Cockroach Labs

Q3 Attainment - 110%
Q4 Attainment - 128%

Manager, Sales Development

Actian

Manager, Business Development Team

Sales Development Representative

DISCO

-Served as mentor for new hires and peers 
-Prospected 240+ leads through a multi-channel approach, including cold calling and emailing
-Qualified partners and shareholders via platforms such as FrontSpin, SalesLoft, and SalesForce to close Sales Qualified Leads
-Worked collaboratively with assigned Strategic Account Managers and Regional Sales Executives to drive sales pipeline through metrics, research, and reports
-Actively improved performance through weekly performance reviews and coaching in a team setting

Wake Forest University

-Facilitated duties of Student Union’s Board of Directors and a conducted a weekly committee meeting to ensure success for more than 200 events during the school year,
-Implemented marketing and branding strategies to recruit 20+ new members, including in-person tabling and digital media created in Canva
-Curated social media accounts and created content for an internal website to assist the directors with process improvement for event planning
-Mentored a team of 5 directors and developed their event planning, budgeting, social media, & marketing skills through weekly committee meetings, 1x1s, and trainings

Vice President of Communications - Student Union

-Worked at the information desk for the Benson Center for 6-15 hours a week during the school year 
-Answered phone calls and assisted 10+ campus visitors a week with navigating campus 
-Filed paperwork and developed skills in Microsoft Excel and Word when managing the filing system
-Conducted events to promote well-being on campus through Canva

Information Desk Attendant 

-Planned the student events for Wake Forest University’s Homecoming 2019 and Birthday Bash while leading a group of committee members to plan 100+ other campus events during the school year 
-Managed a budget of $30,000 to plan and execute events, collaborated with vendors and organizations for events
-Administered surveys through Qualtrics to gauge campus-wide satisfaction with events
-Executed marketing strategies to promote a series of events that reached 20% of the student body

Director of Spirit and Traditions - Student Union

Successful, results-driven sales management professional with tech sales and business development experience in the cloud, data, analytics, SaaS, start-up, and legal tech spaces.  

Currently the Manager, Sales Development at Cockroach Labs where I manage a team of 9 SDRs focused on both greenfield & account development efforts to sell CockroachDB. 

Previous Manager of the Business Development Team at Actian where I had a team of 7 sales reps reporting directly to me and provided sales enablement for a larger team of 20 sales reps. I was previously Actian’s Sales Development Representative for the Central Territory of the USA where I was presented with an award for achieving over 110% of quota every quarter during 2022.

Recognized for sales leadership, 1:1 personalized sales coaching, people development, sales process, & lead generation. 

Expert with SFDC, SalesLoft, UberFlip, Drift, ZoomInfo, & LinkedIn Sales Navigator.

🚀 We’re hiring a Senior SDR at Coder!

If you're in Austin and love outbound prospecting, thrive in fast-moving startups, and want to help bring AI-driven software development to the world’s largest companies, apply today or shoot me a message!

Crista Wyrocki

Senior Sales Development Representative  

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