Ader Communications

Ader Communication is premier 360-podcast production partner.

We expertly guide corporations and organizations to podcast with purpose, while bridging the gap between content and community. We design & produce podcasts that empower people.

The biggest challenge for corporations and organizations in creating and producing a podcast today is navigating the intricate balance between crafting compelling content that resonates with their target audience and seamlessly integrating it into their broader marketing and operational strategies.

Our foundation is built on a robust 20-year legacy in corporate marketing and brand building paired with best practices in tech and operations. Our extensive background equips us with a profound understanding of the challenges and opportunities brands encounter in the contemporary digital landscape.
At Ader, we don't just produce podcasts; we craft audio experiences & clear pathways to share them, ensuring each project resonates deeply with its intended audience to create growth and loyalty.

Principal & Founder

Industry Conferences

- Connecting and Inspiring Healthcare Teams Through Podcasting
- Digital Summit DC: Launch Your Brand’s Podcast
- Social Media WA Summit in Perth, Australia: Creating a Human Centric Content Strategy
- Brand Innovators SXSW
- Ragan PR & Media Relations Conference 2019
- Social Fresh 2017: Building A Better Paid Social Strategy for Your Brand
- Engage Prague 2017: Creating Impactful Campaigns with Social
- ePharma Summit 2017: Own Your Owned Media, Best Practices to Craft a Consistent Story
- MIMA Summit 2015: It's Social TV
- Socialmedia.org Brands Only Summit: How to Measure Your Social Media Program
- Adobe Summit 2015: Why social content is (still) king and how to get it right
- Socialmedia.org Brands Only Summit: Data-Driven Decisions for the Visual Social Web
- Social Shake-Up: Jock and Ahh! Lessons from Sports and Entertainment Industry Leaders
- Adobe Summit 2014:  It's not just a fad: How to use visual social networks to drive real ROI
- University of Tennessee Social Media Week: Social TV: The Impact of 2nd (and Even 3rd) Screens
- Brands-Only Summit: Data-Driven Decisions for the Visual Social Web
- The Social Shake-Up: 'Gut Feel' to 'Data-Driven Decision Making': Is it Killing Creativity?
- Adobe Summit 2013: Con­tent is king: Opti­miz­ing Social Con­tent to Engage and Con­vert Fans
- Social Slam 2012: MC and host for the event
- Memphis AAF 2012: The Pitfalls of Social Media
- Leading Real Estate Companies of the World Martech 2012: Video and Mobile Trends
- American Advertising Federation Knoxville 2011: Building a Social Media Brand
- Real Estate Connect 2011: Wordpress As Your Online Hub
- Wordcamp Atlanta 2010: 5 Ways Wordpress Can Save The Day
- Omniture Summit 2007: Enhance Your Customer’s Experience Using Rich Internet Applications
- Ad-Tech San Francisco 2007: Measurement and Metrics: The Debate Rages On
- Omniture Summit 2006: Measuring and Optimizing the Emerging Marketing Media

Speaker

Pfizer

Defined and executed Pfizer's corporate digital content publishing, analytics, and paid media strategies with a 12-person team and a $6MM budget.

Expanded Pfizer Studio from internal written and illustrated content to external content creation with live and recorded video and podcasts to strengthen both internal communications and multi-channel social media campaigns.
Established strategic partnerships with the Boston Globe, CNN, Vox, Axios, and The Daily Beast to drive growth and visibility.
Launched and conceptualized Pfizer’s Podcast program to establish Pfizer as the authority in audio storytelling for Pharma.
Directed the digital marketing strategy to improve brand image and reputation through public and private outreach programs and strategic partnerships that highlighted Pfizer’s contributions to public health.
Launched Ready for Cures, a first of its kind advocacy program that has activated 250,000 participants across the country to lobby their elected officials and secure support for pro-pharmaceutical legislation with millions of emails and phone calls.
Created Pfizer’s first social listening and monitoring program to gather insights into potential brand risks, and secured executive buy-in to build an analytics team that contextualized the impact of positive earned media stories.
Built an Employee Social Media Advocacy program, overhauled the employee social media policy, and trained 1,000+ staff on social media best practices, which opened a new activation channel with 10MM content shares per year.

Head of Social and Digital Communications

Scripps Networks Interactive

Developed social strategies to drive traffic to SNI websites from Facebook, Twitter, Pinterest, and Instagram.

Acted as a strategic advisor to ad sales, marketing, editorial, and on-air teams by analyzing trends and providing custom social media strategies for sites like Facebook and Pinterest to leverage the unique opportunities of each platform.
Launched Food Network’s Snapchat Discover strategy and DIY network iOS application to increase brand reach.
Oversaw and defined HGTV’s mobile roadmap of $1MM to align digital content strategy with HGTV’s pivot to Home Design.
Collaborated with the TV programming, ad sales, and digital teams in order to establish convergent show priorities and opportunities that drove thousands of social media engagements during live shows.

Director, Convergent Media

Director, Mobile & Social

Generated 200+% YOY page view and visit growth by implementing a cohesive blog strategy across 4 HGTV websites. 

Initiated future product developments in social media by assessing the current community product line and making recommendations to address project scalability and drive site traffic.
Defined social media guidelines for senior executives and spearheaded development of advertising channels in social media.

Director, Community

Developed infrastructure and processes for employees to submit business ideas for funding, feedback, testing, and piloting.

Launched SNI’s first YouTube channel to establish the company as an emerging industry leader in digital content creation.

Director, Emerging Ventures

Built and deployed a new data capture model between legacy content management solution and new web analytics provider to streamline reports and enable data-driven decision-making as business continued to scale.

Developed reporting across business units including brand managers, editorial, online marketing, and executives to inform decisions on content creation and promotion.
Pioneered advanced tracking for Videos, RSS, Flash, and other RIAs that lead the industry in collecting data based on customer interaction with curated media.

Director, Online Analytics

AisleFile.com

AisleFile.com connects engaged couples with wedding vendors in their area.  Currently launched in the Greater Philadelphia area, AisleFile has registered over 1000 couples in less than 6 months.

Director

Healthology

- Authored technical documents including companywide analytics needs assessment and all IT department project specifications.
- Trained new employees on the use of Site Catalyst reports.
- Deployed and maintain a custom Data Warehouse solution capable of meeting unique company goals through the use of MS-SQL.
- Developed new products in conjunction with IT staff, Sales, and Business Development
- Managed consulting companies both off and on site.
- Programmed multiple media players based on standard streaming media technologies combined with custom Javascript libraries.
- Designed workflow and database structures for several content management platforms.

IT Director

Psi Prime

Network and Desktop support specialist assigned to several medium sized businesses through Northern New Jersey.  Recommended and implemented network solutions.  Installed on-site servers and desktops.

Consultant

Content Marketing Executive with expertise in defining and executing the brand vision for enterprise companies in the entertainment and pharmaceutical industries. Strategic Leader focused on building and empowering large teams to pioneer innovative digital, communications, and social media campaigns to drive brand awareness, customer acquisition, and employee engagement.  Consistently drives innovative marketing strategies for markets - leading agile, geographically diverse cross-functional teams to deliver real business impact.

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