Lot25

Founder

Company Distilling

Executive Marketing Strategist

Playwire

Vice President, Marketing

Fresh Tri

Vice President of Marketing

ID Technologies, A CACI Company

The Volunteer Club

BS+Co. Inc. 

+ Recruit, direct, and mentor a team of 12 direct reports, fostering an environment that promotes employee retention
+ Develop, present, and lead strategic recommendations
+ Ensure that all work is of superior quality, meeting the client's needs, and in alignment with the overall strategy
+ Identify opportunities for process improvement, relationship building, recruiting, and other areas that will directly affect the agency's growth
+

Vice President of Operations + Client Services

+ Establish a strong relationship with your clients, including main point of contact, direct business leader, and the highest level of leadership appropriate

+ Develop, plan and implement the overall digital marketing strategy for each of the companies in your portfolio

+ Overall strategic initiatives in areas including (but not limited to) content creation, brand messaging, email marketing, website copy, and more

+ Provide consultative strategy and support to your main points of contact

+ Scope, maintain, manage and report on budget and outsourced costs

+ Proactively and openly communicate needs, challenges, and successes internally with BS+Co. leadership

Executive Marketing Strategist + Account Executive

Director Of Client Services

Sugarlands Distilling Company

+ Managed and executed partnership agreements with NASCAR, Atlanta Braves, Chipper Jones, and Cole Swindell
+ Launched and Managed an online sales partnership
+ Facilitated internal and external communications for all facets of media to include social, digital, traditional, and public relations
+ Developed, planned, and directed the digital marketing strategy, which included web, marketing database, email, social media, and advertising campaigns
+ Oversaw and produced monthly creative content shoots. Created storyboards, orchestrated shot list, and coordinated freelance innovative team
+ Developed and monitored go-to-market strategies
+ Conceptualized, launched, and managed the company’s corporate giveback program – Distributing an astounding $700,000 in support for multiple non-profit organizations across the country
+ Prepared a multi-million dollar communications budget that included large media buys with publications such as Garden and Gun, Whiskey Advocate, and NASCAR digital media
+ Directed partnership and internal communications staff as well as agencies and freelance professionals to align with corporate objectives
+ Presented ownership with monthly analytics reports, project status, and proposed initiatives

Director Of Communications + Partnership Marketing

Altar'd State

+ Responsible for the training, direction, and skill development of the creative team, which supported over one hundred retail stores
+ Developed collateral such as display, marketing, and packaging materials to support brand strategies
+ Managed all visual aspects of the e-commerce division from website development to launch timeline
+ Responsible for creative content and implementation of both print and marketing campaigns 
+ Reviewed and approved designs, artwork, photography, and graphics developed by the creative team
+ Performed regular market research studies to gather important brand data
+ Facilitated white label projects with overseas vendors
+ Conceptualized and coordinated all social media, in-store promotions, and brand communications

Creative Director

DeLaura Designs

- Managed all aspects of web development and design projects. Lead projects from initial briefing to launch
- Liaison between client, freelance designers, and web developer 
- Responsible for all aspects of owning and operating a freelance design studio and educational website
- Supervised the daily workflow, assigned project workload, and monitored deadlines and budgets
- Directed the visual elements of campaigns on behalf of clients
- Produced commercial shoots for clients
- Developed & executed multiple online courses that trained entrepreneurs in numerous facets of business ownership

An accomplished communications and marketing professional with extensive experience in product launch strategy, digital marketing, partnership marketing, and leading cross-functional teams. Over 20 years of successful communications and marketing experience in various industries. A United States Air Force Veteran with a proven ability to manage multiple projects while meeting challenging deadlines.

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