Bourbon Barrel Media

What started in 2019, specifically marketing and event plans for small businesses and nonprofit organizations, developed into something more comprehensive, including customer onboarding strategy, communication and recruitment strategy, and development and needs assessment advising for ECE.

Business Consultant

Little Sprouts, LLC

At Little Sprouts, LLC, I led a dynamic team of talent acquisition specialists in developing and executing comprehensive recruitment strategies, contributing significantly to workforce development and organizational growth within the early childhood education sector. My role involves extensive market analysis, creating strategic partnerships, and implementing innovative hiring practices to attract, retain, and support educational professionals. I successfully enhanced the company's staffing capabilities by positioning Little Sprouts as an employer of choice through a combination of data-driven decision-making, collaborative team leadership, and a commitment to program excellence.

Head of Recruitment

Optimized workplace well-being and fostered workforce growth through strategic initiatives. Created and led an 8-week social-emotional well-being training entitled Growth Zone for all center-based administrators. Created a weekly teacher feature which published in our internal newsletter, on our Careers sight and across our social media platforms elevating our classroom educators. Co-hosted a monthly antibias education series called "Casual Conversations" open to all educators across our network on updated NAEYC practice standards.

Employee Experience Manager

Barre & Soul

Spearheaded the expansion of a local fitness chain from two to four brick and mortar locations across three states with revenues of $2M. Created and executed successful launch of an online teacher training course, expanded yoga teacher training programs from one to five per year across four different locations. In addition to the studio and teacher training verticals, I spearheaded the launch of the Barre & Soul founder's personal brand with her first book, where it topped the Feminist Theory charts on day one of launch. I also lead the production and successful launch of the inaugural season of the Own It All podcast.

Sales & Marketing Director

Water Country

Developed, implemented and analyzed comprehensive marketing strategy for Water Country, NH.  Spearheaded all local PR, corporate sponsorship program, strategic product planning, group sales, consumer research, sales/expense planning and reporting, and promotional analysis. Lead 6-person seasonal sales and marketing team, managed outsourced creative and advertising agencies for media buying, social implementation, email marketing and website development. Identify, develop and evaluate key programs and opportunities through competitive/trend analysis, consumer research, metrics and management reporting.

·Developed and implemented digital strategy that increased engagement across all platforms, web and mobile traffic resulting in a dramatic increase in online/mobile sales 
·Lead strategy that identified and cultivated sponsorship relationships resulting in an increase in advertising revenue over previous years  
·Developed partnerships with several national brands, including Valvoline Instant Oil Change, Blue Man Group and Dunkin Donuts, extending park’s brand impact by 200k+ people
·Redirected media buys to include Hispanic radio and television resulting in higher weekend group sales and general attendance from the Latino community  
·Facilitated all media contact as the park spokesperson, all public relations and non paid media coverage
·Created and oversaw all advertising budgets, media buys and all added value negotiations 
·Organized consistent communication of brand throughout the year and manages positioning to target demographic 
·Negotiated existing promotional partnerships, resulting in an internal cost savings of 40% over previous years 
·Worked with corporate executive team and both creative and media agencies to develop promotional concepts and advertising plans for regional promotions and all major sales 
·Oversaw consignment and group sales team; successfully increased department sales over previous year

Marketing & Sales Manager

Fiduciary Plan Governance

Worked with managing director to develop and implement annual marketing plan to effectively drive brand messaging. Developed and managed online marketing campaigns, resulting in increased brand awareness and sales.  Monitored online public relations, engagement and traffic to social media pages. Assessed marketing strategies to determine rate of return, identify and tap into new channels to optimize ROI. Lead and participated in tradeshows, including booth design and creation of sales and marketing collateral and all related promotions.  Worked with sales team to develop and implement integrated communication and sales strategies.

Marketing Communications Manager

Current Events Co.

Member of a creative team that coordinated with the client’s exhibit team to create marketing and event plans. Oversaw collateral development, logistics, staffing and ROI for each exhibit.  Generated new business based on ability to stay within budget while creating a unique marketing and event plan. Oversaw the development of new marketing and sales collateral and began a social media marketing campaign.

Event Consultant

Wildcat Imaging, LLC

Digital Printing Brokerage with annual revenues of $2-3M. Managed multiple account relationships across 8 countries, coordinated all overseas logistics and two remote technicians. 

·Developed and implemented annual marketing plan and budget
·Led and coordinated two national and two international trade shows per year 
·Managed a re-branding campaign enabling a seamless transition from consumable sales to a profitable hardware reseller.
·Oversaw outsourced creative team for all collateral and website development.
·Developed an integrated marketing strategy that increased sales by 15% in Pakistan, India and the   Middle East through vendor and end user incentives programs.
·Managed all social media and public relations, SEO and direct marketing strategy

Marketing Manager

While leading recruitment at Little Sprouts, LLC, I have harnessed my marketing communications acumen to elevate our brand and enrich our talent acquisition strategies. My efforts have significantly boosted our hiring success and positioned Little Sprouts as a leader in early childhood education. The strategic partnerships and innovative hiring practices developed under my guidance reflect a proven proficiency in fostering organizational growth and enhancing workplace culture.

Collaboratively leading a team, we've implemented data-driven initiatives that have substantially improved employee experiences. This includes pioneering programs like Growth Zone, which champions social-emotional wellness, and Casual Conversations, a series promoting anti-bias education. My passion for creating equitable workspaces drives my dedication to continuous improvement and a commitment to fostering a culture of trust, learning, and innovation.

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