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I help creators of packaged food products using a ➡️ STRATEGY ➡️ DESIGN ➡️ TOOLS framework. It’s a whole new way for food innovators to get their products into packaging that connects with customers by overcoming challenges such as: 💡 Discovering your brand’s unique personality, 🧱 Building brand assets and packaging that expresses that personality and 🤝 Connecting your brand’s personality with the personality of your customers. This framework is designed to help food brands create packaging that connects with customers and flies off shelves. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ➡️ STRATEGY: Discover the brand strategy that already exists inside your head We’ll discover your brand’s personality, empathize with your customer to discover who they are, and explore your competition. ➡️ DESIGN: Together, we’ll build assets and packaging based on your brand strategy We’ll develop a brand language to describe your brand and use that as the foundation for designing your brand identity and packaging. ➡️ TOOLS: Connect the personality of your brand with the personality of your customers I’ll work with your team on using your new brand assets to communicate a consistent brand moving forward. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 📞 Book a time to discuss your business with me here: https://calendly.com/cnmclaughlin/meet
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