Grip'd

WE PRIDE OURSELVES IN DELIVERING FANTASTIC
OFFLINE AND DIGITAL MARKETING SERVICES

Chief Marketing Officer

Responsible for creation of an online presence, staff management, and relationship management for a national interactive agency.
Leads the strategic development and creation of online presence and social media engagement:
- Directs innovative digital initiatives including creation of proprietary systems to increase digital reach, social sharing, and initiate a competitive differentiation
- Designs and executes customized digital ads and interactive properties (including SEO-driven content) based on target audience demographics and psychographics
- Conceptualizes and institutes buzz-worthy social marketing campaigns to increase CTRs and online traffic (contests, content creation, advertisements)
In charge of the supervision of the creative team:
- Recruits and trains staff on industry standards, current online trends, and applications to enhance client relations and the effective analysis of performance results
Supervises all relationship management for both the clients and vendors:
- Increases relationship building via weekly reports, client project management tools, and effective crisis management
Manages operational budget for digital efforts based on cost per service, digital, and interactive marketing strategies and techniques
- Spearheaded and instituted cost-reduction systems to increase ROI on search, social media, mobile, and location-based digital advertising via creation of responsive design, web, and analytic apps
* Increased social reach by 500k+ via proprietary social marketing tools * Increased profitability by 60%+ YOY
* Increased Facebook fan growth by 200% (in 60 days)

President Digital Marketing

PoliticalConsulting.com

PoliticalConsulting.com is an organization of media experts with backgrounds in technology, the web, online and offline marketing, online reputation management, and campaign consulting. Our emphasis is on harnessing new media to gain a broader appeal and larger audience for our clients, resulting in better returns at the polls.

We work with your campaign management staff to keep your onlinepresence working in tandem with your overall campaign presence to enhance and augment its success. We can help local campaigns reach a broad, national audience of donors, press, and support and help the national campaign gain stronger local support. With PoliticalConsulting.com, your campaign will be able to use new media in ways that your competition can't even imagine.

Founder

Florida Atlantic University

Introduced a new Program to FAU to ensure students are prepared to obtain jobs after graduating. Our program brings in real world speakers to help the students learn digital marketing, fundraising, media relations, lobbying and many other aspects of winning a political campaign.

Program Director - Advanced Campaigning

Agranoff

You can find all the details of my newest book here www.doityourselfonlinereputationmanagement.com it teaches you how to use proper SEO search engine optimization throughout the web to help maintain your online reputation.

Co-Author of Do It Yourself Online Reputation Mangement

Co-Author

This is my third book, which is the first of its kind dealing with social media and the use, to get elected

Socially Elected - How To Win Elections Using Social Media

Worked here for just a short time helping out as a consultant in Search Engine Optimization SEO and User Interface

User Interface | Search Engine Optimization | User Experience (UX)

Hudson Securities

Worked for Wien for many years, left and came back then hudson took them over and I left a couple of years after.

Sales Trader

Craig Agranoff is an award winning CBS News Television Marketing/Tech Contributor. He recently won a Digital PR award for his work with Chevrolet. Previously he was named one of the 12 people to watch by GulfStream Publications. He is a Political Marketer who founded politicalconsulting.com. Known as an entrepreneur, and national Social Engagement consultant, Craig is also a noted specialist in online reputation management, Neuromarketing and SEO. He is the co-founder of Gripd.com where he is Chief Marketing Officer and digital persuasion specialist. He has worked with many Internet startups. He was also a Tech/Social Media Correspondent in the New Times, InternetEvolution.com The Palm Beach Post, VentureBeat.com. Miami Living Magazine and The Huffington Post. Craig is well versed on Search Engine Optimization - SEO. Craig is a certified Google Power Searcher and certified in all aspects of Google ads.

