Cristina Vijoli's Linkedin Analytics

My passion for marketing and advertising started when I was just 3 years old. Back then, watching TV commercials was more interesting and entertaining than watching cartoons. And that hasn't changed since! I will always prefer to read or listen to a good growth marketing podcast than watching TV series and movies. What has always been fascinating about marketing is the fact that it's all about understanding people. On one hand, it's the consume logic and how rational yet irrational it can be. On the other hand, it's the challenge of creating content to convince the customers to buy your products and services as well as testing and optimising it in order to trigger a rational or irrational decision. I have been working in the marketing for more than 10 years, gathering experience from digital marketing, product marketing, communications, branding and content development. I'm of the opinion that understanding people comes with research. Data should drive decisions but creativity should support it, all with the goal of growth and profitability.