Roobrik

I have the honor of leading a dynamic team dedicated to transforming how senior living providers engage and convert their prospects. At Roobrik, our mission is to empower families to make confident, informed decisions about senior living while helping communities grow their occupancy and revenue.

I oversee the strategy and execution of Roobrik's AI-enabled, multi-channel marketing efforts, including brand positioning, demand generation, and product marketing. Leveraging cutting-edge technology and data-driven insights, my work blends thought leadership with innovative marketing strategies to deliver measurable results.

Campaigns like the "Know Your Audience Challenge" and "Senior Living Minute," have driven industry-wide engagement and position Roobrik as a thought leader in the senior living space.

Head of Marketing

EnableMinutes

Founder & Curator of EnableMinutes

Allego

Allego is a modern sales enablement platform that sellers love. 

Consolidate your sales tech stack with Allego and save 31%. Put your tools under one roof: sales learning, onboarding, certifications, sales coaching, sales content management, conversation intelligence, virtual selling, digital solution rooms. 

Seamlessly integrated. Nothing bolted on - built by one dev team from the ground up.

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Benchmark Senior Living

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John Galt Solutions

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Senior Director Of Marketing

Blue Cross Blue Shield of Massachusetts

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Carvana

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UniFirst Corporation

Curator of @EnableMinutes | Growth📈 @Allego | Voted "Dad to Watch" 👀 2023 by daughter | Simplify Your Enablement Stack ⬇️Cost ⬆️Adoption | Let's Talk Sales Enablement!

Helping senior living providers increase qualified web leads 20-40% and convert them to move-ins 2X other web leads.

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