Craig Grant

Amazon Web Services (AWS)

Improve software and hardware solution delivery for in-person and virtual events by directing a globally distributed team of product, program, and engineering professionals. Increase product adoption among event attendees by ensuring new AWS products were highlighted effectively at events. Enhance event participation rates by directing teams delivering livestream video, virtual platforms, and venue network infrastructure. Elevate technology localization and increased international event attendance by partnering with in-market business teams to define country-specific plans. Enhance user experience through actionable insights by performing global research, including data analysis and usability testing. Reduce time-to-market for new products by successfully integrating acquired technologies through due diligence for potential acquisitions.

- Attained full compliance with AWS application security standards by leading security initiatives for vendor solutions.
- Achieved improvements in critical business metrics and overall product performance by implementing robust KPIs and metrics.
- Maximize customer satisfaction and engagement by successfully managing a $50M+ budget to deliver innovative AWS Marketing Event Technology initiatives.
- Generated $11.2M in cost savings over a 3-year period through strategic establishment of an in-house product team, eliminating third-party engineering dependencies and pioneering the development of unique functionalities unmatched in the market.
- Boosted ROI through optimized build vs. buy decisions and adoption of cutting-edge technologies by establishing comprehensive product vision, strategy, and operational roadmaps.

Head of Product - Tech, Global Events 

Led the strategy and roadmap for all AWS Global Event Technologies across product and program job families. I successfully launched the AWS event management platform that allowed content, marketing, sponsorship, sales, and event management teams to operate within a single platform unifying  historically disparate processes and providing a world class event experience globally. 

- Launched a User Acceptance Testing program using existing resources and deployment timelines reducing high impact bugs by 73% and increasing the product feedback loop resulting in delivery of a 20% increase in user requested features.
Instituted a regular GameDay cadence and testing strategy ensuring the product had no felt regression within the continuous deployment model. Since inception grew the testing team into an AWS Marketing center of excellence providing UAT and GameDay support org wide supporting more than 25 teams and their programs.
- Attained full compliance of AWS application security standards. Led application security process across all marketing technologies finishing 2021 without any high security findings across AWS events for the first time. 
- Reduced departmental spend for global events by 2.5m annually with internal build (accounting for cost of increased fte) with an expectation of up to 18m annually as support of new orgs increased.
- Built and managed a team of 18 FTE and 25 contingent employees with less than 5% attrition over 2 years. Currently support 30+ global teams and their events with a forecasted scope to increase to all Amazon and Amazon Subsidiary events by 2025 with capacity for all languages and currencies.
- Thought leader in the AWS WorldWide Revenue Operations org helping to drive bias for action as well as mentoring 5 Senior Product managers across this org with monthly deep dives with 25+ product managers across the globe.

Sr Manager, Product Operations 

Keap

Lead the strategy, development and growth initiatives of products and programs intended to help small businesses succeed. ​Collaborate with key stakeholders to define the product roadmap, find product market fit, create go to market strategy, ideate with demand generation, and support the ability to sell with speed based on product quality.
❏ Drove target customer understanding and segmentation to focus on top three target verticals that showed a 25% P>W rate on a much larger TAM.
❏ Developed marketing strategy for top of funnel in close partnership with product and demand gen - new creative and messaging drove 20% increase in prospects MoM.
❏ Accelerated win rate for Keap Grow by testing new lower price reduced price by 50% and increased wins by 200%... showing elasticity with cost conscious small businesses.
❏ Led GTM efforts with product, sales, support, retention and coaches and launched a number of major capabilities that led to 207% increase in adoption.
❏ Displayed outstanding communication skills in managing multiple stakeholder expectations and delivering high value solutions.
❏ Created product offering specific demo experiences to better highlight product offering value and to better sell to the target market
❏ Thought leader in the product team to help drive efficiency and conviction for new feature additions for our target market through research and customer communication
❏ Heavily involved in the research and messaging testing as we took new products to market including ethnography studies allowing better insights into prospect workflows and more complete in-product experience

Sr. Product Marketing Manager

Developed sustainable customer-centric brand/marketing campaigns across a 50 member marketing team, defining strategy, timelines and allocating resources to directly influence and drive business results.

