Cristina Maliţa's Linkedin Analytics

I'm a Senior Growth Marketing Strategist specialising in demand generation and LinkedIn advertising for B2B SaaS companies. As Head of Strategy at Fill My Funnel, a LinkedIn Ads agency, I lead strategic planning and team development for clients with complex sales cycles, driving qualified pipeline through multi-channel paid media campaigns with a particular expertise in LinkedIn advertising. MY APPROACH: Over 12+ years in digital marketing, I've managed $1M+ in ad spend and developed a methodology that combines strategic thinking with hands-on execution. I don't just run campaigns. I build testing frameworks, establish attribution models, and translate data into actionable insights that inform broader go-to-market strategy. My background includes leading strategy for B2B clients across cybersecurity, fintech, recruitment, AI tech, legal tech, professional services, and online education, consistently delivering measurable pipeline impact. WHAT I BRING ✔️ Strategic Leadership: Team management, cross-functional collaboration, and mentoring junior marketers in a remote-first environment ✔️ LinkedIn Ads Expertise: Certified LinkedIn Ads Professional with 4+ years of deep platform knowledge and proven results in enterprise B2B markets ✔️ Attribution & Revenue Intelligence: I build frameworks that connect marketing activity to revenue outcomes using platforms like DreamData, 6sense, and Fibler ✔️ Growth Mindset: Commitment to continuous testing, iteration, and sustainable results over quick wins I'm currently focused on attribution modelling and revenue intelligence for B2B sales. Open to discussing attribution strategies, B2B growth tactics, and paid media performance. Let's connect if you're working on similar challenges.