HomeLife Brands

HomeLife Brands (owner iHeartDogs & iHeartCats) is a leading DTC digital marketing agency specializing in media placements, strategy, and creative services, built for the pet industry. We lead the industry in exclusive, targeted reach to 10M+ pet parents across social, email, direct mail, sponsored content, native placements, programmatic, and event sponsorships monthly. I oversee strategy and media implementation for our top brand partners to grow their customer bases, brand loyalty, and month-on-month revenue.

Business Partnerships

cometogether.

Designed and executed end-to-end event plans, design, and logistics for personal and business clients. Maximized budgets via vendor and venue negotiations. Offered informed insight for timelines, layout, design, and more to exceed client expectations. Oversaw day-of execution, timelines, and vendor coordination for on-time and smooth execution of event details.

Founder, Event Manager

LightWorkers Media

Developed workflow processes and implemented video asset storage systems for MGM's new venture, LightWorkers digital media site and video content platform. Prepped all media assets and wrote copy; managed content library and oversaw uploads to the site and YouTube.

Digital Video Manager

HelloLA

Founded volunteer-led organization to build relationships and create unforgettable moments among young professionals in Los Angeles through seasonal events. Designed, produced, and promoted ticketed social events for groups of 50-300+.

Founder

Spark Networks

Sourced, cultivated, and managed key partnerships with digital influencers under the CEO's direction to inform company decisions and affect brand awareness. Negotiated profitable revenue share agreements with well-matched partner brands. Advised internal C-level executives for brand expansion and new development. Produced and promoted the first Spark-branded social events to cultivate brand loyalty, engagement, and growth within Los Angeles, CA.

Strategic Planning and Business Development Manager

Prospected, cultivated and closed new business with well-matched clients to double the book of active business and grow total revenue by over 300% in the first year alone. Managed full sales cycle from initial contact to close, including ongoing client management.

Senior Account Executive - Digital Media

Salem Media Group

Discovered and won new sales relationships for Salem’s digital ad group; crafted and priced compelling campaign ideas to win over 55% of pitches. Prospected new business leads, qualified prospects and led sales cycle to completion. Met regularly with existing and potential clients to gain and grow business partnerships.

Account Executive - Digital Media

FrontGate Media

Drove ad sales through sales outreach and client relationship management. Developed new digital media products to maximize ad inventory. Negotiated long-term contracts to increase ad spends by upwards of 30%. Created tracking system to manage all ad run dates, times, and deliverables. Maintained detailed client management and activity records in CRM system. Presented on behalf of the company at industry events and client meetings to grow active book of business and maintain key relationships. Created PowerPoint presentation decks and other sales materials.

Promotions Manager

Vanguard University of Southern California

Adjunct English Professor

Accomplished B2B consultative sales leader with 12 years of experience serving brands and publishers through digital advertising sales, lead generation, and client optimization. Relationship-builder focused on exceeding clients' goals and growing brands through strategic partnerships.

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