❏ Led organization rebrand (Infusionsoft to Keap), orchestrated the launch of an all new brand/marketing website, with upwards of 5000 branded assets, utilizing a team of 30 individual contributors and 2 creative agencies
❏ Increased department output by 24% by translating stakeholder feedback to design and development teams, and monitoring and streamlining existing processes.
❏ Led cross departmental strategy to develop and introduce new products, ​define brand outcomes, set KPI goals, and shape the product roadmap.
❏ Meticulously managed shifting priorities and demands by negotiating deadlines and moving project timelines using agile methodologies.​ ​Achieved a 100% adherence to time and budget for all major milestones.
❏ Rebrand efforts drove a P-W increase of 3 percentage points for direct sales over a 4 month time period
❏ Decreased the budget by 30% over the course of the year by evaluating tools and recommending improvements to systems and processes.
❏ Led weekly communication of work in progress, completed, and planned meetings at executive level.

Brand Marketing Manager

Surftech - The Original Board Manufacturing Company

Led the overall marketing efforts and initiatives including the marketing website, agency relationships, demand generation as well as defined and managed the updated athlete and ambassador influencer strategy.
❏ Ensured seamless demand planning and forecasting by managing the update and redesign of the marketing website including integration with existing ERP system (Netsuite) and implementing a marketing tech stack.
❏ Grew awareness of a 30 year business from 5% to 40% over a year and a half by identifying and managing agency for company rebrand, enabling increased brand unity across initiatives, social platforms, and emerging markets.
❏ Helped asset management team create a system to reduce lost and damaged assets reducing shrinkage by 56% and refined the company owned property usage guidelines and resource allocation system for end users.

Principal Product / Marketing Manager

OliverMcMillan

Managed the architecture, implementation, and administration of custom internal CRM/CMS software. Oversaw multiple functions including resource allocation, feasibility studies, analysis, UI/UX design and wire-framing, programming, product testing, P&L, implementation, and adoption reporting/insights.
❏ Engaged with internal team to analyze and document business processes and build custom software to increase productivity
❏ Led and managed a software dev. team of 8 remote employees utilizing agile and scrum methodologies
❏ Utilized the software to decrease time spent on task work and increase visibility into complex workflows

Principal Product Manager

what.it.is

Performed Front-end web development with focus on UX design and javascript based interactions.

❏ Created elegant and scalable designs and latest web development methodologies resulting in on time and budget website builds with an average 3.5% increase on conversion per implementation.

Front End Development

Storyville Coffee Company

-Managed all web and media projects, created scalable mechanisms, oversaw product launches.

Marketing Stategist

The Resurgence

-Technical owner for C-level initiatives 
-Systems admin. for book distribution and sales to major distributors resulting in a New York Times Best Seller. 
-Curated content aggregating over ten years of content, grossing over 35,000 unique visitors daily. 
-Communicated and marketed events, series launches, midweek classes, and new content to over 5,000 weekly.

Executive Producer

U.S. Coast Guard

-Managed and maintained all load bearing equipment by creating accessible programs for the ships crew to quickly and
efficiently complete their task.
-Oversaw a team of 25 providing detailed direction and on the job training.
-Directed requisition and maintenance of rescue and survival tools, job training assets/advanced learning material resulting savings of over $400,000.

Boatswains Mate 

I am the Head of Product for Event Technologies at AWS, the world's leading cloud computing platform. I have over 10 years of experience in product management and operations, and I lead a team of product and program managers to deliver innovative and impactful technology solutions for AWS's global events.

Head of Product for Event Technologies across AWS Global Events. Setting the strategy for technology roadmaps and delivering scalable solutions to distributed teams that enhance the customer journey and increase impact to education and interaction with AWS.

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