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Visionary Leader | Strategic Connector | Industry Expert With 20+ years of industry experience across consumer and trade markets, I’ve built a career on turning challenges into opportunities and helping businesses achieve their full potential. Through mentoring, strategic planning, and global connections, I guide businesses to navigate change, drive growth, and stay ahead of trends. A confident networker, dynamic speaker, and collaborator, I thrive on bringing people and ideas together. My expertise spans business strategy, event leadership, marketing, and industry innovation—all backed by a deep understanding of what makes businesses thrive. Why Work With Me? 🔹 Industry Specialist – Deep knowledge of consumer and trade markets across online and offline channels. 🔹 Global Network – Extensive connections with suppliers, manufacturers, retailers, and industry leaders worldwide. 🔹 Strategic Insight – Expert mentoring, market intelligence, and actionable strategies to accelerate growth. 🔹 Proven Results – A track record of delivering award-winning events and transformative business strategies. 🔹 Collaborative Approach – Passionate about fostering connections that drive innovation and success. Key Achievements 🏆 Awards & Recognition ✔ Trade Association of the Year 2022/23 – Winner, Corporate LiveWire Publications ✔ Best Association Event – Recognised for excellence in event strategy ✔ Best Membership Event – Honoured for impactful, member-focused experiences 📺 Media & Thought Leadership ✔ Featured on BBC’s Right on the Money & Channel 5’s Steve Fishwick Bank ✔ Regular contributor on BBC News, providing industry insights ✔ Published in The Guardian, Craft Business, Craft Focus, and Country Living 🎤 Speaking & Judging Roles ✔ Keynote speaker at Creativation, CHSI Show, BusinessWeek, One Big Show ✔ Podcast guest on Artist Appeals, Giftware Association, Creative Industry News ✔ Judge for Paperworld, Creativeworld, Gift of the Year, Global Industry Awards What I Bring to the Table ✅ Strategic Vision – Turning ideas into actionable plans ✅ Influence & Collaboration – Building powerful partnerships ✅ Customer-Centric Approach – Delivering value, integrity, and results ✅ Action-Oriented Leadership – Executing strategies that drive success Let’s Create Something Extraordinary Looking for a trusted advisor, strategic partner, or industry expert to help you navigate challenges, seize opportunities, and drive success? Let’s connect. 📩 craig@desouzaco.com – Let’s start a conversation and achieve great things together!
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