Cristina Sacco's Linkedin Analytics

I am a creative brand marketing leader with 10+ years of experience in managing every aspect of go-to-market strategy building and implementation, including product defining, positioning, promotion, and pricing. Adept at cross-functional collaboration to implement powerful marketing campaigns that tell a compelling brand story. Ability to translate marketing strategies into content that drives brand awareness. Proficient in sales & marketing, analytics, and team management. Accomplishments: - Launched and developed the marketing, communications, PPC, social, email, and content strategy for ARW Home's new B2B real estate channel, resulting in $2m in incremental revenue. - Led a cross-functional project team of 147 employees at 3 separate facilities to launch the Cinch Home Services brand. - Directed the creative development and developed the positioning for the re-brand of Nipro Consumer Healthcare to Trividia Manufacturing Solutions across all printed and digital assets. 
Core Competencies: Storytelling | Consumer Insights | Integrated Marketing | B2B/B2C Marketing | Reputation Management | Marketing Strategy | Advertising Strategy | Public Relations/Media Relations | Social Media Marketing | Social Media Campaigns | Cross-Functional Team Management | Agency Relationship Management | Project Management | Campaign Management 
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