PepsiCo

Developing of Marketing plan for the Energy Category across LATAM
Supervise the production of Regional Marketing Campaigns
Elaborate Rockstar Brand's Tool Kits
Analyze the KPIs of the Energy Category across LATAM
Supervision of advertising agencies.
Work with internal third parties such as R&D; legal; Insights.
Budget Control
Support the local marketing teams across the countries where the category is active
Maintain a healthy relation with our bottler partners and local PepsiCo Teams.

Marketing Associate Manager- Energy LATAM

Support in the development of Marketing plan for CSD's brands. 
Elaborate Brand's Tool Kits
Analyze Ecuadorian CSD's market
Responsible for market's KPI such as SOM, SOV, VPO
Control and supervise agencies: Creative, Digital, Research.
Budget Control
Support the operational marketing team
Maintain a healthy relation with our bottler partner
Responsible for Brands Communications in EC

Achievements:

1. Launching of the returnable segment SKUs in the market
2. Growth in SOM, DN and Home penetration with both Pepsi and 7up
3, Deployment of the new communication of PEPSI brand
4. Improvement on the formulas

Marketing Assistant Manager- CSDs Category

Philip Morris International

Supervise the sales force of Southern Quito (DSD)
Elaborate and execute commercial strategies.
Lead the implementation of trade programs. 
Manage the sales target, budget, collection and brand mix of the area.

Sales Lead

Sumesa S.A.

Execute marketing strategies for culinaries category brands.
Budget management. 
Lead the trade/creative agencies. 
Leader of the Merchandising team (Quito).

Marketing Coordinator 

Cervecería Regional, C.A

Execute marketing strategies for Cerveza Zulia. 
Lead the trade/creative agencies. 
Events management (brand activities and POS activations).
Social Media content editor.

Brand Specialist

Evenpro

Responsible for the execution of BTL campaigns (events, POS activations) for clients such as Diageo, Telefónica, Nestlé.
Leader of merchadising team
Leader of models team
Budget Management

BTL Projects Coordinator

Puma

Execute marketing strategies for the brand.
Events coordinator (fashion shows, POS activations) 
Responsible for creating content and press releases (PR-Digital)
Budget Management.

Marketing Analyst

Burson-Marsteller

Execute corporate communications and PR plans for clientes such as Ford Motor, Goodyear, Shell, Huawei.
Content creator
Elaboration of press releases, speeches, social media content.
Media Management. 
Media Relations.

PR Account Executive

Hi, my name is Cruz Rafael Sierra, a venezuelan professional with a wide experience in the marketing world. My journey has been rich and challenging, Let me resume you :

Fields: From Corporate communications to Brand Management (And sales experience too)
Categories: Both non and alcoholic beverages, Tobacco, Foods and clothing. 
Markets: Venezuela, Ecuador and now Regional LATAM

My goal: KEEP EVOLVING.

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