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I help CEOs of $3M–$10M businesses scale beyond $10M with a proven system focused on strategy, execution, financial clarity, and leadership development. At Ascend Growth Ventures, we guide founders through Scaling Up implementation and deliver strategic growth advisory—combining decades of financial leadership experience with the Scaling Up by Verne Harnish and Exponential Organizations frameworks. Our clients typically want to: ✔️ Scale revenues and profits without chaos ✔️ Build high-performing, self-managed teams ✔️ Improve cash flow and financial decision-making ✔️ Clarify their strategy to unlock growth ✔️ Prepare for exits, capital raises, or acquisitions How We Help We provide strategic advisory and coaching for: 🔹 Scaling Up implementation 🔹 Financial strategy and cash flow optimization 🔹 Leadership team development 🔹 Building scalable systems for predictable growth 🔹 Business valuation prep and exit readiness As a Growth Institute partner, we leverage world-class Scaling Up resources to ensure our clients have a clear roadmap for scaling with confidence. ✅ Why Work With Me? I bring 25+ years of strategic finance and growth experience, including: ➡️ Regional CFO experience (GE Gas Power LATAM, +1.5GW record year) ➡️ Former leader in capital markets, underwriting, and finance with GE Capital ➡️ Senior roles in business and project development ➡️ Trusted advisor to founders scaling beyond $10M ✅ Industries I Work With ✔️ Clean Energy & Decarbonization ✔️ Industrial Goods & Services ✔️ B2B Service Businesses ✔️ Coaching & Consulting Firms Let’s Connect If you’re ready to scale beyond $10M and want a strategic growth partner to guide you through the process, let’s connect.

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Cruz Gamboa's Best Posts (last 30 days)

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Entrepreneurship isn’t just about ideas—it’s about endurance.  No one talks about:  ❌ The rejections that sting.   ❌ The lonely nights filled with doubt.   ❌ The moments when quitting seems easier.  But here’s what separates those who make it from those who don’t:  1️⃣ They embrace the struggle—failures are just lessons.  2️⃣ They adapt—when something isn’t working, they pivot.  3️⃣ They keep going—because success is built on relentless consistency.  Your business will either sink or swim. You decide which one.  The only way to lose?  Stop trying.  Keep working on your mindset. Keep building.  Keep showing up.   Keep improving. Results are inevitable #Entrepreneurship #Leadership #BusinessGrowth #Success


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Most businesses focus on what everyone else is doing to grow.  But the real game-changers?   They’re often the levers you’re not even using. Here are 5 underrated growth levers I wish more people talked about: – They don’t need more hustle   – They don’t need a big budget   – But they do create massive impact If you're scaling a business, this carousel will shift your focus in the right direction.  📌 Save it for your next growth sprint.  Let’s scale smarter — not just bigger. #GrowthLevers #SmartScaling #StartupTips #BusinessStrategy #Entrepreneurship


    229

    Most people think scaling is all about strategy. But here’s what I’ve learned: your energy matters just as much. And nothing shifts your energy like gratitude. It’s not just feel-good fluff — it’s a mindset upgrade. Before your next big move, pause and ask: 👉 What’s working right now that I haven’t celebrated enough? 👉 Where’s the hidden gift in what’s not working yet? Gratitude isn’t soft. It’s powerful. It’s fuel. It’s how you scale — with clarity, calm, and confidence. #FounderFuel #ScalingSmart #GratitudeInBusiness #MindsetMatters #RealTalk #BusinessGrowth


    221

    Warren Buffett’s most underrated rule? Protect your name. Not your profits. Not your image. Your reputation. He tells his team every year: _"Lose money, I’ll understand. Lose reputation, I’ll never forgive you."_ Why? Because money comes back. Trust doesn’t. Let that sink in. → 60+ years at Berkshire → $100B+ in assets → Yet this one principle hasn’t changed Buffett built an empire by guarding the intangibles— The things money can’t buy: integrity, trust, and credibility. That’s the real flex. Doing the right thing, even when no one’s watching. Ask yourself: 🟡 Would you trade your name for a quick win? 🟡 Or protect it—no matter the cost? Your reputation is your brand. Build it. Guard it. Live it. #WarrenBuffett #success #motivation


