Deutsche Telekom

Conected devices portfolio strategy 
Lead innovation in customer experience for Deutsche Telekom Connected Devices Business

Group Portfolio Strategy 

Telekom Romania

Device team & portfolio management 
Development and implementation of new product innovation and product proposition
Managing hardware related financial streams and KPI’s
Internal partners & stakeholders relationship and reporting
Partner management (negotiation and performance monitoring)
Cross-team communication and cooperation within the DT group on the device area

LEAD INNOVATION AND DEVICE LIFECYCLE MANAGEMENT at Telekom Mobile Romania

Device team & portfolio management – establish strategic partnerships with CE manufacturers and retailers
Optimization of portfolio and equipment stocks, monetization, optimization of logistic processes  
Delivering operational KPI’s
3rd Party suppliers management, budgets & pricing negotiation and communication

HEAD OF DEVICE MANAGEMENT & SENIOR PRODUCT MANAGER TV, BB, OTT

Develop commercial strategies and proposition for TV, BB & OTT 
Establish the technical and commercial roadmap for TV business 
Budgeting and P&L 
Supervising the playout and video delivery for TV & OTT services (IPTV, DTH, DVBC, CATV)
Equipment portfolio optimization
3rd Party suppliers management

SENIOR PRODUCT MANAGER TV, BB, OTT 

Designed, developed, launched and managed end-to-end the sports OTT platform for Telekom TV – Dolce Sport Live (product design, UI, UX, technical and 3rd party integration, go-to-market strategy, defining customer journey, communication and customer care)
Manage end-to-end the Telekom TV OTT & IPTV service 
Work with the necessary departments to deliver the best customer experience (CX) (Delivery network, 3rd party integrators and components, CPE’s, client playout)
Hardware and software solution management for delivery platform and CPE’s (set-top-boxes, modems, ONT’s)
Content communication 
Customer acquisition

SENIOR PRODUCT AND MARKETING MANAGER TV & OTT 

Consultant

PROJECTS:
LYCA TV (UNITED KINGDOM) – CEE content partnerships of LycaTV world-wide OTT service, part of Lycamobile 
VIVE LIFESTYLE NETWORK (UNITED KINGDOM) – product development strategy for Vive Lifestyle Network – OTT and satellite lifestyle thematic channels network
MATRIXMED HEATHCARE (ROMANIA) – product launch strategy, naming & branding, go-to-market strategy for the first nutrigenetics product available in Romania, for MatrixMed Healthcare

Marketing and Strategy Consultant

TV App Agency

Helping brands deploy their OTT service worldwide across Smart TV's and connected devices

Head of Business Development

Mediafax Group

•	Manage a portfolio of 12 trans-media brands (Mediafax, Ziarul Financiar, Gandul, Business Magazin, Descopera, The One, CSID, ProSport, ProMotor, ApropoTV.ro, Go4IT, Bucataresti.ro)
•	Create clear brands positioning and refresh the portfolio approach 
•	Design the development strategy – identify market opportunities and project tactical actions at product level (media content)
•	Create a fresh go-to-market approach – developing, redesigning and packing products and content to create complete, comprehensive media offers (editorial content, display, unconventional projects, social media and events)
•	Enable and enhance the marketing of sales function for an integrated sales process

Marketing Director

•	Project management and marketing strategy of several start-up projects, including media (digital platforms & TV channels), entertainment venues, financial product and education
•	Relaunch of Cinema Pro (single screen cinema in the heart of Bucharest)
•	Restructuring of Mediafax marketing department

Strategy & Marketing Project Manager/ Business Development

PROTV SA

Design marketing strategy for Voyo.ro (VOD platform), supervise brand’s communication in Romania. 
Develop and implement distribution and sales strategies and manage strategic partnerships.	
Coordinate sales for Voyo in CME countries (Romania, Czech Republic, Slovakia, Slovenia, Croatia and Bulgaria)

Marketing & Sales Manager Voyo at ProTV SA (CME/ Time Warner)

Re-launched MTV and ProFM operations (music entertainment TV & radio). 
Developed marketing strategy for re-positioning and re-launch of the 2 most known brands for music entertainment

Marketing Manager MTV Romania & ProFM Radio at ProTV SA

•	Redesigned the marketing function as tool to support and enhance the sales of the broadcasting and internet operations of ProTV SA with a portfolio of 6 TV, 2 radio brands and 11 websites

Marketing of Sales Manager ProTV SA/ CME Central European Media Enterprises

Re-established a new consumer oriented positioning for Sport.ro
Design rating booster strategy – enhanced channel’s KPI’s (audience, loyalty and awareness) and maintained the resistant index low

Brand Manager Sport ProTV SA/ CME Central European Media Enterprises

Young & Rubicam

•	Managed a complex portfolio of 5 accounts with 9 active brands with budgets summing up over4 million Euros: BCR-Erste Bank and Subsidiaries, LG, Xerox, Boom Digital television, URBB (Skol)
•	Ensured the transition of Young & Rubicam affiliation in Romania, along with all the accounts
•	Led the brand management team and supervised the communication of the brands
•	Increased business value based on global agreements 
•	Developed new business for the new Y&R agency – attending to 6 client pitch and winning 3 new accounts

Group Account Director

Appointed critical business situations across each job role due to key strengths as Project Manager and consistently being able to turn around businesses
Re-establish Young & Rubicam’s global client agreement compliance for a portfolio of 7 accounts with 17 active brands:

Account Director and Account Manager

Lowe Lintas and Partners

Managed the communication for: Unilever (Axe, Cif, Coccolino, Domestos, Omo, Rama, Rexona), Coca-Cola Light, Schweppes, Burn, Raiffeisen Banca pentru Locuinte, Citifinancial, Reader’s Digest, Butan Gas, Universitatea Europeana Dragan, Unicef 

Supported new business activities

Account Executive

Regatta Real Estate

•	Managed the corporate accounts and major investment projects and brand communication of Regatta

Corporate Development Manager

Artas Development Company

Marketing Manager

Strategic Marketing Executive and Business Development  with remarkable achievements and results across markets and domains. 

Developed, deployed and managed two OTT services for Telekom Romania (Dolce Sport) and CME/ ProTV SA (Voyo.ro)

Successfully managed, launched and re-launched over 100 local and international brands across industries.

Skills: Strategic planning & brand management; integrated marketing; trade marketing; business development; project management; strategic partnerships

Expertise:  Telco, Television, Media, Digital, Video on Demand, Banking, Automotive, FMCG, NGO, Real Estate, Pharmaceutics

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