Managing Marketing campaigns deployment with a 360 focus, with deep understanding of consumer behavior and trends of the Central American and Caribbean Markets

Campaign Planning Manager for LANCAR at British American Tobacco

Managing the 360 deployment of marketing campaigns with focus on increasing consumer awareness, endgament and volume growth

Campaign Planning Manager Mexico & Central America

Shopper Marketing Manager 

Marketing Deployment Manager

To Manage the dynamic area of sales and distribution for capital city in British American Tobacco in Nicaragua, constantly meeting targets executing the company’s strategy ensuring the sustainability of the business.

Energetic and engaged attitude as well as a keen sense of business are Keys for success, and it greatly applies to industry in which British American Tobacco performs and grows exceptionally in Nicaragua and Central America. 

Current focus areas include:
•	 In charge of managing the performance of the trade marketing and distribution area of capital area of British American Tobacco in Nicaragua
•	Management of commercial relations in Wholesale channels, traditional retail, HORECAS and convenience stores ensuring win-win negotiation scenarios
•	Maintain leadership and competitivity within the category delivering outstanding performance while navigating challenging environments in an ever-changing industry
•	Focus on volume growth of base brands and boost the growth of value for money and Premium brands 
•	Manage the performance and development of the Sales team of Managua (Sales supervisors, Delivery Supervisor, Sales Representatives and Delivery representatives)  
•	Manage healthy trade debtor’s indicators aligned with total country strategy

Area Sales Manager

Ensure that all channel trade and marketing distribution plans in key accounts guided by established brand volume and profit objectives in order to achieve the business results.

Manage the budget related with negotiations, materials and promotional fund related to key accounts to allow a correct budget management.

Implement the marketing plan regarding to brands/channels/research in the key accounts to achieve the execution of the strategy and the market objectives

Ensure that negotiations across channels in key accounts lead into a more competitive position in order to achieve market objectives.

Ensure the implementation of customer relationships programmes across key accounts to strengthen partnership and gain commitment and loyalty among key customers

Key Account Manager

Responsible of managing the logistic operation for Nicaragua, supporting the strategy of trade marketing and distribution team to supply the market's demand alongside with a cost effective performance to guarantee the maximum profit for the company.

Logistics

Responsible of the accounting and treasury team.

Focus on the compliance of the company's financial processes and controls  as well as the compliance of the country fiscal requirements.

In charge of supervise the process of supplier payments, taxes, conciliation of accounts of balance sheet, payroll process, preparation of financial estatements, cash flow forecast, and the fixed assets controls.

Finance Accounting and Treasury

In charge of oversee the operation of 
Dunhill Signed Cigars for BATI (British American Tobacco International) in Nicaragua, working in close communication with the cigar factory in Esteli run by Scandinavian Tobbacco Group, and the BATI office in Zug Switzerland.

Focus on the areas planning of supply the demand for the market of Dunhill Signed Range cigars as communicated by the office in Zug/Sw.

DSR (Dunhill Signed Range Cigars) Executive

Kraft Foods Group

Coordination of the production planning process, focusing on supplying the groups market demand and balancing it with a solid plan provides efficiency and cost effective production.

Also in charge of handling the local S&OP process in order to give the management team with estrategic insight on the mid and long term goals as well as the support required for estrategic projects and NPI's.

Production Planning Manager

Cargill

Responsible of managing the procurement department of Nicaragua, procuring the best negotiations and terms of supply for the company supporting the areas of distribution, marketing, finance and agriculture in the required supplies as well as in the execution of their CAPEX

Head of procurement for Nicaragua

Manager experience in Brand Activation,  Trade Marketing and distribution, Key Account Management and Brands, strong Marketing, finance and logistics background with transnational FMCG'S, people leadership skills that drives high performance teams, enjoys delivering results overcoming challenges.

Focus, self-driven, goal oriented and always motivated to grow.

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