Rauland Australia and New Zealand

Product Marketing Specialist

MYOB

Within my role as Marketing Manager - Channel Partners my role encompassed the following:

- Develop a yearly channel partner marketing plan consisting of - campaigns, events, enablement, and education seminars as well as one-to-one engagement with priority partners.
- Develop a yearly strategy and campaign themes for ‘Campaigns in a Box’ a white-labelled campaign that partners can use in their businesses for purposes of lead generation. 
- Managing the execution and submission process for the MDF/Co-Op marketing program for partners.
- Conduct monthly marketing calls with the top 10 MYOB Enterprise partners, discussing marketing activities, results, optimisations, and offering best practice advice.
- Developing, marketing, and hosting monthly and quarterly partner online events - sales and marketing events and product showcase events.
- Presenting marketing updates to Partners at Quarterly Business Reviews.
- Manage yearly marketing budgets.
- Managing one team member - full-time headcount, Marketing Campaign Manager.

Marketing Manager - Channel Partners

Wavelink AU

Channel Marketing Manager for a leading technology solutions distributor within the Cyber Security and Healthcare industries. 

The role encompasses the following:

- Creation of a Channel Marketing plan across the reseller industry verticals, determining how Wavelink engages with current resellers and also acquires new partners into the ecosystem.
- Creation of a Channel program for the company that establishes the reseller ecosystem and how the company engages with resellers on a day-to-day basis.
- Digital campaign (email) creation and execution with a strong focus on return on investment and sales.
- Event management and planning across lead generation for industry events and conferences as well as experience lead events for current resellers.
- Internal projects such as the proposal and subsequent project for the launch of a marketing automation platform.
- Provide strategic advice to resellers and partners across all aspects of the marketing spectrum for their individual businesses.

Channel Marketing Manager

WiseTech Global

Partner Channel Manager for an innovative global developer of cloud-based software solutions for the international and domestic logistics industries. The role is a lead for the sales cycles of the partner channel and works alongside cross-functional stakeholders to execute channel launch strategies to meet internal business needs.  

Requirements and achievements in the role to date:
- Primary contact for 160 partner businesses worldwide.
- Managing projects from brief to implementation in developing education & training-based, sales
programs for the Partner channel.
- Growing partner channel by 50% through strategic engagement & sales processes.
- Developing global Conference generating a 25% YOY attendance rate across 3 years.
- Developing a regular Webinar Series.
- Executing channel launch strategies.
- Rolling out strategic programs within in line with a partner needs.

Partner Channel Manager

AVANSER

- Administering 100 accounts, managing top tier clients.
- Providing data analysis via digital core tracking, i.e. identifying key words, collating online & offline data to gather sales insight into marketing effects.
- Developing monthly newsletter which was distributed to existing clients to increase their knowledge and use of software platforms.
- Redeveloping existing on-boarding strategy.
- Implementing 2 global marketing campaigns including digital strategy and the implementation of software across existing websites world-wide.
- Launching the first customer service survey which involved analysing customer feedback & presenting results to management for Board review.

Senior Account Manager

Inabox Group Limited

Responsibilities.

•	Managing a Portfolio of 22 clients worth $25 000 000 per annum.
•	Building and maintaining strong relationships with clients.
•	Develop an in-depth knowledge of financial and commercial reporting through systems and CRMs.
•	Drive clients to grow their business revenue through existing customers
•	Drive clients to grow their business revenue through new sales acquisitions. 
•	Liaising with internal teams for issue of contracts, breaches & pricing notifications.
•	Budget forecasting.
•	Liaising with internal teams for product launches and implementation across the network.
•	Develop Account Plans for key clients and maintain these throughout the year.
•	Assisting clients in developing and application of acquisition strategies.

Account Manager

As an experienced Channel Marketer, I have a proven track record of developing and executing successful campaign strategies and managing events. With a diverse range of skills, including sales and marketing, customer relationship management (CRM), account management, and direct sales, I bring a wealth of expertise and knowledge to the table.

I am committed to delivering exceptional results and providing strategic guidance to drive growth and success for my employers. My strong background in sales and marketing, combined with my experience in CRM, management, account management, and direct sales, make me a valuable asset to any organization seeking to drive growth and achieve success.

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