 2010 Chevrolet Camaro.

Digital Designer

Growth driver with 20+ years of proven executive-level experience to set a vision, develop, and execute award-winning strategic marketing plans. Repeated success in driving brand awareness, engagement, product consideration, and demand generation, with data-driven ROI. 

Driving change in the EdTech, FinTech, Technology, Retail, and Auto industries. Directly manage top Digital and Ad Agencies. Prolific network of talent and professionals.

Specialties: Team Leadership, Digital Marketing, Social Media Strategy, Experience Design, Design Thinking,  Emerging Technologies, Web Analytics, Engagement Management, Interactive Strategy, Interactive Program Management, Project Management, Operations Management, Client Relationship Management, Vendor and RFQ Management, Account Management,  Non-Profit Organization, Interviewing and Hiring

When it comes to leading a multigenerational workforce, it's important to remember that each employee is more than just a generational label. To build a successful workforce, we need to recognize the individual beyond the group. Listening carefully, communicating openly, and staying flexible are key to achieving this. 

As a multi-generational leader, there are helpful tips you can consider to become more effective. Check out the article I've shared to learn more. Let's work together to create a workplace that values every employee, regardless of age or background. #workforce #leader

Cosmin Gabriel

Katrina Klier on LinkedIn • 4 min read

The Secrets to Effective Multi-Generational Leadership

👋 Learn the 5 steps to building your automated lead machine as a Fractional Executive! (no engineering degree required)!

How can you...

- Free up time for high-impact tasks (think strategy, not social media)
- Stay visible with consistent, professional communication
- Scale your business without sacrificing quality
- Make data-driven decisions to optimize your marketing

Check out these thoughts I put together and comment below on your approach!

#fractionalexecutive #fractionalofficer #fractionalleadrship #leadgeneration #bizdev

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