    219

    Stuck at $3M–$5M? It’s not a sales problem. It’s a mindset problem. Scaling past $10M takes more than hustle. It takes rewiring how you think and lead: ✅ Let go of control—delegate smarter, not harder. ✅ Stop being the best at everything. Start building a team that’s better. ✅ Prioritize cash flow—because it’s not revenue that kills companies. It’s poor terms, bloated ops, and slow decisions. ✅ Think like a CFO—embed a 13-week cash forecast and drive decisions with numbers, not noise. ✅ Understand the real growth stages: 🔹 $0–$1M: Sell like hell 🔹 $1–$10M: Systemize and lead 🔹 $10–$30M: Hire top talent and professionalize 🔹 $30M+: Strategy + execution + financial discipline Scaling is not about doing more. It’s about doing different. Curious where your growth bottleneck really is? Let’s talk.👇 #BusinessGrowth #Scaling #Entrepreneurship #CashFlow #StrategicCFO


    224

    Everyone talks about scaling. Few talk about how it feels when you do it without clarity. Here’s what I’ve learned after working with growth-driven founders: 🔹 Scaling isn’t just a revenue strategy it’s a self-leadership practice. 🔹 If your vision isn’t clear, your team won’t align. 🔹 Control is comforting, but trust is what actually scales. 🔹 The real flex? Building something meaningful, not just massive. 🔹 You don’t need more. You need better direction. I put together a chatsheet for founders who want to grow with intention, not just speed. It’s for the ones who want to scale their startup and stay grounded. 📌 Save it. Reflect on it. Share it with someone building something bold. Because growth without soul? Just noise. #ScaleWithSoul #FounderWisdom #StartupGrowth #Leadership #BuildWithPurpose #ClarityOverChaos #IntentionalScaling #VisionDriven


      231

      Most founders don’t fail because of lack of effort. They fail because of the wrong beliefs about growth. I used to believe: 🔹 More features = more value 🔹 I had to be on every platform 🔹 Scaling fast meant hiring fast Truth? These were slowing me down. This carousel breaks down 5 common growth myths that silently hold founders back. If you're scaling your company right now—this is your reminder to scale smart. Not noisy. Which myth did you fall for in the beginning? #StartupTips #ScalingUp #GrowthMindset #FounderJourney #BuildInPublic #Entrepreneurship


        238

        Scaling isn’t just about going bigger. It’s about going better. Too many businesses hit "go" on growth… 💥 Before the systems are ready 💥 Before the audience is fully understood 💥 Before the foundation is stable That’s not scaling. That’s gambling. In this carousel, I’ve shared 5 powerful questions that every founder, freelancer, or team leader should ask before scaling up. These aren’t just strategic. They’re make-or-break. The right time to scale is after clarity, not before. 👇 Dive in and save this for your growth phase. #ScalingStrategy #BusinessGrowth #EntrepreneurTips #Leadership #Startups #BusinessClarity #GrowthMindset


          235

          Most businesses don’t fail because of bad products. They fail because they run out of ways to grow. Here are 7 underrated strategies top companies use to scale—without burning out or breaking the bank: ▶️ Sell More, Same Market ▶️ New Markets, Same Product ▶️ New Product, Same People ▶️ Form Strategic Partnerships ▶️ Invest in Digital Infrastructure ▶️ Test Fast. Fail Fast. ▶️ Spot Hidden Opportunities Growth isn’t always about working harder. Sometimes, it’s about picking the right lever. 💬 Save this. Share it. Try one this week.


