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My journey began with a degree in Translation and Interpretation, where I specialized in audiovisual translation and subtitling for the Deaf community. Transitioning into the realm of gastronomic communication, I discovered my passion for crafting compelling brand narratives. As a former copywriter specialising in branding, I guided brands in finding their identity through captivating brand names and distinctive tones of voice. I helped them establish meaningful connections with their audience, ensuring that their message resonated effectively. Prior to my current role, I honed my skills in leveraging influencers to drive brand awareness, engagement and conversion. This experience provided me with valuable insights into consumer behavior and effective marketing strategies. In my recent role, I've shifted my focus to business development, leveraging my strategic insights to drive growth initiatives in the market. I thrive on the opportunity to forge strong partnerships and explore new avenues for expansion.
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