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Craig McColl's Linkedin Analytics

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Craig McColl

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I'm a passionate Co-founder, Managing Director and Board Member who loves the unique challenges that the everyday changing business environment can bring. The idea of helping transform and add value to organisations through new creative solutions, innovative thinking and future problem solving makes the hard days even more fulfilling. It gets me out of bed in the morning (and, of course, a flat white or two helps). I've recently been helping organisations develop the thought concept around "creating innovative and exponential growth through change" (which has been significantly accelerating in 2020). As humans, we aren't comfortable with change; however, change innovation can create massive upside potential. So it pays to be on the right side of innovation. Specialities: Relationships, Leadership, Collaboration, Strategy, Brand Development, Creative thinking, Culture, Identity, Design, Digital, Social, The idea of assisting with social change and making the world a better place, even better than how we found it. Tech interests: Creative thinking around Blockchain technologies, Distributed ledgers, Smart Contracts, dApps, Peer to Peer frameworks, Bitcoin, DeFi, Crypto Currencies, Altcoins, Big Data, AI and behavioural economics and the design of these fascinate me in how they will collide together. It's super interesting to see how these technologies will solve problems over the next 1-2-5 years. Being a part of this new thinking with early-adopting organisations will be amazing. Cryptosphere: Investor and HODLer for many years now. History: Going back a bit now, it's always been about delivering great outcomes for both customers and the team. Being in hospitality for over seven years teaches you to focus on customers and creating an excellent experience. Then, moving into the creative industries in 2000, I've enjoyed working on some great international brands and further developing experiences for customers. These include Nike, Sony, Vodafone, Coke, MTV, Air New Zealand, Dole, Air Tahiti Nui, Oxfam, Honda, Qantas, BP, Colgate, Scania, 42 Below, TVNZ, NZ Govt, ASB Bank, Holden, Spec Savers, Sky TV, Air Niugini, ANZ, Contiki, Seek, Burgerfuel, Lion Breweries and many more. Goal: I want to have helped over 100 million people in my lifetime by adding value to them, their families and their friends. I want to leave this world in a better place for my kids.

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