Craig Hazledine's Linkedin Analytics

As the Global Head of Marketing Operations at Cytiva, a leading provider of technologies and services for the biotech and healthcare sectors, I lead a team of experts in marketing performance and analytics across paid, owned, and earned channels. We optimize the delivery of outcomes and impact for the long and the short of marketing, by transforming the business processes, insights, and capabilities that enable Cytiva to reach and engage its customers and stakeholders. I have over 25 years of experience in senior marketing, strategy, and analytics roles in the FMCG, biotech, and healthcare industries, working with global brands such as Procter & Gamble, GSK, and GE. I have a strong background in developing and executing marketing micro-services, analytics, performance marketing, channel management, e-commerce, and Martech solutions. I also hold a Marketing Week Mini MBA with Mark Ritson. I am passionate about expanding the next generation of buyer and consumer analytical insights and empowering my team and organization to achieve excellence in marketing.