Siemens Digital Industries Software

Uncovering new insights and ideas for growing Siemens SaaS Xcelerator by developing new programs of intention of driving expansion via Product-Led.

Growth Strategist

Berkeley SkyDeck

Companies Advised:
Guepard, T-Robotics, Cerevox, Ozaru, Oddz, Bonding Health

UC Berkeley's official startup accelerator. We help Cal entrepreneurs and transformational startups with over $1.8bn funded. 

With Pitchbook ranking Berkeley alumni second to Stanford in producing venture capital-backed entrepreneurs, SkyDeck has become a top university incubator within the United States.

Located on top of the tallest building in downtown Berkeley, we combine the consulting know-how of traditional accelerators with the vast resources of our research university. This robust partnership is coupled with SkyDeck’s unique mentorship program to create a powerful environment for your startup.

Key Advisor

Braid Theory

Braid theory weaves together entrepreneurs, industry influencers, and corporate partners to accelerate adoption of transformative technology, drive market growth and create profitable collaborations.

Industry segments include:
Transportation and Goods Movement, Marine/Maritime, Agriculture and Biotech, Construction, Advanced, and Specialist Manufacturing, and Aerospace.

Mentoring/Advising Responsibilities:
●	Market Segmentation/ Research
●	Product Differentiation
●	Customer Discovery
●	Customer Journey/Workflow
●	Pitch Deck/ Value Prop formation
●	Channels to Market – Sales & Marketing Alignment
●	Pricing Strategies
●	Partnerships
●	Go to Market Strategies
●	Cap Table Formation
●	Valuations

Strategic Advisor

Booz Allen Hamilton

Strategic Innovation Group - Artificial Intelligence

Advising Booz Allen with their homegrown Modelops platform provides the foundation to achieve business value with AI.

It was a solution combines machine learning operations, multi-tenant cloud, governance and explainability, and an open AI/ML algorithm and model marketplace into a single offering.

Executive Advisor

Zealr

Discovered a sales activity process problem that needed to be solved. Zealr helped individual sales reps with time ingesting relevant messages from social media, text and email into CRM. In turn, we used our NLP algorithms to help sales with higher levels of engagement.

Co-Founder

TIBCO Software Inc.

Spotfire is a self-service data visualization, business intelligence, and predictive analytics solution that allows business users to analyze large amounts of data in a unique way to spot data trends and patterns. 

(Reason for leaving: Vista Equity Partners purchased TIBCO off of the NASDAQ in 12/2014. One month later, the whole Spotfire Team was let go)

Senior Sales Account Executive

Capsilon

Capsilon provides cloud-based document sharing, imaging and collaboration solutions for mortgage banking. Capsilon uses data and AI to automate manual tasks and enable faster decision-making within the loan process. 

(Reason for leaving:  Capsilon was an considered to be a “startup” with considerable growing challenges, and lack of funding.)

Sr. Account Sales Executive

Direct Sales at Autonomy who was acquired by HP. Focus is on assisting companies transform their businesses through process automation of unstructured data via meaning-based computing. 

(Reason for leaving: Due to the well-documented toxic HP acquisition, Autonomy was in a middle of an executive turmoil that permeated to into their solution offerings.  As a result, and despite my immediate success, I made a calculated decision to leave for a “White Hot” Mortgage FinTech startup)

Senior Account Executive

Strategic sales leader was responsible for understanding the client's business/IT requirements and uncovering new opportunities through competitive displacement. Identify opportunities for strategic solutions and help the client understand the business value of an IBM Software Solution in addressing their needs. Responsible for selling what is now considered to be Watson: Predictive Analytics, Big Data, Enterprise Content Management, Business Process Management, Context Analytics, Master Data Management in Southern California, Arizona, Nevada, and Hawaii.
         

Achievements: 
• Sold over $12.8M of software
• Attained or overachieved quotas that ranged from $1 million to $4.2 million per year
• Develop / Maintain IBM’s sales and marketing methodology for assigned territory to sell industry-focused Big Data and Analytics solutions.
• Created the first “Jump Start Quarterly Business Review Method” to help build and drive strategy with Business Development and Marketing to create opportunities in enterprise account base.
• IBM still uses my “Jump Start” QBR as Best Practices.
• Develop and maintain multi-million dollar - opportunity pipeline that drives sales activities, ensuring that revenue goals are exceeded.
• Disciplined and accurate reporting of opportunity pipeline and sales activities into a weekly/monthly/quarterly basis.
• Top accounts maintained: City National Bank, Dole Foods, Herbalife, PIMCO, Discount Tire, Harrah’s, Wescom, Ingram Micro, Mercury Insurance, US Foods.
• Directly competed against Autonomy, EMC, Oracle, OpenText, Microsoft, Google, Box.com

Software Sales Executive

Toshiba

Sales executive managing major accounts in California. Continually at the top of my sales division by closing large enterprise deals

Enterprise Account Manager

At Siemens Digital Industries Software, we leverage insightful growth models and implement strategies that drive SaaS Xcelerator expansion, underpinned by my competencies in new business development and customer engagement. Collaborating with teams, we uncover new paths for product-led growth, ensuring our strategies align with real-time market signals and customer needs.

My role as a Key Advisor at Berkeley SkyDeck further enriches our startup ecosystem, where we nurture transformative startups, guiding them through market segmentation, product differentiation, and strategic partnerships. My approach blends creativity with disciplined problem-solving, focusing on empowering founders and accelerating industry innovation.

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