            242

            Just because you're used to the desert doesn't mean you don't deserve the ocean. In business, it’s easy to get comfortable in your current environment, even if it’s limiting. But growth happens when you step out of your comfort zone and set your sights on bigger, bolder goals Here’s how I see that shift happening: 1. Embrace Change: The desert might be safe, but it’s the ocean that offers endless opportunities. Don’t let comfort keep you stuck. 2. Challenge Your Limits: Growth happens when you push beyond what you already know. Take risks that align with your vision. 3. Stay Focused on Your Vision: Even when things seem uncertain, keep your eyes on the bigger picture. The ocean might seem vast, but it's full of potential. Remember, the desert is only a stepping stone to your ocean of growth! What does that ocean of growth look like to you? #ScalingUp #Leadership #GrowthMindset #BusinessGrowth #BeyondComfortZone #Entrepreneurship


            266

            Accountability Isn’t Divisive—It’s Leadership.  Somewhere along the way, holding people to a high standard got labeled as "toxic."  Let’s set the record straight:   ✅ Expecting results isn’t controversial.   ✅ Demanding alignment with values isn’t oppressive.   ✅ Calling out underperformance isn’t mean.   👉 It’s called leading.  But leadership isn’t just about setting expectations—it’s about building the right environment for success.  The real problem?   ❌ Tolerating mediocrity.   ❌ Hiring the wrong people.   ❌ Avoiding accountability out of fear.   ❌ Lacking clear standards.  The real solution?   ✅ Clear goals.   ✅ Fair pay.   ✅ The right people in the right seats.   ✅ An ownership mindset at every level.  Because great teams don’t happen by accident. They are built with clarity, accountability, and momentum.  That’s how winning cultures are created. 🚀  🔥 What’s your take? How do you balance high standards while creating a workplace people want to be in? #scalingup #culture #growth


              258

              🚀 Scaling Up Isn't Just Business It's Personal. Most founders think scaling is about strategy, people, and execution. ✅ True. ❌ Incomplete. To break past $3M, $5M, even $10M… You don’t just scale your company you scale yourself. 💡 Let go of control. 💡 Embrace trust. 💡 Evolve into the leader your vision needs. Growth starts within. The rest follows. Ready to scale with impact? 👉 Let’s talk.


                253

                Most people wait for 100%. But top founders scale when they hit 70%. Here’s why: 🚫 Perfection delays growth ✅ Speed fuels momentum 🎯 Execution beats hesitation In this carousel, I break down how applying the 70% Rule can help you scale your business faster — without burning out or stalling. If you’re stuck fine-tuning that “perfect” plan — this one’s for you. Slide through 👉 #Business #Growth #scaling


                  263

                  An unlikely source of Scaling Up wisdom: Autobiography of a Yogi. It was the only book on Steve Jobs’ iPad. He re-read it every year. I finally understood why. I picked it up for spiritual insight. I didn’t expect it to sharpen my lens as a business coach. But it did. Here are 5 lessons I took from Yogananda that align surprisingly well with Scaling Up: 1. Daily discipline unlocks growth Yogananda’s spiritual progress came from consistent practice. Scaling a business? Same. Execution rhythms are everything. 2. Every leader needs a guide He had a guru. Founders need coaches. The right mentor collapses time. 3. Inner clarity leads to outer breakthroughs His greatest transformations were internal. That’s true in business too—strategy flows from purpose. 4. Purpose attracts momentum His mission drew global support. Purpose-driven companies attract top talent, loyalty, and growth. 5. Your energy sets the culture He lifted people through presence alone. As leaders, our state defines the room. Not your typical business book. But maybe that’s the point. What’s the most unexpected book that’s shaped how you lead? Would love to read your share. #scalingup #paramahansayogananda #coaching #guru