Specialties: • Web Visionary
• User Interface
• User Experience
• SEO
• Search Engine Optimization
• Social Engagement
• Brand Identity
• Social Media Florida
• Speaker
• Author
• Online Reputation Management
• Geo Location Marketing
• Location Based Applications
• Political Consulting

The ‘we listen to our customers’ trope is getting old, especially when ‘listening’ translates to more ways to upsell disguised as personalization. Ears open, ethics closed. #marketing #advertising GRIP.D

Craig Agranoff

Choosing between 'Free' and '$0' in marketing is more than semantics—it's about strategy. 'Free' ignites excitement, while '$0' emphasizes value, suggesting a waived cost on something valuable. The right word can significantly impact consumer perception and decision-making. #marketing #advertising

Nothing screams ‘we value our customers’ like an inbox full of ‘personalized’ emails that start with ‘Dear [First_Name].’ Really touched by the effort. #Marketing

Let's dive into the success story of the #HurryCane and uncover the marketing gold within. This thread will explore key lessons marketers can learn from one of the most innovative mobility aids in recent times. Ready? Let's get started. 👇

- First up, innovation. The HurryCane redefined traditional canes by introducing a pivoting base, offering users unparalleled stability and flexibility.  Lesson? Never stop innovating. There's always room to improve and redefine products.

- The #HurryCane's user-centric design prioritizes the needs and challenges of its users, providing a solution that significantly enhances their quality of life. Marketers, remember: understanding and addressing user needs is key to creating impactful products.

- Branding is powerful. The HurryCane isn’t just a product; it’s a brand that promises independence and confidence. A strong name and branding can differentiate your product in a crowded market. 

- Tech and innovation are your best friends. The HurryCane leveraged technology to surpass traditional cane designs, setting a new standard for mobility aids. Marketers should always look for ways to integrate new tech into their products.

- Storytelling connects. The HurryCane’s success is also a testament to the power of storytelling and building an emotional connection with your audience. Your product's story should resonate with the needs and aspirations of your users. #EmotionalMarketing

- Don't skimp on market research. Understanding the limitations of existing products and the specific needs of your audience can reveal opportunities for breakthroughs. The HurryCane filled a gap that many didn't realize existed.

- Adaptability is crucial. The ongoing success of the HurryCane is partly due to its adaptability and the feedback loop from its users. Always be ready to refine and improve your product based on customer feedback.

- To sum up, the HurryCane’s journey offers invaluable lessons for marketers in any industry. Innovation, user-centric design, strong branding, leveraging technology, storytelling, comprehensive market research, and adaptability are key to creating products that stand out.

- Embrace these lessons from the #HurryCane's playbook, and you're not just selling a product; you're revolutionizing an experience, creating value that resonates deeply with your users. Here's to marketing that moves, inspires, and transforms.

- Thanks for following along this thread! If you've found these insights valuable, retweet the first tweet to share this learning journey with others. Let's innovate, connect, and grow together. #Marketing

I discuss how to avoid becoming a victim with WPEC-TV CBS12 News

cbs12.com • 3 min read

SunPass scammers target customers with phishing ploy

Since people prefer avoiding losses to acquiring equivalent gains, marketers can frame products or services in a way that highlights the prevention of a negative outcome. For example, insurance/warranty products are often marketed by emphasizing the protection they offer against potential losses. #marketing #advertising

Don’t be a brand that says “We’re all about community,” but your idea of community engagement is a weekly spammy newsletter. Yeah, nothing says ‘togetherness’ like the unsubscribe button. #branding #Marketing

Default option nudges in #marketing subtly guide choices, leveraging our tendency to stick with the status quo. Ethically used, they can simplify decisions and enhance our lives. But the true art lies in aligning them with our best interests, not just boosting subscriptions or sales. #advertising

The #HaloEffect in marketing is like having a charismatic spokesperson for your brand. When customers associate positive traits with one aspect of your product or company, it can 'halo' onto other areas, boosting overall appeal. Choose your brand ambassadors wisely! #Marketing

Many marketers don’t understand the world of utility-based content #marketing! It's all about crafting valuable resources that solve problems & enrich lives. From how-to guides to interactive tools, it prioritizes your audience's needs, building trust & establishing your brand as a go-to expert.

Taplio

Craig Agranoff's Linkedin Analytics

Craig Agranoff

Craig Agranoff's Best Posts (last 30 days)

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Craig Agranoff's Linkedin Analytics

Craig Agranoff

Craig Agranoff's Best Posts .css-qqfgvy{font-size:var(--chakra-fontSizes-md);}(last 30 days)

Want to drive more opportunities from LinkedIn?

Craig Agranoff's Linkedin Analytics

Craig Agranoff's Best Posts (last 30 days)