Martin Coul's Linkedin Analytics

You’d be forgiven for thinking that with a surname pronounced ‘Cool’ and a career helping launch the smartphone revolution, I’d be a die-hard advocate for all things tech. Before my shift to mental health, I had a ringside seat when wireless devices became smartphones and again when Skype disrupted global telecommunications. But here’s the thing: true progress isn’t just about technology - it’s about people. Without mental health, there is no true physical health. And yet, the conversations that matter most, about well-being, resilience, and life’s unseen struggles - are often the ones we avoid, irrespective of gender. That’s where I come in. As CEO & Founder of OTII®, I shine a light on the topics others shy away from - helping organisations, educational institutions, and individuals tackle the root causes of poor well-being across ALL stages of life. Mental health isn’t a perk or a box-ticking exercise; it’s the foundation for everything. At OTII, we go beyond surface-level solutions. We measure well-being, expose psychosocial risks and take action - along the way breaking taboos around topics such as men’s mental health, menopause, and even death while helping workplaces and schools build healthier, more human-centred environments. This work is personal to me. Losing a parent to schizophrenia as a young child and facing my own struggles with depression and PTSD shaped the lens for how I see well-being. Mental health chose me, not the other way around. As we shift from the information age to the age of AI, I’m making sure we don’t leave anything, or anyone, behind. Like well-being. Connection. Basically, our humanity. Let’s connect when you’re ready to create an environment that truly supports the mental health of those you have a duty of care for - not just for now, but for a lifetime. Or when you’re looking for a speaker to create spaces where real conversations about mental fitness can happen, please reach out. PS: And if you just want to know IF I really do cook THE best burger you’ll ever taste - just ask!