I help brands find their unique voice and drive real growth by creating marketing that actually connects with people.

As Chief Growth Officer at brandformula, I lead the charge in developing branding and marketing strategies for financial services clients, from major global players to niche specialists. My focus is on delivering practical solutions that spark innovation and fuel results, whether that's launching new products or fine-tuning service offerings. At FTW Digital, I make it easy for SMEs to outsource their marketing, bringing fresh ideas and energy without the hassle of building an in-house team. On the board at WHJE, I’m committed to supporting both our people and the businesses we serve, making sure everyone thrives. My goal is always to help clients stand out for the right reasons and see real impact from their marketing.

Before this, I spent nearly two decades shaping brands and building marketing strategies that worked across industries, with a special focus on financial services and communications. I’ve been a LinkedIn Certified Marketer, a marketing trustee at CPRE Surrey, and have led teams in brand, content, UX, and social networking projects. Those experiences taught me the importance of understanding what motivates people and how to build cultures where everyone can do their best work. Whether leading a team or partnering with clients, I’ve always believed that marketing is about making a genuine human connection.

Connect with me for insights on brand strategy, commercially minded marketing, and building standout teams.

You're not blue, you're building.

I've got so much time for anyone trying to create something new. A business, a brand, a podcast...it's a lot! Here's something to help reframe today's Blue Monday because I don't buy it.

Craig Freeman

Chief Growth Officer at brandformula, WHJE & FTW Digital | Driving Brand Growth for Financial Services & SMEs | Brand Strategy | Commercially Focused Marketing | Leadership Development

They call today Blue Monday.
The most depressing day of the year.
But we don’t buy that.

What we see today isn’t laziness or lack of motivation.
We see people being brave.

Founders launching businesses without a safety net.
Creators hitting “publish” on a podcast, a Substack, a new idea, unsure who’s listening, but doing it anyway.
People juggling work, family, doubt, and ambition… and still showing up.

So if today feels heavy, here’s the reframe:
You’re not blue.
You’re building.

We see you.
We’re in your corner.
And we’re rooting for the people who keep creating, even on the so-called “blue” days.

Coordination across multiple channels gives the greatest chance of success. It requires planning and a clear strategy, but when done well, it can provide significant returns.

Individual activations make it harder to communicate core messaging. The approach to bringing events, marketing and advertising together through clever media buying that James Deagan references here will give you the best chance of standing out and being remembered. That's how you move the dial.

Open article: Using clever media to stand out beyond the exhibition hall.
 by James Deagan • 4 min read

Using clever media to stand out beyond the exhibition hall.

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