Chick-fil-A Restaurants

•Worked with Chick-fil-A Operator’s wife and leadership team to manage high volume store. 🐔
•Ensured local restaurant marketing followed corporate brand guardrails and guidelines.
•Coordinated on-site Coffee with a Cop event, incl. creative files, store decor, and guest gifts.
•Prepared for Chick-fil-A’s national campaign launch: Summer of Cows and Code Moo game. 
•Served in Front of House during lunch rush with the goal of improving customer experiences.

Marketing Manager

Paychex

•Hired for nationwide team tasked with serving small-to-medium business (SMB) clients. 💼
•Part of Inactives Campaign team: called clients to express care for them and their account.
•Supported payroll specialists by assisting clients with simple payroll/account maintenance.
•De-escalated angry/impatient callers by listening, empathizing, and helping resolve issues.
•Prepared account notes, follow-up emails, and escalations to ensure clients were serviced. 
•Received 100% call evaluation and 10/10 client survey feedback scores within first 90 days.

National SMB Customer Service Representative (Part-Time)  

4KIDS

•Assisted HR director of Christian foster care agency with 100+ employees in six counties.
•Managed highly-regulated background screening/file process in strict adherence to laws.
•Requested/reviewed significant volume of legal documents to ensure agency compliance.
•Communicated with and cheered on candidates from pre-employment to onboarding. 🥳

•Scheduled/presented new employee orientations with a welcoming spirit and biblical lens.
•Coordinated select internal staff communications, incl. organization-wide emails/stories.
•Supported events designed to thank donors and volunteers and strengthen relationships.
•Uploaded and maintained employee data within Paycor HR & Payroll Solutions software.
•Covered for receptionist to answer phones and greet guests with care and attention.

Human Resources Coordinator

PausePrayEat.com 2017 - 2018, CristinaTeaches.com 2016

•Created and managed a Christian healthy living online monthly membership for women. 🎉
•Researched, strategized, and executed task-by-task plans for all B2C branding/marketing.
•Helped prospects understand subscription benefits. Replied to all sales/member inquiries.
•Set up and maintained CRM/CMS, incl. digital content, campaigns, emails, and automation. 
•Wrote lessons, filmed Zoom video teachings, and scheduled/distributed member resources.
•Used Kajabi with Stripe payment processing, and encouraged customers with a lot of love!

Founder / Brand Marketing & Membership Manager

Weight Loss Chica Enterprises, LLC

•Led brand development from concept to launch—consulted business/trademark attorneys.
•Planned and implemented an integrated faith-based marketing strategy for B2C campaigns.
•Aimed for consistent brand identity and positive customer experience across all channels.
•Invited by American Heart Association (AHA) to help as a national social media influencer.
•Served as AHA Multicultural Power Ambassador for campaigns, incl. #GoRedLATINO. ❤️

•Hired freelancers, prepared creative briefs, and managed projects. Issued payments/1099s.
•Handled all sales and customer service needs with care via email, text, phone, and social.
•Used WordPress with PayPal web integration for basic e-commerce processing/reporting.
•Wrote copy for digital channels, created and analyzed paid ads, and maintained CMS site. 
•Produced content, recorded remote video classes, and led virtual small group coaching.

Founder / Brand & Digital Marketing Director

3D Expertise 2009 - 2011, SolShine Expressions 2011 - 2012

•Helped solopreneurs and small businesses improve their online and print presence. 🤩
•Researched B2B/B2C market competition and presented recommendations for clients.
•Assisted a few owners of service-based companies with web, logo, and brochure design.
•Coordinated completion of complex technical needs with my husband who is oh so smart.

Freelance Marketing & Design Consultant

Epoch Residential

•Supported corporate/multisite branding, marketing, and ops, incl. HR, legal, finance, vendors.
•Assisted VP and senior management team with training and B2C/B2B communications. 💁‍♀️
•Strategized plans for assigned properties and budget to increase leases/resident retention.
•Reviewed/updated budgets and prepared variance reports for property owners/investors. 
•Worked with executives and creative agencies to redesign websites throughout portfolio. 
•Contributed to market research for new construction developments/corporate acquisitions.

•Purchased and approved multichannel B2C advertising. Introduced Facebook ad designs.
•Planned and led focus group to research consumer print and online marketing preferences. 
•Wrote columns/articles with short stories for corporate/apartment community newsletters.
•Hired on-site employees and helped with onboarding, policies, transfers, and terminations.

*I reported directly to the vice president of property management for Epoch Management, Inc. (now Epoch Residential). My official title was assistant regional supervisor.

Assistant Regional Supervisor - Corporate Marketing and Operations*

•Contacted leads with a welcoming and relational approach for leasing luxury apartments.
•Served people from their first visit to move-in day and from renewal to move-out day. 🚚
•Toured prospects on property with love and enthusiasm, helping them find a new home.
•Partnered with local businesses and merchants to increase cross-marketing opportunities.
•Coordinated small to medium events for resident appreciation and generating new leads.
•Reviewed/edited paid ads with the goal of showcasing the community in print and online.
•Wrote columns/articles with short stories for corporate/apartment community newsletters.

*Worked on site and promoted to corporate office while it was Epoch Management, Inc. (now Epoch Residential).

Marketing Specialist and Leasing Consultant*

Owens-Service.com

•Managed multimillion-dollar fee recovery project for 20+ hurricane claims - Orange County, FL. 
•Reported directly to company president and worked closely with executive vice president.
•Liaison between multiple federal, state, and local government agencies and departments.
•Collaborated with internal staff members and external stakeholders to meet client needs.
•Co-authored Disaster Recovery Plan to help county employees respond to damage.

•Participated in company’s Walt Disney World bid process that led to contract awarded.
•Established bilingual recruiting practices, incl. advertising, job fair event, and screenings.
•Created internal team member recognition/certificate program for facilities division.

*Hired title was commercial property manager, but primarily known by the client as a project manager/lead consultant for Orange County Government's FEMA Task Force. This involved large-scale project management. The HR manager position I served in as well was an internal dual role for OR&L.

Commercial Property Manager/Lead Consultant + HR Manager, Recruitment and Development*

Pointing women to Jesus and God's Word in the Bible. ✝️💜📖

Taplio

Cristina Williams's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Cristina Williams's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Cristina Williams's Linkedin Analytics