Craig McGill's Linkedin Analytics

Specialties: Doing business in a digital age, I am a modern-thinking communications expert covering internal and external engagement with a view to ensuring that all aspects of a firm are digital-minded, positively engaging and crisis-minimised. Highlights: • COVID-19 EMEA Content lead for PwC, working across the cluster to ensure material is sensitive, compliant and client-focused • Using digital comms to create and bring to market a new £1m profit line for Whyte & Mackay • Working with Europe's largest tech hub CodeBase to promote their SCALE initiative aimed at taking scale-up companies like Care Sourcer, Bemo, Zonefox and others to the next level • More than 5 million organic views for Whyte & Mackay Whisky videos on a fee of £1500 with no paid ad spend • Showing blue chip firms like Swiss Re, Balfour + Manson and investment firm Turcan Connell how digital engagement can improve their work and profit • Taking Tesco Scotland to 15m views online over one week with event tie-in with bloggers and other online media • Responsible for PR and marketing of Scotland's domain name .Scot • Lead digital on new Sleeper train service Coming from a background of management, journalism, public relations and communications, I deliver strategic and tactical advice for businesses looking to increase staff satisfaction, positive engagement with all relevant external parties while minimising potential negative issues. Clients have included: PwC, Swiss Re, Yorkhill Sick Kids, BrewDog, The Parlex Legal Group, Musa Aberdeen, Harviestoun beers, Caledonian Sleeper service, Turcan Connell lawyers/investment firm, Tesco Scotland, Northlinks Ferries, Bristow, National Trust for Scotland, Whyte & Mackay, Dalmore, Jura and Glenmorangie whiskies, Spark Energy, The Scottish Parliament and Government, Lustre PureLight An author of four non-fiction books and university lecturer, I am also a frequent speaker at events across the UK and regularly appear in print, TV and online.