the LEGO Group

Retail Search Manager

GOIA SOCIETA' BENEFIT

•	Led Amazon Advertising strategies, driving +20% annual growth through Sponsored Ads, Programmatic, and Content Creation to boost brand visibility and sales. 

•	Managed budgets for Amazon EU 6, exceeding 1MM€ annually for prominent European and Asian brands, including Tp-Link, Hisense, Gorenje, Coway, Hurom, Pelikan, Foppapedretti, Rovagnati, among others.

•	Managed a dynamic team, utilizing data analytics and Amazon Marketing Cloud to optimize campaigns, enhance ROI, and ensure effective management of advertising budgets for various European and Asian companies.

•	Crafted compelling creative content and utilized Amazon's ecosystem to drive targeted marketing efforts, overseeing the brand's presence on Amazon in terms of SEO, logistics, retail sales price, and profit margins.

•	Advised leading Italian media agencies on Amazon Advertising strategy for key clients, providing expertise in Sponsored Ads, DSP, and full-funnel marketing approaches. Led optimization projects that increased advertising efficiency, improved brand positioning, and drove sustainable revenue growth.

Head of Operations & Co-founder 

Amunche SRL

Import of South American and organic food stuf to the European Union, e-commerce presence in DE,
IT, UK.

· Responsible for the company's Amazon seller account, including duties such as logistics and supply
chain, listings and advertising. The current company portfolio contains 3 products on Amazon.de.

· Developing of new product categories and analysis of suitable suppliers and packaging design.

· Managing brand development and social media channels, graphic and photographic content.

CMO & Co-Founder

Next 14

Supports businesses and brands of different magnitude trough Amazon Advertising in Italy as well as international markets such as Germany, Spain, France and UK.

•	Responsible for managing a portfolio of brands such as Geox, Miroglio, Pellini, Suavinex, Inglesina, amongst others, in order to contribute to the performance and brand awareness.

•	Develops marketing campaigns through Amazon Advertising and along with that, analysis of key metrics, campaign optimization and comprehensive reports.

Campaign Manager - PPC Campaigns

MetLife

Financial portfolio management of mutual funds, investments and life insurance.

• Managed a 60-client portfolio, through capital strategies and successful insurance and investment fund sales, enhancing my business development skills and portfolio management.

Business Financial Advisor

ALRAZ COMUNICACIONES

Co- founder of “Fiestas Like!”, massive event (+2.000 people) including the organization of live bands,
fashion and trend brands, and DJs of the national ultravailable/Tech scene.

• During my tenure as a Brand Strategy Manager, I excelled in overseeing agency operations and securing major sponsorships, including contracts with industry giants like Diageo, Unilever, and Coca-Cola. 

• These sponsorships significantly contributed by covering 20% to 35% of production costs, enhancing both our financial stability and industry reputation.

• Managed the successful execution of two major events weekly, accompanied by a per-person spending increase from €30 to €45. As a result, the agency’s events consistently ranked among Chile's top 10, attracting 1,000 to 3,000 attendees per event.

• Managed creation and strategic development of advertising campaigns, radio channels and digital
media, by linking creative and social media teams.

Brand Strategy Manager

GP Prod

Brand Ambassador

With deep expertise in Amazon PPC, I have successfully driven growth for sellers and vendors, from startups to 7-8 figure businesses. My strategic approach extends beyond Sponsored Ads to DSP, enabling holistic advertising solutions. As a former agency founder, I led teams specializing in Sponsored Ads, DSP, and SEO, collaborating with Italian agencies to refine Amazon strategies for key clients. My hands-on experience as a seller gives me an insider’s perspective, allowing me to connect with clients and navigate challenges effectively.

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