- Helping B2B brands find their voice in the digital space
- Enhancing and strengthening brand identity through content & web strategy
- Managing marketing projects such as web development, podcast promotion, SEO, and social strategy

Freelance Content Marketing Director

Lemonpie

- Create, manage, and oversee Lemonpie marketing strategy and assets
- Write and edit compelling, high-performing SEO content to drive value across all Lemonpie mediums
- Maintain company website and social media channels
- Develop thought leadership, content marketing, and PR strategies to position Lemonpie as experts
- Support sales enablement outreach and lead tracking strategies

Marketing Manager

STAHLS'​

- Conduct day-to-day project coordination for 5 domestic and international e-commerce websites
- Manage content, product launches, design updates, development, QA, bug fixes, and maintenance
- Define requirements and user experience strategy for front-end and back-end projects
- Audit and manage product, brand, and blog content on custom CMS systems, WordPress, nopCommerce, and Shopify
- Lead cross-functional web team consisting of designers, developers, and copywriters
- Analyze user trends to improve end-to-end online shopping experience
- Generate project status reports indicating task progress and prioritization of resources

Website Manager

Alchemy GP

- Acted as client lead and managed daily communication and project coordination for over 30 clients in the automotive, manufacturing, consumer goods and technology industries.
- Lead strategy behind 20+ client website projects – dictated timelines, budgets,UX/UI experience, design, messaging, photography, videography, WordPress development, security checks and hosting management.
- Developed national media campaigns for clients that aim to increase brand awareness and market engagement – achieved website traffic increase of over 400% for national automotive aftermarket product.
- Wrote and managed all brand and product content for over 20 brands that was used on websites, marketing materials and advertising campaigns.
- Performed brand and competitive audits to find unique platforms for our clients in order to develop a consistent brand voice.
- Analyzed media trends against website performance to develop KPI reports and make recommendations on media strategies for clients.
- Lead SEO content strategy for all clients – generated keyword-rich content that helped place their websites on the first page of Google.

Senior Brand Manager

Anatomie Fashion

- Assisted in implementing a new content marketing strategy, which increased online boutique sales of Anatomie travel clothing by 52%.
- Successfully increased Anatomie’s SEO ranking by writing over 100 value-added articles and press releases.
- Created and managed social media sites (Facebook, Twitter, Pinterest, LinkedIn, Polyvore) increasing company’s awareness by 150%.
- Created new partnerships with travel-oriented bloggers and agencies.

Marketing Assistant

Hey there! I'm Claudia. 👋

Officially, my job is to create engaging content to help brands level up their marketing efforts.

But really? I help companies create deep connections with their audience through memorable written and visual experiences.

As a content creator and marketing leader, I have a history of successfully guiding teams and executing content strategies for startups, entrepreneurs, and B2B and B2C brands. From developing a brand voice to setting social standards, from product launches to PR campaigns, from TV commercials to SEO strategies, I create opportunities for brands to be human.

I've worked with 30+ clients in various industries:

✔️ Fashion
✔️ Tech
✔️ Beauty
✔️ Podcasting/Media
✔️ Home Improvement
✔️ Automotive
✔️ Manufacturing
✔️ Law

I find the key is to speak to customers authentically. Treat them like the very real people they are! Connect, provide value, build trust, then sell.

Ready to connect?

Taplio

Claudia Pfau's Linkedin Analytics

Claudia Pfau

Want to drive more opportunities from LinkedIn?

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Claudia Pfau's Linkedin Analytics

Claudia Pfau

Want to drive more opportunities from LinkedIn?

Claudia Pfau's Linkedin Analytics