Costin Floricel's Linkedin Analytics

I FAILD at 3 eCommerce businesses in the last 10 years. I had no confidence that I am going to succeed if I will launch another business and truly make it. Most of the people in my life looked at me with disbelief and skepticism about wanted to succeed in another business. It's hard to find people who believe in you and your dreams. In May 2020 I took a course taught by Ezra Firestone about eCommerce Marketing. I was so inspired about what I learned in that course. That was the defining moment when I decided to learn everything about eCommerce Growth and pursue a career in that direction, thanks to Ezra. eCommerce Email Marketing using Klaviyo was the first thing I learned. Since then, my life and career was a rollercoaster. Got my first job as a Lead Generation Specialist in an eCommerce company from Denmark, selling in 28 countries. Worked for 1 year as an eCommerce Email Marketer for a beauty brand from Germany. Currently working at Omniconvert, which is among one of the best agencies in the world about eCommerce Growth. At Omniconvert, we empower Direct to Consumer businesses worldwide to create customer experiences that matter, from acquisition to retention. To the consumers, for the consumers. Our methodology sets our products & services apart: we strongly believe in being data-driven and consumer-centric in a world where too many eCommerce companies are shooting in the dark. To this end, we’ve created the Customer Value Optimization Methodology - a methodology aimed at improving Customer Lifetime Value - #CVO. We built our Software products and our Managed Services branch with the CVO methodology in mind. At the same time, we’re passing on the CVO methodology through the CVO Academy: a CVO course platform where global leaders & experts contributed to creating an all-encompassing course for Customer Value Optimization.