Craig C.'s Linkedin Analytics

Craig Cadmus is a marketing intrapreneur, whose analytical acumen focuses on marketing research to uncover winning market segmentation niche strategies and new products for companies. Most of his corporate career has been in the B2B market within the financial services industry, spending ten years in commercial banking and 16 years in brokerage trading and custody. Whether dealing with start-up business units, new products, or the re-engineering of existing businesses, he has been an architect of business proposals to top mgt. to improve revenue and P&L. His assignments included the Middle East, Africa, and Asia, in addition to the U.S. With strong organizational, leadership, communicative, and business development skills, he often became the contractor charged with starting and building the businesses. After 9/11, he left the industry to pursue a long-time desire to start his own small business. Spurring his interest were courses taken in restaurant management at Cornell while pursuing his MBA. He spent the last nine years running a successful café. The hands-on challenges of a start-up require one to quickly become expert in all functions of a business without the staff support of specialists available within a large corporation. The business model focused on hiring the right people to form a cohesive team, constant training, mentoring, multi-tasking, efficiency, and customer service. “It is an industry with a 7-day / 80 hour week where one obtains constant and instantaneous feedback from customers on the quality of your products and services—and the daily P&L reflects this.” With both B2B and consumer retail experience, Craig is sales driven, client focused, technologically savvy, analytical, and detail & bottom-line oriented. He is open to advisory, consulting, or part-time positions to grow businesses’ top or bottom lines. Merrill Lynch Bankers Trust (Deutsche Bank) Midlantic Bank (PNC) CSFB (BNY) Entrepreneur