Aaron Cruikshank 🏳️‍🌈

Marketing Manager

CTRS - Market Intelligence Agency

I am the founder and President of CTRS - a Market Intelligence agency.

We've helped over 700 organizations leverage market intelligence and research to improve KPIs, obtain and retain funding, and create successful and actionable strategies. 

A few of the organizations that have used our proprietary process to guarantee results:
* Bosch
* TransUnion
* Government of Canada
* BC Lottery Corporation
* BC Ferries
* London Drugs
* FP Innovations
* Salvation Army
* BC Government
* Vancity Community Foundation
* New York Institute of Technology
* University of British Columbia
* Merz
* Emergent Biosolutions
* The Government of Brazil
* Innovate Edmonton

President

HiVE - Vancouver Society

My role as Executive Director was to manage operations, staffing, finances and marketing/sales for the HiVE.

During my tensure, I grew revenue by 50%, ensured the financial stability of the organization, increased demand for co-working spaces at the HiVE with minimal marketing effort and formed excellent relationships with HiVE members.

Executive Director

Ipsos

I was a qualitative research specialist, technology subject matter expert and Manager of the Inter@ctive Reid report. Worked with the Marketing Research and Media CT practices at Ipsos Reid specializing in Consumer Goods, Travel/Tourism and Technology.

Clients included: BCAA, Nintendo Canada, Tourism Canada, Interfor and Shell Oil.

Associate Vice President

Clevest Solutions Inc

Clevest (acquired by IFS long after I left), was at one point the fastest growing private company in BC. They build Mobile Field Force software solutions for the utilities industry. Put simply, their software connects the back office at a utility to the field workers - allowing real-time, two-way communication to ruggedized PDAs or laptops. 

In my role as Marketing Manager, I launched a new website, introduced content marketing and automated inbound marketing platforms (Pardot).

Ignitia Consulting Inc.

Early version of CTRS - was in the business of helping our clients start new things or take what they're currently doing in a new direction. We used our experience and diverse perspectives to lead our clients through new product/service development and change management.

Highlights of my work:

- Developed new social enterprise revenue streams for non-profits
- Helped UBC develop eight new degree or certificate programs
- Worked with a number of organizations to introduce cloud computing solutions and processes to increase productivity while reducing IT costs
- Closely involved with a revamp of the trades training system in BC

Asia Pacific Gateway Skills Table

The Asia Pacific Gateway Skills Table was tasked with finding ways to help BC overcome a looming labour shortage in skilled trades related to building and maintaining transportation infrastructure. As Project Manager, I was responsible for setting up the office, establishing pilot projects and research projects during the startup phase of the organization.

Note: APGST is no longer in operation.

Project Manager

Rocket Builders

My primary role with Rocket Builders was market intelligence work in the high tech industry. It's an excellent group to work with because it's a brain trust and a loose framework for top-notch consultants to work within. The expertise I brought to the group was process expertise in qualitative and quantitative research as well as subject matter expertise in the Energy and Nanotechnology sectors.

Consulting Partner

BC Hydro

Worked with internal project teams and departments to help them make more effective policy and planning decisions that factor in public and aboriginal interests. My main contribution to BC Hydro has been strategic thinking, technical skills, and people skills applied to building and maintaining cross-functional working groups within BC Hydro.

Aboriginal Relations Coordinator

I supported internal BC Hydro project teams with their public engagement activities for large capital projects, I piloted and evaluated new software tools, developed web-interfaces for our services and found new ways to glean data from our engagement activities.

Stakeholder Engagement Coordinator

Innovate BC

My main role was to research policy options for furthering economic development in BC by leveraging science research and commercialization. I wrote a number of white papers, briefing notes and managed a standing committee of Science Council peers.

Research Analyst

REALM Magazine

I was responsible for an advertising sales push to raise $1 million.

Note: Realm Magazine is no longer in operation.

Corporate Sponsorship Manager

President @ CTRS | Market Intelligence Expert

As the founder and President of CTRS - Market Intelligence Agency, I have over 20 years of experience in helping organizations leverage market intelligence and research to improve their performance, secure funding, and create successful strategies. 

My core competencies include marketing communications, strategy, analytical skills, and social enterprise leadership. I have worked with over 700 clients across various sectors and regions, including Bosch, TransUnion, the Government of Canada, BC Lottery Corporation, London Drugs, and the Government of Brazil. I am passionate about finding the best solutions for my clients, delivering quality results, and making a positive impact on the world.

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