                    289

                    Chaos or opportunity? The choice is yours. Uncertainty is everywhere. The news feels overwhelming. And as a leader, it’s easy to get caught in the fear spiral. But here’s what I remind myself—and the founders I work with: Every breakdown carries the seeds of a breakthrough. Yes, things feel unstable. But this isn’t the end. It might just be the beginning. 🔹 Rethink how you lead 🔹 Reconnect with what truly matters 🔹 Reinforce the foundations for long-term growth 🔹 Adapt with clarity and resilience The world needs leaders who can see through the noise and focus on what can be built. Feeling anxious? Breathe. Then ask yourself: What’s the opportunity in front of me? Because this is where leadership begins. 🚀 #scalingup #keepcalm #growth


                      270

                      The Shift That Changes Everything ! Scaling your business—or your life—requires a shift.   Not a tweak. Not a “wait and see.”   A full-on transformation.  Here’s how it works:  1. Find someone who has what you want.  Success leaves clues—learn from those who’ve already built it. Mentorship collapses time.  2. Go all in. No Plan B.  Halfway doesn’t work. Decide, commit, and eliminate the safety net.  3. Surround yourself with people who push you.  Your environment shapes your success. Get in the right rooms.  4. Stretch beyond your comfort zone.  The next-level version of you? They already exist. Start acting like them.  The Shift isn’t easy.  But it’s simple.  And it works.  What’s the shift you need to make right now?👇  #ScalingUp #Leadership #GrowthMindset #Entrepreneurship #TheShift


                        303

                        You’re not behind. You’re on your path. And that’s powerful. Some days feel like everyone else is moving ahead while you're... just stuck. But guess what? You're not meant to follow their map. You’re here to create your own. Read that again. Slowly. Your journey might not look "successful" to others. But it's yours. With its own timing, its own lessons, and its own magic. So take a breath. You’re not late. You’re not lost. You're exactly where you need to be, becoming who you're meant to become. Keep going. Keep growing. And remember, the only race worth running is the one with yourself. Tag someone who needs to hear this today. #scalingup #growth


                        302

                        There are always two sides to every story. So before you judge, try to understand. This applies to scaling a company too. Not every slow phase is a failure. Not every growth spurt is true success. Here’s what I’ve learned while scaling sustainably: ➡️ Growth isn’t just about speed; it’s about direction. ➡️ People > Processes. Empower the team first, systems follow. ➡️ Scale what’s working—don’t multiply chaos. ➡️ Listen more. Judge less. Understand deeper. Real scale happens when you understand the WHY behind the numbers. The people, the systems, the mindset shifts. #leadership #scalingup


                        1k

                        Most founders chase scale at full speed… But what if slowing down is the key to real growth? After burning out once (okay, maybe twice), I realized: Scaling with soul > scaling for vanity. This carousel shares 6 powerful mindset shifts that changed how I think about building and growing something meaningful. ✅ It’s not about growing faster. ✅ It’s about growing truer to your vision, values, and self. If you’re a founder on the path, this one’s for you. 👇 Swipe through, save it, and share it with a fellow builder. #ScaleWithSoul #FounderMindset #Leadership #StartupLife #GrowthMindset #LinkedInCarousel #BuildWithHeart #ConsciousLeadership


                        323

                        People don’t resist scaling. They resist what scaling demands of them. It’s not the vision that scares them. It’s the change that comes with it. To scale a company, you have to:    •   Let go of control    •   Delegate what used to make you feel useful    •   Make decisions with imperfect data    •   Build systems instead of being the system    •   Become a new version of yourself—before you feel ready That’s what people resist. Not the growth. Not the scale. But the identity shift. I’ve seen it over and over in the founders I work with. Hell, I’ve lived it. Leaving corporate. Starting from scratch. Betting on myself. It wasn’t the strategy that was hard—it was shedding who I used to be. Scaling is a leadership transformation in disguise. The more we resist that truth, the more we stall. Ready to scale? Great. Now ask yourself: what are you holding onto that scaling won’t allow? #ScalingUp #Leadership #FounderLife #GrowthMindset #Entrepreneurship #IdentityShift


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