Creativity That Sells https://creativitythatsells.com/

Use personas, keyword research, and messaging themes to plan and execute marketing strategies that boost client brand awareness and support business development goals, contributing to increased lead generation.

Manage integrated marketing campaigns across multiple digital channels (social media, email, and 
web), aligning content for a cohesive brand message and boosting lead generation.

Create and edit web content, blog posts, brochures, and press releases, ensuring messaging 
resonate with target audiences and aligned with client objectives.

Contribute innovative ideas that shaped the strategic direction of marketing campaigns, resulting in 
improved project outcomes and client satisfaction.

Lead the development and distribution of email marketing and newsletter campaigns, achieving 
higher open rates and engagement through compelling content.

Deliver targeted messaging that increased audience engagement, directly supporting client 
business development and customer retention efforts.

Map customer journeys to find key touchpoints and improve UX design.

Create basic graphics using Canva.

Marketing Strategy, Content Marketing and Copywriting

FlexPay

Produce high-quality data-driven SEO-optimized content including blogs, eBooks, emails, and 
landing pages, resulting in a 48% increase in web traffic.

Develop and execute comprehensive editorial calendars, ensuring on-time delivery of strategic 
content across multiple platforms.

Increased booked sales meetings by over 500% YOY by delivering targeted, persona-driven content 
that resonates with key decision-makers in the B2B tech sector.

Optimize web content using SEMrush, leading to improved search visibility, and contributing to 
$533K in MRR growth.

Plan and execute all LinkedIn and X social media posts, enhancing brand authority and engagement 
in the B2B tech space.

Update and maintain WordPress website, ensuring consistent, engaging, and mission-aligned 
messaging across all digital touchpoints.

Research industry trends and insights to develop thought leadership content, boosting brand 
awareness.

Work with product and sales teams to align content strategies with product launches and sales 
initiatives, driving increased product visibility and customer engagement.

Clarify UX language to improve the user experience.

Content Marketing Specialist

The Well - Creative Consultants

Marketing Strategist, Content Writer and Copywriter

Start.ca

Led content marketing strategy across web, social media, sales materials, and presentations, 
boosting brand awareness and engagement.

Developed brand positioning strategies and messaging that differentiated products in the market, 
enhancing competitive advantage and improving customer perception.

Developed and managed social media campaigns on Facebook and LinkedIn, increasing follower 
growth and maintaining brand consistency..

Worked with design team to ensure cohesive branding and messaging across all content formats, 
resulting in more consistent and effective marketing campaigns.

Provided high-level communications support to CEO and COO, drafting award applications, media 
releases, speeches, and special presentations that enhanced executive visibility.

Created a peer review process for marketing materials, ensuring 100% accuracy and adherence to 
corporate brand identity.

Delivered clear and effective internal communications, including presentations, emails, and 
employee briefings, improving cross-departmental alignment.

Collaborated with stakeholders to produce innovative marketing ideas, resulting in a more dynamic 
 and adaptive marketing strategy.

Led the creation and continuous improvement of content marketing strategies, achieving 
measurable gains in community engagement and brand positioning.

Reviewed and refined internal stakeholder communications, ensuring alignment with strategic 
goals, and maintaining a consistent tone across all materials.

Led the development of product launch content across web, social media, and sales materials, driving increased brand visibility and product adoption in key markets.

Developed launch-specific content, including presentations, brochures, and web copy, to effectively 
communicate product value propositions and features to both internal teams and external 
audiences.

Content Writer

London Life

Researched and wrote a wide range of strategic marketing content, including web copy, brochures, 
press releases, blog posts, and video scripts, supporting key business development goals.

Created and implemented creative marketing plans that aligned with business objectives, driving 
measurable increases in brand visibility and client engagement.

Provided creative direction to media teams, ensuring consistent messaging and adherence to 
corporate branding across print, digital design, and video content.

Ensured all marketing materials complied with industry standards and regulations, successfully securing 
legal and business partner approvals.

Fostered strong, collaborative relationships with internal stakeholders, including subject matter experts, 
legal teams, and design teams, resulting in streamlined project execution.

Maintained high writing standards and upheld corporate brand identity across all marketing 
communications to ensure consistency and professionalism.

Directed external vendors, including media teams and graphic designers to ensure consistent 
execution of creative projects aligned with corporate branding and messaging standards.

Marketing Communications Specialist

Sun Life Financial

Developed and executed internal and external communication materials for recruitment, advisor 
education and training, enhancing engagement and retention.

Ensured all marketing collateral met strict compliance requirements within the financial industry, 
reducing risk and ensuring regulatory adherence.

Collaborated with subject matter experts (i.e., business partners, lawyers, and translators) to produce 
high-quality marketing materials for insurance professionals, increasing effectiveness and clarity.

Secured timely approvals from business partners and legal departments, ensuring all marketing 
materials adhered to corporate and legal standards.

Upheld corporate brand identity and writing standards across all communication tools, keeping a 
consistent and professional tone throughout.

Marketing Communications Consultant

Self-Published (https://leanneardellebeattie.wordpress.com

Author of Cage of Bone, young adult novel available on Amazon.com, Barnes and Noble.com, iTunes and Smashwords.com

Author

Content Writer, Storyteller, Ghostwriter, and Copywriter. I turn readers into customers.

I write well-researched and engaging copy and content that attracts new clients and moves them through the sales cycle. With 20+ years of experience. I know how to dig deep into a subject and craft a story that resonates with your audience and drives them to act. In other words, I turn readers into customers.

https://subscriptioninsider.com/author/leanne-beattie

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